Getty Images Decides It's Mostly Better To Compete Than Sue, Frees Up Millions Of Images
from the a-step-in-the-right-direction dept
Getty Images has something of a reputation as a copyright maximalist. The company's representatives have testified before Congress and pushed for copyright expansion in the past. It's also well known for filing copyright lawsuits on those it claims illegally used its images. Hell, just a few weeks ago, some were debating if Getty should be described as a copyright troll after filing a flurry of copyright infringement lawsuits.So it's fairly big news to find out that Getty is trying to get ahead of the curve by making millions of its photos free for sites to use via an embed code -- a la YouTube, Twitter and lots of other sites. Basically, it looks like the company is admitting to reality and adapting (though, apparently freaking out photographers in the process...):
But according to Craig Peters, a business development exec at Getty Images, that ship sailed long ago. "Look, if you want to get a Getty image today, you can find it without a watermark very simply," he says. "The way you do that is you go to one of our customer sites and you right-click. Or you go to Google Image search or Bing Image Search and you get it there. And that's what's happening… Our content was everywhere already."That sounds positively forward looking for an organization with a history (both long term and recent) of being anything but forward thinking. There are some caveats. It is not all of Getty's images, as the Verge article linked above implies. It appears that some of the key collections will still be fee-only. And, you can argue that Getty already has some experience in the free stock image game, seeing as it owns iStockphoto which offers up some free options. This is a little different on two fronts. First, most free stock image banks are... well, pretty crappy. The quality just isn't there. Second, while free stock photo services often let you copy and use the photos, Getty requires this embed, which has some potential issues in that you really don't know what they might do in the future with that embed -- as the quotes above make clear. That may worry some.
[....]
"Before there was iTunes, before there was Spotify, people were put in that situation where they were basically forced to do the wrong thing, sharing files," Peters says. Now, if an aspiring producer wants to leak a song to the web but keep control of it, they can drop it on Soundcloud. Any blog can embed the player, and the artist can disable it whenever they want. And as Google has proved with YouTube, it's easy to drop ads or "buy here" links into that embed. "We've seen what YouTube's done with monetizing their embed capabilities," Peters says. "I don't know if that's going to be appropriate for us or not." But as long as the images are being taken as embeds rather than free-floating files, the company will have options.
There's also the fact that the company claims that they're only allowing this for "non-commercial" usage. Now, as we've discussed for years the line between commercial and non-commercial is painfully blurry -- as it's possible that almost anything people do can be twisted to argue it's a commercial use. Thankfully, it appears that Getty is making it clear upfront that it's taking an extremely (surprisingly) open view on what counts as "non-commercial" noting that any use for "editorial" will be considered non-commercial, even if done by a commercial enterprise, including the NY Times and Buzzfeed:
Blogs that draw revenues from Google Ads will still be able to use the Getty Images embed player at no cost. “We would not consider this commercial use,” says Peters. “The fact today that a website is generating revenue would not limit the use of the embed. What would limit that use is if they used our imagery to promote a service, a product or their business. They would need to get a license.” A spokeswoman for Getty Images confirms to BJP that editorial websites, from The New York Times to Buzzfeed, will also be able to use the embed feature as long as images are used in an editorial context.At the same time, the company admits that it's not dropping its lawsuit strategy, and will continue to sue those it feels go too far, which may make things a little dicey for some users. Hopefully, the company will be as explicit in its official terms that embedding for editorial purposes will always be deemed legit.
While we're a little wary of Getty given some of its past actions, the company should be applauded for actually recognizing reality, and trying to adapt accordingly, recognizing how it might better serve people who otherwise would automatically go somewhere else.
Not too long ago, we had actually explored various stock photography offerings that were out there, even talking to Getty about its program (which was insanely expensive). Instead, we decided to focus on situations where Creative Commons images and/or fair use situations would work best. However, with this move, we may take another look at Getty for our own image needs.
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Filed Under: embedding, photography, stock photo
Companies: getty images
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As far as I am concerned, Getty has a reputation of suing everything that moves. I've long ago figured out where to go for legal images that don't involve them. Since I have this habit, I think I will just keep it.
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Stock Images
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Re: Stock Images
I mentioned that in the post as well, but frankly, most of the free stock image sites suck. This includes a lot more high quality images.
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Re: Re: Stock Images
I find these images absolutely free, without need to fool with licensing. It takes time to find them yes. JPG will absolutely not work due to it's compression factor.
As Mike says, most of the free places suck but you have to look long and hard for the sites you need. My needs will not suit another's as mine are rather specialized.
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Then given GMacGuffin's post over the hassles that for years and years has driven the Getty name in the ground, I would not touch them with a 10 pole were they the only site on the net. Their reputation precedes them at this point.
I have not tried YAY to look at what they offer. But $9.90 a month is a steep price for only needing one or at the most two images in a couple of months and not a cost I can justify.
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Getty sues because they run a business based on licensing. If they don't sue, why would anyone license use of their images or videos, especially businesses that can afford to/need to use their services. I find this pretty smart and it seems they are looking towards the future trying to strike a balance between revenue and reality.
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They do. It's called copyright.
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Even amateurs are bound to get lucky with those kinds of help and odds. Professional photographers just are differentiated enough anymore.
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As with writing, the thing that makes a photograph great is not the production of the picture as much as the editing.
The ability to do that is no more common because everyone has a camera -- although it does mean that there are people who may never have known they have an eye for photography if they didn't have a camera on them all the time.
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Meh. Meh I say.
You simply don't have to "rip off" a professional. There are far too many alternatives available.
Of course the really mediocre professionals will be the first ones to suffer the bloodbath. If you have no genuine artistic talent, you really have nothing to distinguish yourself.
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I suggested to them that they limit what they put online to what they are prepared to see used without permission and use Flattr, PayPal and other donation options as a revenue stream while experimenting with ways of adding value to their products and services so people will want to pay them. While watermarking does force people to pay for items they can't get the watermarks off, it's easy enough to simply copy the image as used in situ online if you want to, so it's not terribly effective.
One of the artists I suggested this to complained that I was advising him to become a busker, but I pointed out that I enjoyed his artwork and wanted to support him even though I didn't want to buy specific artworks from him. And if I did, wouldn't others? I also suggested putting ads on his website that were related to the images. I mean, if you paint landscapes, why not advertise holidays, etc., in that area?
The trick is to look for ways of making money from your art without relying on copyright revenues by leveraging your fan base. If we can wean enough people off of copyright revenues as a source of income, a time will come when copyright is obsolete and artists can make money from their work being used.
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Getty cost
And why don't photographers make it easy to procure their images? The ones I have seen don't have any such functionality and sometimes contacting them amounts to nothing.
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Can you hear that?
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This had to be at least partially cost/benefit motivated
So we'd just run Getty through the paces. Negotiate back and forth, stall on responding, try to talk them down, push them to the edge of their bluff -- basically make it so whatever they might have eventually gotten to settle was less than it cost them to get there. That in addition to the probably largely-uncollectable lawsuits...
Perhaps enough folks did things like that to warrant rethinking their hardline stance.
Regardless how they got there, they can have the "forward thinking" benny-'o-doubt. Good for them.
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Anyone can be the new Getty
Most importantly we use flattened jpgs to facilitate responsive designs and current CMS auto-generated thumbnails.
We aim to be a ethical-use marketplace, so our ethos might differ slightly from corporate Getty. Photographers strictly retain their rights and we only act as a facilitator. Free use is limited to 10,000 impressions but is allowable for commercial use. Our belief is that beyond 10k impressions, you are probably making enough that the photographer should be fairly compensated. While we might suggest image pricing, that is fully up to the image rights owners, giving them full control.
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Getty Images
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However, when I read their terms and conditions I was stunned: "Getty Images (or third parties acting on its behalf) may collect data related to use of the Embedded Viewer and embedded Getty Images Content, and reserves the right to place advertisements in the Embedded Viewer or otherwise monetize its use without any compensation to you."
Thus, I would always choose to pay $9.90 per month for a service such as YayImages.com, instead of using a "free" service that collects my data and advertises on my behalf.
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Website design
website design
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Why not searching for alternatives?
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