HBO Decides It's Finally Time To Go It Alone
from the timing-and-details-are-everything dept
For years, plenty of people have been wondering why HBO absolutely refused to offer a standalone internet offering for cord cutters (and cord nevers), with the general response being that "the math" was against it. Basically, HBO gets a ton of money from cable, and every time new customers sign up, that's free money for HBO without having to spend anything on marketing. A standalone product may not even bring in as much money and would require HBO to do more marketing efforts on its own for the offering. Of course, as we pointed out in response to that argument, "waiting for the math to make sense" is a kind of predictor for legacy companies that wait too long to innovate and find that the future has become the present while they're still in the past.Eventually, the timing was going to be right, and apparently HBO has decided that time is now. Or, at least, sometime next year. The company announced plans to launch a stand-alone internet offering leading to much speculation. Actual details are lacking, and there's some speculation that it might be a very different product than the current HBO Go offering. Some are saying it may actually be in coordination with another player (like Amazon or Hulu). Reading too much into at this point doesn't do much good.
Of course, this has also led to some speculation that it may increase people cutting the cord -- and that's likely true for the segment of the population that has cable for HBO (duh) and not for sports (a bigger driver). However, the real point here may be that where HBO goes, others are likely to follow -- including sports.
HBO's decoupling with cable TV may not single-handedly change the cable TV market, but it's a sign of a much larger shift that started long before and is now dragging HBO along with it. The traditional cable TV market has been ripe for disruption for quite some time. This is just a single mile marker in an ongoing process.
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Filed Under: cable, cord cutting, hbo go, internet, pay tv, tv
Companies: hbo, time warner
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https://en.wikipedia.org/wiki/HBO
As of January 2014, HBO – and its sister channel Cinemax – maintains exclusive first-run film licensing agreements with network sister company Warner Bros. Entertainment (including content from subsidiaries Warner Bros. Animation, New Line Cinema since 2005, and Castle Rock Entertainment),[84] 20th Century Fox since 1979 (including content from subsidiaries 20th Century Fox Animation, Blue Sky Studios, New Regency Productions and Fox Searchlight Pictures),[85] Universal Studios since 2003 (including content from subsidiaries Universal Animation Studios, Working Title Films, Illumination Entertainment and Focus Features),[86][87] Summit Entertainment since 2013[88] and DreamWorks since 1996 (excluding films co-produced with Touchstone Pictures; Showtime holds rights to live action co-productions between DreamWorks and Touchstone).
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I've got no use for HBO, but...
(I don't watch movies or dramas/sitcoms et.al., I certainly don't watch TV news or reality shows, and so the only reason that Comcast is present in my home is sports. I would love to get rid of them, their shitty services, their lying customer reps, their exorbitant prices, and just pay for the sports that interest me.)
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Re: I've got no use for HBO, but...
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Re: I've got no use for HBO, but...
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Re: Re: I've got no use for HBO, but...
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Re: I've got no use for HBO, but...
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When HBO started was innovative. You could watch movies unedited without commercials. They opened up a new market for standup comedy that didn't censor the comedians. They even created original programming that got the public's attention. They got people to pay to watch TV after 30 years of it being free. These are all things Netflix has pioneered in the last decade.
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(Shameless jab at video-on-demand services that are utterly ruined with senseless drawbacks that don't seem to have a reason for existing.)
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And yes, you can jump back and forth.
The only reason I have cable at this point is for HBO so I'm looking forward to dropping that service once and for all!
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Re: AC Oct 15 @ 1605
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HBO
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Re: HBO
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Pls get this right...
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I don't watch sports, and I certainly don't want to subscribe to the over a dozen sports channels to get one or two non-sports channels I do want.
I will be watching as this story develops.
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"Some are saying it may actually be in coordination with another player (like Amazon or Hulu)."
That's logical, given that there's an existing agreement with Amazon to stream some content, and they'd be sensible to at least partner with an experienced provider rather than trying to reinvent the wheel with their own systems. If they're sensible, they'd actually look at ways of offering their content as a premium add-on to multiple services rather than tying themselves to one provider, but that's probably hoping for too much in today's corporate environment.
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The Future, Streaming, Cord Cutters -- Just A Reminder
Disney Chooses Netflix As Its Exclusive Distributor Beginning In 2016
From TechDirt's Christmas past. (Wed, Dec 5th 2012 2:51pm)
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Cord Cutting...
Hopefully, with the strong reactions against the Comcast merger, the handwriting is on the wall...consumers are willing to incur costs to get away from the Cable monopolies, and HBO needs to innovate not to be dragged down too.
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Re: Cord Cutting...
Heh, you were a lot more forthcoming than I would have been. I would have used my standard response: "I'm not interested, and please remove me from your list."
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Net Neutrality
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Re: Net Neutrality
I would just love to see them try. Or even actually do it. It would be a move worthy or Prenda. Or Righthaven.
Maybe Comcast should try blocking both HBO and Netflix. Redirect you to a protest page to support your local cable company.
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HBO is already on Amazon Prime
I would think the best idea would be to stick with Amazon since they have the infrastructure already in place, but that might mean giving them a cut of the income.
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