French Restaurants: Home Cooking Really Is Killing The Restaurant Industry!
from the no-it-isn't dept
In 2010, Mike Masnick wrote a post in which he made the analogy between the silly notion that the home taping of music was killing the recording industry and the oft-cited joke that home cooking must be killing the restaurant industry as well. Well, while we were all having a good laugh and slapping ourselves on our collective backs for our clever ingenuity, France suddenly had its restaurant industry under assault by, you guessed it, home cooking. Well, kind of home cooking, at least.
So now it's the turn of the restaurateurs to join the hoteliers and taxi drivers in getting furious with what they see as upstart competitors. Restaurant owners in Paris are furious with chefs who have started catering for diners in their own homes - traditional eateries say they could be put out of business as websites put customers directly in touch with cooks.So, like Airbnb and Uber before it, there are startup websites, such as VizEat, that allow locals and tourists alike to book dinners in people's homes for a home-cooked meal. Hosts sign up to prepare and host these meals in their homes, users can browse through those hosts' menus and cooking capabilities, and book a dinner. You know, like a restaurant, except in a home. Meal-sharing, they're calling it, because everything has to be sharing apparently. And trade groups representing French restaurants are pissed and are in fact appealing to the French government to step in and make sure they can keep making money in the face of this useful service that people apparently like.
The main Paris restaurateurs' union Synhorcat has appealed to the French government to take steps to curb the phenomenon, arguing that bistros and brasseries risk being put out of business.Everyone should be instantly able to see how absolutely stupid this line of thought is. First, if there are legal liability issues for allergens and alcohol, there are already laws in place for that where they ought to apply. As for not paying rent, where does Chenet think the space for these in-home meals come from? The ether? The staff is being paid, too, as the staff is the host hosting the meal. Taxes? Well, if I order pizza and friends chip in for it, am I required to pay taxes on that? Not a perfect analogy, but if the only argument against this is taxation, that is easily remedied.
"In the space of three years Airbnb has tripled its presence in Paris - to the point that there are now 50,000 flats advertised on its website," Synhorcat's president Didier Chenet tells me. He says small and medium-sized hotels have been hit hard and over the summer they had to drop their prices. "If the government doesn't do something to stop the underground restaurants, it will be the same disaster. There are people out there offering a service which is identical to restaurants: a choice of starters, main courses, desserts, wine, the works. But they pay no rent, no staff, no taxes - it is completely illegal," says Chenet. "And if you want to set up a real restaurant, you need qualifications: how to deal with allergens; how to deal with alcohol. Do these people realise that if a customer drink-drives after a meal, they - the chefs - are partly responsible?"
And, really, the base concept that meal-sharing is an identical experience to eating at a restaurant is monumentally silly. The proper analogy here isn't Uber, it's the movie theater business. Home entertainment centers are ubiquitous, but movie theaters have survived these past few decades. Why? Well, because the experience of the theater can't be fully replicated in the home. I would think this would be all the more true in the case of restaurants, where the quality of the food and atmosphere are even more paramount than they are in the experience of watching a movie.
"Our chefs are amateurs, and when they sign up they undertake to do this on an occasional basis," says Camille Rumani, Vizeat's co-founder. "The idea is that people visiting a city - or indeed people living there - can search out a more authentic experience, one in which they can have a proper exchange with local people and make new friends. It is not competition for restaurants. It is a new market we are opening up."That's so obviously true, it's a wonder it actually has to be stated. Restaurants shouldn't feel threatened at all, nevermind trying to get the government to shut down a not-really-competitor for no good reason.
Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.
While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.
–The Techdirt Team
Filed Under: competition, cooking, home cooking, innovation
Companies: vizeat
Reader Comments
Subscribe: RSS
View by: Time | Thread
Next up, typewriter companies complaining that the computer is putting them out of business
You can certainly tell this is coming from a representative for chefs, you can practically taste the sense of entitlement. No one owes them, whether hotels or restaurants, success in the face of competition. If someone can draw in customers to stay at their house rather than a hotel, or if someone is willing to pay to have someone come to their house to cook for them, then clearly the 'professionals' are doing something wrong and/or need to adapt.
It's not the government's job to step in and protect a business model under attack from competition, that's the job of those using the business model, who either step up their game or go under.
[ link to this | view in thread ]
[ link to this | view in thread ]
[ link to this | view in thread ]
[ link to this | view in thread ]
- Les French
[ link to this | view in thread ]
Well, yeah, what else would you call it? Before there were services setting themselves up to connect people like this, I could accept a ride, accept an invite for a meal or sleep in an apartment for a night, and "sharing" would have been one of the words applied. Other more specific ones too, of course (such as lodging or hitching), but they were all under the banner of sharing. Unless you're scared of profits, it's normal human behaviour.
"He says small and medium-sized hotels have been hit hard and over the summer they had to drop their prices"
Hey, guess what? The reason why AirBnB became popular in the first place is because it was often cheaper than a hotel! Sure, this means they may skip some frills and service, but sometimes you just need a bed. I don't pay premium if I know I'm on a busy weekend and will only be sleeping in whatever accommodation I book.
"I would think this would be all the more true in the case of restaurants, where the quality of the food and atmosphere are even more paramount than they are in the experience of watching a movie."
Exactly (although many would argue that it's the experience of a cinema that makes them go elsewhere - I've not bothered with the new Paranormal Activity at a theatre because of stories I've heard of the crowds at other screenings, for example).
A restaurant is more than just food. If people want "professional" cooking, high class ambience, great service and the like, they might choose a restaurant. If someone simply wants a meal, or they can't afford to pay the premium then the'll choose this, or maybe a burger.
In fact, I'd argue that what they might need to be worried about is not the "someone else is offering cheaper food" aspect, but the parts of the service they can't easily replicate ("a more authentic experience...proper exchange with local people... make new friends"). Sure, this is possible at a restaurant, but you're more likely to get meaningful interaction with the couple who invited you and a few others into their home than the couple at the table next to you who just want to be alone for an evening.
[ link to this | view in thread ]
No no no, Uber is the better comparison. The Studios manipulate the market to protect the movie theatres by making sure that officially a film is shown in an area in a the theatres before it is released to the home market.
[ link to this | view in thread ]
Ah. There's the reason for the moral panic.
Let them eat cake.
[ link to this | view in thread ]
[ link to this | view in thread ]
Re:
Rent-a-chef?
[ link to this | view in thread ]
Easy excuse overlooks a real issue...
I'd bet that the majority of complaints aren't so much about competition but rather that a restaurant had to spend so much money to even start their business and a homeowner appears to be getting by without. And that doesn't even include the required (in some areas) unannounced health department inspections: are the VizEat participants getting those too?
[ link to this | view in thread ]
Re:
I am reminded of how much of a hissy fit movie theaters threw when Netflix had gotten rights to simultaniously air the sequel to Crouching Tiger, Hidden Dragon when it hit the theaters.
[ link to this | view in thread ]
Re:
The food isn't coming from the restaurant, it's not even being copied from the restaurant, it's completely home made. In fact, that seems to be the point. The restaurant isn't providing an authentic local experience, these people are.
[ link to this | view in thread ]
Re:
Well, that's the solution for the restaurants, right? If food was released to the home market only three months after being available in restaurants, the restaurant crisis could likely be averted.
Not taking into account French cheese, though.
[ link to this | view in thread ]
Competition?
[ link to this | view in thread ]
Re:
Isn't the whole point that the chef comes to you so you don't have to drive home?
[ link to this | view in thread ]
Re: Competition?
[ link to this | view in thread ]
Re: Easy excuse overlooks a real issue...
Commercial grade appliances? Sprinklers in a standard residential home? This is regulatory capture to prevent a neighbor who's already at home from benefiting their local neighborhood by providing a valuable service with affordable child care, which would hit lower incomes communities the worst. But it's a typical "Think of the children!", despite Mom now can't afford to get a job since she doesn't have reasonable child care options.
[ link to this | view in thread ]
We can't compete with that!!!!!
Convenience comes to mind, whether one is travelling, or just does not want to expend the effort required to make a particular meal, or are in a hurry (for a large variety of reasons), or at the very least, at a restaurant the customer rarely has to do the dishes.
Entertainment comes to mind, styles of service, atmosphere, ambiance, actual entertainers performing are all parts of what is offered by restaurants in combinations that create unique creations that help to differentiate one restaurant from another.
Style of food and beverage, where one may be familiar with the preparation of some cuisines, being familiar with the preparation of all cuisines is an effort that can take a lifetime to accomplish. If a diner wishes to experience different cuisines, having a variety of restaurants to attend is a fairly simple way to go about it.
Quality; even if one is an accomplished cook, not every new recipe turns out correctly the first time. Differences in available ingredients may make a dish completely different than the same dish created in its locale of origin by an accomplished practitioner. Bouillabaisse, for example, is extremely difficult to create properly outside of Marseilles simply because several of the fish in the original recipe just do not exist elsewhere.
In my opinion the restauranteurs of France would be better off looking back at their own operations from a third party perspective, listening to their customers as well as the rest of the marketplace, and doing a better job of defining how they are different and better than their competitors, including this new breed of home cooks who are charging for their services. Just how do they compare in the matrix of price, quality, service, ambiance, atmosphere, entertainment, convenience, style of service, style of food and beverage, etc.? Is their market the usual urban 7-10 blocks, suburban 7-10 miles or are they good enough and unique enough to be considered a destination restaurant with a 50 mile or greater market reach? How are they going about letting potential customers know about what they are offering?
Complaining to the government tells us they are unable or unwilling to compete and are seeking protection for substandard offerings.
[ link to this | view in thread ]
Catering is regulated
A quick glance at google search results for catering laws indicates that the person has to have food safety training and a permit.
A quick glance at Bed and Breakfast food laws indicates that zoning and food service licenses are factors also.
It looks like somebody could make this really complicated and sticky.
...
[ link to this | view in thread ]
Re: Re: Competition?
[ link to this | view in thread ]
Re:
The case from NY told about a customer who had been out drinking and stoped by one last place for one last drink, then killed someone on the way home. The story goes that the manager (who was at home in bed), the bartender, and the server all went to jail, even though they only served one drink, they should have recognized that the customer was in no condition to be served let alone drive. It is illegal to serve a drunk customer in at least several states. The responsible alcohol managenent program in Maryland taught the signs of over imbibing, on the pretext of preventing a Dram Shop law from being enacted there.
Now that experience was around thirty years ago, I have no idea what exists now.
[ link to this | view in thread ]
Re: Easy excuse overlooks a real issue...
Go ahead and own a house in Tiburon, CA or almost anywhere in the county surrounding it and try and remodel. You will likely have fire sprinklers soon enough...
http://www.rossvalleyfire.org/prevention/planning-and-permits/faqs
[ link to this | view in thread ]
Re:
[ link to this | view in thread ]
Re: Re:
Maybe they should just call it Reverse Catering instead of Meal-Sharing. Or Customeat. No, that's horrible.
[ link to this | view in thread ]
[ link to this | view in thread ]
Re:
[ link to this | view in thread ]
[ link to this | view in thread ]
Re: Re: Easy excuse overlooks a real issue...
This is it in a nutshell. The root of almost all business problems today. Preventing competition, even from the tiniest of sources, because they feel entitled to making a killing in the market. And there are already laws in place to handle problems... if a person's kitchen isn't clean and someone gets sick, they can be fined as well as paying the doctor bill. Anything more is regulatory capture to prevent competition.
[ link to this | view in thread ]
Public restrooms are killing the pay toilet industry
[ link to this | view in thread ]
Re:
Very frequently, in my state. If someone is busted for drunk driving, the driver is asked where they got their last drink. Whoever that was (whether a bar, a party, friend's house, whatever) is on the hook too.
If a bar or restaurant is named too frequently, it loses its liquor license in addition to whatever other penalties were levied.
[ link to this | view in thread ]
Re: Re:
(Obligatory stereotype joke. Then again, France seems to be doing its damnedest to earn its stereotypes.)
[ link to this | view in thread ]
[ link to this | view in thread ]
On VizEat, people definitively do not "share" meals, they sell them. There's even a price-slide next to the search! On VizEat you find things like peruan dinner for 40€... Of course it's more direct, you get to know the chef and so on. In the above example, the chef is in her 30's and her profession is "home cook".
Is this bad? Of course not! But if you offer to people to cook for them for money, you effectively own a restaurant and you should be treated like every other restaurant owner: Pay taxes, own a kitchen that complies to whatever standards are applicable in your location for restaurants, etc.
Somehow I get the impression, that uber is indeed the better comparison...
Btw.: Besides the stuff above, I think that regulations for restaurants (or nurseries...) should distinguish between big (or, "real") restaurants and people that cook regularly for not more than a hand full of guests. But if the first ones are being regulated, the others cannot be simply ignored.
[ link to this | view in thread ]
[ link to this | view in thread ]
Re: Re:
> bed), the bartender, and the server all went to
> jail, even though they only served one drink
I would be very interested in knowing how they managed to impose criminal liability-- i.e., prison time-- on someone who wasn't even present when the drink was served.
I can see the manager possibly being held civilly liable under the theory of respondeat superior, but to put someone in prison based on something over which they had zero knowledge and control is not only absurd, but it doesn't even meet the intent element in the statute itself.
[ link to this | view in thread ]
[ link to this | view in thread ]
Re:
Restaurants need a liquor license, they need health inspections, fire safety and maybe a disabled entrance. Turning your home into a mini restaurant removes all these necessities.
While I do think that it is ok for people to do that I get that restaurants might be annoyed that they have to invest in all the stuff while the private restaurants must not.
But private cooking is only for a few people and normally kitchens are clean enough to pass restaurant standards so I guess as long as they pay their taxes the Gov should allow it.
[ link to this | view in thread ]
Re: Re: Re:
Yeah well, look at what the British are doing. And USA. And most of the rest. Okay, British cooking may have improved some. Some!
At least the French are good at that snooty nose-in-the-air pose of theirs, and it seems their only imperial ambitions relate to Syria these days.
[ link to this | view in thread ]
Re: Re: Re:
Under my understanding, everything that happens in a business; good, bad, or indifferent is the manager’s fault whether they are there or not. That person is responsible for setting standards, training, delegation, follow through, leadership and all the other responsibilities that come along with the title, or they don’t get the title. Who else should one blame? If it really is the subordinates fault, it’s the manager’s fault that that subordinate is still employed, and that the manager failed to foresee failure in the works or provide appropriate supervision in his/her absence.
This is why I get really angry when some middle or line manager takes the fall in corporations that are found doing wrong. It’s the CEO’s fault. If that person didn’t set up their organization in such a way that subordinate managers understand their responsibilities, and then audit their execution, shame on the CEO, not the poor sap who is still in training.
[ link to this | view in thread ]
Re:
I would guess that the bars are completely greek catholic on the issue. The bistro-owners are to some degree participating in the innovations. The problem is only really a concern for the traditional diners. Thus, if you dig deeper the problems you mention are only present in the religiously conservative traditional diners and they are economically under pressure from "fair" competition despite their beliefs.
A lot of interesting innovative services are getting sabotaged in mafia-ways, by getting stock destroyed, legal threats and a sworn enemy to damage their reputation if they make a slight mistake. At least they are merely talking smack here.
[ link to this | view in thread ]
Re: Re:
What does this mean?
[ link to this | view in thread ]
Re: We can't compete with that!!!!!
You are forgetting skill. There is no way that I am capable of cooking a restaurant-quality meal at home. I just don't have the skilllset or talent required.
That's what a restaurant gives me that I can't get at home: excellently prepared food.
[ link to this | view in thread ]
Re: Catering is regulated
[ link to this | view in thread ]
Re: Re: We can't compete with that!!!!!
Find recipe sources (cookbooks) from chefs/cooks you trust (takes the do it, try it, fix it method) and then compare recipes for the same or similar dishes. I don’t mean the ingredients list, I mean the method of preparation parts. What are the differences? What are the similarities? Do things. If you like the results do them again, if not…
Ask yourself, John, how did you become a baker? Learning to cook is exactly the same process. The difference between you and a professional is that the professional has memorized a couple of thousand recipes and could plan and organize a meal for a thousand people, or several meals for a hundred. Oh, there is some experience thrown in (learning timing so the steak and the accoutrements hit the plate at the same time, or several dishes finish at like times), but experience come from throwing oneself in front of challenges rather than hiding behind a fear of potential failure.
Now if we are talking about the creative parts of cooking, to a large degree we have to discuss risk taking. Who knew that peanut butter and chocolate would go together until someone tried it (and there is a good chance that it was an accident)? Knowing that your new creation will be a hit with your customers is where the risk comes in. They will either like your new concoction, or not. There is a lot of opportunity for success, and failure. There are many methods of preparation, and there are many foods. I am reminded about discussing those newfangled computer thingies around 1980 with someone who was supposed to know about them. I was looking for a recommendation as to what I should look for in a computer. The gentleman asked me what I wanted to do with the computer, and I responded “write recipes”. He thought for a moment, and highlighting one of the issues with machines of that era, asked “have you considered the size of the set of all food?”
I love watching cooking shows, at least the kind that appear on PBS (you can take the competition shows and stuff them where the sun don’t shine, oh and by the way the term master has specific connotation and I doubt any of the TV people touted to be masters could pass the two week long test to gain that certification) and I particularly love Julia Child, but I would never let her in my kitchen during production, to cook. Poor Julia could not plan or organize her way out of a paper bag, let alone run a kitchen during a meal period. But she is a great, great cook. So, when one tries to compare oneself with “professionals” one must take care about which criteria is under examination.
[ link to this | view in thread ]
Re: Re: Catering is regulated
In the example you give, it would depend upon whether you get paid for the service and may also depend upon whether it is something that is happening on an ongoing basis. It would matter if there was a regular income stream large enough for others to take notice. As others have mentioned, local regulations have some to do with this (taxes, fees, sanitation rules, etc.), including running a business in a local zoned as residential.
[ link to this | view in thread ]
Re: Re: Re: Competition?
For example, rooting out murder for hire is driving inflation: the more organized crime you root out, the less power money buys.
[ link to this | view in thread ]
Re:
[ link to this | view in thread ]
Re: Re: Catering is regulated
The other way to test is whether you're deriving an income from it even it isn't sufficient to be by way of trade.
[ link to this | view in thread ]
Re: Re: Catering is regulated
1) Service performed by a stranger.
2) Money has to change hands.
3) Less convenient than one might think.
4) Nine out of ten don't let you kiss 'em on the mouth.
5) Usually no better than doing it yourself.
[ link to this | view in thread ]
Re: Re: Re: We can't compete with that!!!!!
My poiint, though, is twofold. One is what you discussed here -- yes, nearly everyone can become a competent cook if they are willing to put in the time and energy. I am not so willing, because I dislike cooking. I love baking, hate cooking.
However, you can't discount talent. One of the reasons that I hate to cook is because I don't have the talent of being able to know how flavors and textures work together.
Like most other activities, you can learn rules about that sort fo thing -- that's why it's possible to become competent. However, no amount of book learning will teach you the talent or instinct to rise above the rules.
Therefore, I will never be able to produce a meal that is as good as what a decent restaurant can produce. I can certainly cook healthy meals that are edible, but that's a whole different thing.
At a restaurant, I personally am not paying for atmosphere. A couple of my favorite restaurants of all time have the ambiance of truck stops. I am paying for expertise.
[ link to this | view in thread ]
Re: Re: Re: Catering is regulated
Sounds like the existence of this service changes nothing in this area.
[ link to this | view in thread ]
Re: Re: Re: Re: We can't compete with that!!!!!
While one individual's skills might be developed rather than natural does not mean that learned skill cannot compete against natural skill. The natural skill may have an easier time of it, but the one developing skill may work harder. Could it be that at your current station in life you would prefer to enjoy rather than expend the effort?
I have mentioned in other posts the concept of supertasters. These people have many more olfactory and tongue oriented receptors than the average person, which gives them advantages when it comes to tasting. I am not a supertaster. A chef that has ability as a supertaster may have an advantage over other chefs or just others, when it comes to discerning taste, but that does not help when one's clientele cannot appreciate what the supertaster might, or disagree with their conclusions. A supertasting chef still has to depend upon non supertasting customers.
To some degree you contradict yourself when you tell us that “I don't have the talent of being able to know how flavors and textures work together.” yet you go to restaurants where you appreciate the ‘talents’ of the chefs in those areas. Without being disparaging in any way, monkey see monkey do. There is no copyright in food or recipes, no matter how much some may desire it to be so. Copy what you learn and appreciate during your forays into the realm of your favorite restaurants, at least at those times you wish to make the effort at home.
The reality is that the mystique around chef’s is just that, and they often go out of their way to reinforce that mystique, because it helps their profession and businesses. I do not suggest that this is wrong and I am sure there are other professions where the same holds true. That does not mean one cannot recognize the wizard behind the curtain pulling levers and achieve excellent results for themselves should the desire burn bright enough. If it does not, or even if it does, enjoy your favorite restaurants and continue your search for new favorites. Who knows, those experiences might just lead you to some creativity at home one day.
[ link to this | view in thread ]
Re: Re: Re: Re: Catering is regulated
[ link to this | view in thread ]
real state salesmen vs. internet
stocks traders vs. HFT algos,
malls vs. internet,
[ link to this | view in thread ]
Re: Re: Re: Re:
> in a business; good, bad, or indifferent is the
> manager’s fault whether they are there or not.
Yes, as I said, that works with civil liability, but with criminal liability, the statutes and the Constitution's due process requirement would forbid sending someone to prison for actions they had nothing to do with.
[ link to this | view in thread ]
Re: Re: Re: Re: Competition?
Organized crime takes in over 8 billion dollars a year and spends very little on office supplies.
- Woody Allen
[ link to this | view in thread ]
Re: Re: Re:
[ link to this | view in thread ]
[ link to this | view in thread ]
Chipotle restaurants are offering more variety of dishes as compared to its competitors like pandaexpress, Chick-fil-A restaurants. Win $520 burrito bucks if customers take the chipotle sweepstake survey by using https://takecustomersurvey.com/chipotlefeedback/ web link.
Team of https://takecustomersurvey.com/ always struggle to give best sweepstake surveys to win free coupons, Gift cards.
[ link to this | view in thread ]