Techdirt 2020: The Stats.
from the closing-the-books dept
Every year a few days after New Years we post some stats about traffic and comments to effectively close the books on the year. I know that lots of sites do this prior to the end of the year, but we always wait until the new year is really here to make sure we have all the actual stats. I had meant to do this last week, but last week was a bit crazy and it kept me a bit busier than the average "first week of January." So, we're running a bit late here. If you'd like to see all such previous posts, they are here: 2019, 2018, 2017, 2016, 2015, 2014, 2013, 2012, 2011 and 2010.
Also... a bit of an announcement. In all likelihood this will be the last year that we use Google Analytics for these stats. Over the last few months, we've been experimenting with a variety of analytics platforms that are more privacy focused, and we are likely to switch over entirely to them in the coming weeks. I don't know for sure, but it's likely we will turn off Google Analytics on this site relatively soon. As we've always said, though, nearly all analytics and traffic numbers are complete garbage, as they cannot distinguish between bots and real people, and many people chose to block analytics programs (especially Google). That's why we stopped reporting absolute numbers in these posts, because we knew they were not accurate. Instead, we do use them to tell relative numbers about which stories got the most traffic overall.
We'll start, as per usual, with where people are coming from. The top of this list tends to stay pretty much the same year in and year out. The majority of our traffic is from the US, not surprisingly. It's almost always between 67% and 70% of our traffic. This year, it was 69.6% of our traffic. The UK was second at 6.1%. Canada was next at 5.1%, then Australia, India, Germany, France, China, the Netherlands and Finland. The surprise here... is China. We've noted in past years how little traffic we get from China, and have received reports of being blocked there. However, it seems like we got a decent amount of traffic from there this year (about 0.8% of overall traffic). I'm not sure why. We did have a bunch of stories about TikTok, so perhaps that has something to do with it. China's entry seems to have pushed Sweden out of the top 10.
Chrome remains the main browser people use to visit the site, but once again that percentage is dropping (it did that last year too). In 2018 it was about 50% of our visitors came via Chrome. Last year it was 45%. This year it's down to 40%. Interesting... interesting... interesting. Safari has picked up much of the slack, jumping from 17% in 2018 to 22% last year and 28% this year. Seems like a trend worth watching. The next two browser listings are interesting: it's Android webview (12%) and Safari In-App at 7%. Arguably you could lump those with Chrome and Safari, but those are both the versions that people see on their mobile phone when they come across our story in another app, like Nuzzel or something. Firefox is hanging in there at 4.5% (down from 6% last year and 10% the year before). Internet Explorer usage continues to dwindle and now it's close to 1%. Microsoft Edge isn't really picking up the slack as it's at 1.8%. And I see Opera hanging in there at 0.5%.
On the operating system side, iOS now dominates, with 32% of our traffic coming from iOS devices. Another 31% is from Android. Those two have been neck-and-neck for years -- but always came below Windows. However, the era of mobile Techdirt has really taken over, and now Windows comes in 3rd with 23% of our traffic, and MacOS is at exactly 10%. Linux lovers are still there at 2.5%, and Chromes OS at just a bit under 1%. A small, but still surprising, amount of visits came from BlackBerry, Playstation 4, and Xbox.
As you can tell from the previous paragraph, mobile continues to grow. Last year was the first year we had more mobile visits that desktop, going from 39% to 55% from 2018 to 2019. In 2020 it was up to 64% (61% phone and 3% tablet). It's really quite amazing how quickly and how massively that shift has occurred. By device, the iPhone dominated the mobile traffic, which isn't surprising. The iPad was second. And from there a looooooong list of Samsung devices with a few Google Pixels thrown in along the way.
Every year we highlight this chart on the source of our traffic (next year's will likely look different, since our new analytics systems don't seem to have an exactly equivalent chart, but I should be able to piece together something similar). What's interesting to me is how similar this one is to last year's. Direct traffic is exactly the same as a percentage. Search traffic went down a bit, while social traffic went up a bit. But, as I always say, our focus has never been playing the games most other sites play to get traffic from social, and we prefer to build up loyal readers, and so the percentage of people coming direct has always been the most important to me. Those are our true supporters and fans. Indeed, people who come directly to the site spend significantly more time on the site and visit more pages than those coming from search, and especially social. People coming via social spend the least amount of time on our site, and visit the fewest pages.
In terms of outside sites that do send us traffic, we have a new one atop the leaderboard -- and this was a surprise to me as I've never even really been aware of it: SmartNews, which is a mobile news aggregator, sent the most (non-search) traffic to our site last year. Huh. If you read Techdirt via SmartNews, tell us about it. I was unaware it was even a thing. After that comes Twitter (with almost as much traffic as SmartNews), then Reddit, followed by Facebook, HackerNews, and the Drudge Report (?!?). In terms of search traffic, Google obviously provides the most, but DuckDuckGo and Bing both provide a surprising amount (and sent almost identical amounts of traffic to us last year).
The top search terms are always bizarre to look at. After variations on "Techdirt" our top search terms for traffic were... Addison Cain, Parler, Shiva Ayyadurai, Who Invented Email, FBI Surveillance Van Wifi, the Social Dilemma, and can you plagiarize yourself. I'll let you make of that what you will.
And now we get to the fun part. The lists!
Top Ten Stories, by unique pageviews, on Techdirt for 2020:
- Volunteers 3D-Print Unobtainable $11,000 Valve For $1 To Keep Covid-19 Patients Alive; Original Manufacturer Threatens To Sue
- Trump Promises To Defund The Entire Military, If Congress Won't Let Him Punish The Internet For Being Mean To Him
- As Predicted: Parler Is Banning Users It Doesn't Like
- Trump Campaign Gets Laughed Out Of Court For Claiming A Bunch Of Unvetted Webform Submissions Is 'Evidence' Of Voter Fraud
- President Trump Is So Upset About This Ad Showing His Failed Handling Of COVID-19 That He's Demanding It Be Taken Down
- Florida State Police Raid Home Of COVID Whistleblower, Point Guns At Her & Her Family, Seize All Her Computer Equipment
- SoftBank Owned Patent Troll, Using Monkey Selfie Law Firm, Sues To Block Covid-19 Testing, Using Theranos Patents
- Court Tells Lying Cops That Someone Asserting Their Rights Isn't 'Reasonably Suspicious'
- Mitch McConnell Using Section 230 Repeal As A Poison Pill To Avoid $2k Stimulus Checks
- Cable TV Execs Move Past Denial Stage, Now Fully Expect A 'Cord Cutting' Bloodbath
2020's Top Ten Stories, by comment volume:
- As Predicted: Parler Is Banning Users It Doesn't Like: 772 comments.
- Disney+ Titles Disappear Without Warning, Bringing Confusion To The Streaming Wars: 570 comments
- DHS Move Ahead With Plan To Harvest DNA Samples From Nearly Everyone Detained By ICE And CBP: 546 comments
- So Wait, People Really Think The Barr DOJ's Investigation Into Google Is In Good Faith?: 515 comments
- Copyright In The Modern Era: Fortnite Lets Players Mute Emote To Avoid Auto-Copyright Claims Against YouTubers: 432 comments
- Harper's Gives Prestigious Platform To Famous Writers So They Can Whine About Being Silenced: 413 comments
- Trump Campaign Gets Laughed Out Of Court For Claiming A Bunch Of Unvetted Webform Submissions Is 'Evidence' Of Voter Fraud: 342 comments
- Anti-Vaxxer Sues Facebook, In The Middle Of A Pandemic, For 'In Excess' Of $5 Billion For Shutting Down His Account: 315 comments
- Joe Biden Can't Tell The Difference Between The 1st Amendment & Section 230; Still Thinks Video Games Cause Violence: 291 comments
- Mitch McConnell Using Section 230 Repeal As A Poison Pill To Avoid $2k Stimulus Checks: 289 comments
It looks like we actually have two overlapping stories between the most trafficked and the most commented. And that's rare. Usually there's either none or just one. Also interesting to see that the last one on the list is a post from two days before the end of the year. Don't often see those top the comment charts.
And now the really fun part: the commenting leader boards:
2020 Top Commenters, by comment volume:
- Scary Devil Monastery: 4099 comments
- PaulT: 4013 comments
- Stephen T. Stone: 3697 comments
- That One Guy: 2768 comments
- bhull242: 1594 comments
- Uriel-238: 1216 comments
- ECA: 1153 comments
- Toom1275: 849 comments
- Samuel Abram: 800 comments
- Thad: 722 comments
Top 10 Most Insightful Commenters, based on how many times they got the light bulb icon: Parentheses shows what percentage of their comments got the lightbulb
- Stephen T. Stone: 1160 comments (31.4%)
- PaulT: 1043 comments (26%)
- That One Guy: 901 comments (32.6%)
- Scary Devil Monastery: 266 (6.5%)
- Michael Masnick: 223 comments (42.3%)
- Uriel-238: 215 comments (17.7%)
- Thad: 199 comments (27.6%)
- bhull242: 152 comments (9.5%)
- Toom1275: 128 comments (15.1%)
- Anonymous Anonymous Coward: 120 comments (18.1%)
Top 10 Funniest Commenters, based on how many times they got the LOL icon: Parentheses shows what percentage of their comments got the LOL icon
- Stephen T. Stone: 94 comments (2.5%)
- That One Guy: 57 comments (2.1%)
- Thad: 40 comments (5.5%)
- Norahc: 30 comments (9.6%)
- Toom1275: 16 comments (1.9%)
- Bloof: 16 comments (5.6%)
- Koby: 14 comments (3%)
- PaulT: 14 comments (0.4%)
- Anonymous Anonymous Coward: 13 comments (2%)
- Samuel Abram: 12 comments (1.5%)
And... with that, the 2020 books are closed, and we've already got a huge number of 2021 comments. I ended last year's post by saying I was sure there would be plenty to talk about in 2020, but I, uh, underestimated just how comment worthy 2020 would be. Here's hopefully to a less eventful 2021, even as it's started off with a bang.
Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.
While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.
–The Techdirt Team
Reader Comments
Subscribe: RSS
View by: Time | Thread
I’m amazed I managed to top both the Funny and Insightful lists. I’m generally neither one of those things. 😄
Congrats to SDM for knocking me off the top of the Most Comments list, though. I’ll probably end up a little lower on that list next year. Kinda need to hang back and comment a little less, y’know? (Can’t hog all the glory~. 😉)
Here’s to hoping 2021 is a damn sight better than the year before it.
[ link to this | view in thread ]
YAY!
Happy to see that I'm #9 most quantitative commenter, as well as the #10 funniest commenter. I'm extremely proud of both of those.
Thank's for making this community one whither I keep coming back, Mike. I feel that this place is truly a fun place to hang out on the internet!
[ link to this | view in thread ]
Why China has taken an interest in TechDirt
I'm thinking this has something to do with all the posts about Hong Kong and how they're being stripped of their autonomy and freedom. I would think that Chinese people–whether they be Hong Kong citizens or mainlanders–would take an interest in that topic.
[ link to this | view in thread ]
Sooo, today is my birthday...
Today, I will be turning 25 years old. In fact, I was born around this hour, so I want to say something about Techdirt, which I discovered three years ago about the net neutrality debacle under Ajit Pai.
I just want say, Mike, I am thankful for discovering this website and help shape my perception of the internet. It gives me stress and anxiety no doubt, but I am thankful that is stuff that I grew to care about. I have a hunch that this year is going to be rough for all of us. The EU copyright police coming this summer (barring if it dies in court), the CASE act being passed through, the nerve wrecking changes to Section 230 are becoming increasingly inevitable and the frustrating ignorance of politicians oblivious to digital rights and the complexity of the World Wide Web is still high.
But there are positives. We now have the ability to restore net neutrality, the consensus for repealing Section 230 is low, and Biden and the Democrats, while still being frustratingly ignorant of how the internet and how section 230 works, are also more responsible and reasonable. Wyden is still on our side. The FCC can finally operate the way its supposed to be. And there is even a chance that the previously mentioned Article 13 might be killed in court before even going into effect.
So here’s what keeps me asleep at night: Many people talk about the end of the internet as we know it. But the truth is that the internet isn’t ending, it’s always changing, for better or for worse. AOL and iTunes were once giants, after all. It’s true that the last five years has been of stagnation, consolidation, and disappointment. And I could be talking out of my asshole, and this whole comment could be disregarded as a word salad of inaccuracies and misconceptions. But The Open Internet truly dies when we give up caring about that dream. I see it in Techdirt, that dream is still alive.
Thank you, Mike Masinck, for making me care; And To the staff of Techdirt: don’t stop believing in that dream.
[ link to this | view in thread ]
While it's no secret I ofteh type out low-effort responses to lower-effort trolling, It's nice to see recognition for when I take every opportunity I find to provide on-topic, civil contributions.
[ link to this | view in thread ]
History Snapshot
It's very cool to see the practicality of how people are accessing the web, and how the traffic flows. Kind of like one of those long exposure nighttime shots of a freeway. I'm kind of surprised by some of the browsers and o/s on the list; I would have figured that with the hype and advertising that several of them would be doing much better.
[ link to this | view in thread ]
Hey, a good chunk of my posts are repeated blocks of text that I happen to have stored in PhraseExpress for the sake of having to avoid typing them out each time. I get Insightful for them every so often, though. Damned if I know why.
[ link to this | view in thread ]
Re:
Probably because people are using it as a "you right" button - a method of agreeing with what you're saying in response to whatever nonsense you responded to.
[ link to this | view in thread ]
Re: History Snapshot
While I'm personally not a big fan of Chrome (don't ask for details, the only thing I can really point to it is how it creates different processes for each tab, but there's a general animosity to it as it is designed), I'm not surprised it's got the share it has.
And Mobile doesn't really surprise me. There's quite a few people these days who don't have computers, but just about everyone has a phone that can browse the web.
[ link to this | view in thread ]
You know, Techdirt looks a lot quieter to me than it does to most people, but I suppose this goes to show there's still plenty of conversation to be had even when you don't engage the trolls.
[ link to this | view in thread ]
mike, drop the tech and just call this site dirt
[ link to this | view in thread ]
"This year, it was 69.6% of our traffic."
Laughs in Beavis and Butthead
[ link to this | view in thread ]
I Object
As Anonymous Coward, I should be at the top of both lists with the highest number of insightful and the highest number voted funny.
This was stolen from me, and I plan on hiring a kraken team of attorneys to file suits to prove all this fraud.
I will soon be posting a weblink for all who feel this was stolen from me can post their evidence.
We love you and thank you!
[ link to this | view in thread ]
Or you could drop the site from your bookmarks and go read something more on your level. Do they publish Curious George books online?
[ link to this | view in thread ]
Re: I Object
I think you'll find that hiring lawyers specializing in tentacle-porn will not really help you get into that top-spot, but if you're bent that way it will probably be the first time someone would get some enjoyment from being fucked over by a team of lawyers.
[ link to this | view in thread ]
I find myself wondering the following: What was the percentage of posts hidden this year?
[ link to this | view in thread ]
Re:
Do we really need a bunch of Curious George copyright stories on Techdirt this year? Between the monkey selfie and duct taped bananas, Mike is already going ape.
[ link to this | view in thread ]
Re: Re: History Snapshot
I'm interested as to where the browser I use (Vivaldi) ranks, or whether that's been lumped in with Chrome. But, I don't see any major surprises here in my mind outside of the console access.
[ link to this | view in thread ]
Rss
Do you keep track of rss hits? It would be interesting to know how many people read without coming to the site.
[ link to this | view in thread ]