BDC Launches Web-only Bank
from the Tallest-Midget-In-The-Circus dept
This is a shocker to me, Mr. Financial Services: Bank One launched a bank for the first time in their history (they have only ever acquired banks since their own inception), they launched it under a new brand, and it is web-only. This "big-dumb-company" has made some incredible strides (though on a personal note, they need to "un-midwesternize" their call center, as you invariably get several doses of the southern/midwestern "Thank yuuuuuuuu" from anyone you talk to). It will be very interesting to see how aggressively they market this, as they've got some mighty deep pockets.
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Well, I've already seen a commercial...
Also of interest, while vegging out in front of the TV last night (hey, it has to happen sometimes), I saw a commercial for Wingspan, so they're obviously not wasting any time getting the message out.
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