CMGI Buys Another Advertising Play

from the talk-about-consolidation dept

CMGI certainly means business in taking on Doubleclick. In just the past few weeks they've been buying up all the independent big names in online ad serving, and now they picked up another one in Flycast. Might be worth looking at the few who are left and taking a guess who's next. It also probably means trouble for DoubleClick who still receives a good portion of their revenue from AltaVista, another CMGI property.