How To Name Companies

from the the-name-game dept

Okay, this article is FUNNY. I almost don't believe it's real. It reads like a bad mockumentary. The quotes almost sound like they're out of a Spinal Tap like movie. It's an article in Salon about the business of naming companies. Doesn't sound like it would be a funny read, but go read it. There is all sorts of crazy backstabbing, hilarious quotes, and ridiculous situations. If this article appeared anywhere near April, I would insist it was an April Fools article. I'm still not convinced that this is a real story, and maybe someone's trying to create December Fools...