Tales From The Platform Wars: Steam Dev Says Calling 'Metro Exodus' Epic Exclusive Unfair Wasn't Intended To Incite

from the riiiiiiight dept

With us now getting on into nearly a year of the new PC gaming platform war between Valve's Steam platform and the Epic Store, you might have forgotten how this all got kicked off. Before Epic pulled a Healthcare.gov with its platform release, and before crowdfunding efforts to fund PC games began taking a hit, and even before this whole thing transformed into mostly a PR war being fought with the PC gaming fanbase, there was Metro Exodus. The game was the first major title to announce an Epic Store exclusive deal for 6 months and that announcement came shortly after the game also became available for pre-order on Steam. This, understandably, pissed off a great many people. Including, it seems, the folks at Steam, who put out a statement on the game's page. The results were as predictable as the sun rising in the East.

On Monday, the latest game in the series, Metro Exodus, became an Epic Games Store exclusive, prompting Valve to call the sudden departure “unfair to Steam customers.” For some Steam users, that’s served as a rallying cry.  This has led to sustained outcry in the form of everything from review bombs of previous series entries Metro 2033 and Metro: Last Light to irate comments on every possible social media post associated with the game.

The review-bombing kicked off almost immediately and continued for days. And not just on that game's page, but on game pages for other Metro titles. Then, as other games went Epic exclusive, the review bombing continued, even after Steam put some tepid efforts in place to remove such review-bombs that were not relevant to the game itself.

Again, this was entirely predictable. Valve isn't made up of stupid people and this was widely seen as an effort to weaponize the Steam community to punish game publishers that chose to go with Epic. It's difficult to see it as anything else. That hasn't stopped some folks at Steam from trying to pretend otherwise, however.

Speaking to Kotaku during a Valve event in Seattle last week, Steam business developer and designer Nathaniel Blue said the company did not intend to legitimize the outsized backlash to Metro Exodus’ Epic store exclusivity when it put a comment on that Steam page. The use of the word “unfair,” he said, was meant to reference the timing of the announcement rather than the entire concept of exclusivity.

“I don’t think that was our intent to upset people,” Blue said. “It wasn’t the intent of the message. It was more about the timing. The game was about to launch, and then it was [exclusive to the Epic store]. So that was the only goal of that. What came out of that was not what we expected. It wasn’t meant to be this lightning rod.”

The integrity of this specific developer aside, this is flatly unbelievable. The best that could be said here is that the entirety of the Valve team that had any hand in posting the message to the Metro Exodus was laughably out of touch with the gaming community. Frankly, that's not something I would want to be admitting to if I were Valve. More likely is that Valve knew exactly what it was doing, but perhaps didn't expect the backlash to be quite so severe. So severe, in fact, that it created problems for Steam devs themselves, who suddenly had to figure out how to combat these review-bombs to save face with the gaming industry as a whole.

It is worth noting here that Valve has refrained from commenting similarly on any other Epic exclusives.

“I don’t know that we’d go back in time and change it necessarily, but I can say that in the future we didn’t say anything,” he said. “In the future we didn’t continue to do that because our goal is not to upset the community or light anyone’s hair on fire. Our goal is to get developers close to customers, have a really valuable place for people to play games, and stay focused on that.”

There is plenty of room for disagreement on what Epic's entry into the marketplace, and its specific tactics, means for the gaming industry as a whole. That being said, this claim by Valve doesn't ring true.

Filed Under: epic store, exclusives, metro exodus, platforms, steam, video games
Companies: epic, valve

Epic Accuses Cheating Minor Of Continuing To Promote Cheat Software Even After Lawsuit

from the minor-problem dept

Over the past year or so, we've been discussing Epic's somewhat strange ongoing legal dispute with a minor from Illinois over cheating software he developed for Fortnite. Epic initially went after a host of so-called cheaters for developing these tools, claiming that they were violating both copyright and TOS agreements for the game. It found out later that one of these targets was a minor. Instead of backing off in any respect, even after the child's mother petitioned the court with a letter asking it to dismiss the case as the minor can't have entered into a TOS agreement, Epic has since pressed the throttle to go after a child.

This, as I argued at the time, should have been a PR nightmare for Epic. However, after the minor retained a proper non-maternal lawyer and put in a proper motion to dismiss, Epic contends that the minor continued both cheating in Fortnite as well as promoting his cheating software through alternate channels. If that's truly the case, it paints the teen in a much less flattering light.

While plenty of kids would be terrified facing a lawsuit like this, CBV didn’t appear to be impressed. In a YouTube video where he explained the situation last month, the 14-year-old said that he wouldn’t make Fortnite videos anymore. However, he was far from apologetic.

“Fuck epic games. I mean, at least they can’t come after my channel anymore. I’m never gonna make another video. But if they really want to come at my neck for 100 Mil then they can just fuck their brand on their own,” CBV said.

Among other things, the game publisher points out that CBV didn’t halt his cheating activities after the lawsuit was filed. On the contrary, Epic claims that the defendant made another cheating video on a separate channel and registered a new domain to sell cheats.

“Defendant continues to develop and sell cheat software specifically targeted at Epic and Fortnite. Indeed, Defendant has created a new website located at <NexusCheats.us>, a domain name Defendant registered on August 1, 2019,” Epic writes.

While that looks bad, it also doesn't really effect the minor's central argument, which is that the kid was a minor and couldn't have entered into the TOS contract. Still, the courts tend not to look to fondly when the defendant is going around continuing the same activity that landed him in a lawsuit to begin with. Especially when said defendant is publicly spouting off like this.

All of that, again, is merely flavor for Epic's argument that even as a minor the TOS agreement is valid, primarily as the minor "benefited" from agreeing to the TOS, which in this case meant accessing the game.

“His arguments that he is immune from those consequences, including his claim that this Court does not have jurisdiction over him because ‘he’s a kid,’ are without merit,” Epic tells the Court.

According to Epic, not all contracts with minors are automatically void. There are exceptions, which it believes apply here. In addition, this “infancy defense” doesn’t apply, because the alleged cheater also reaped the benefits of these agreements. According to Epic’s response brief, the defendant was well aware of the potentially illegal nature of his activities – after being sued, banned and targeted with repeated DMCA notices – but he continued nonetheless.

None of this changes the reality that Epic is pursuing full force its questionable claim that cheating violates copyright against a teenager. This should still be a situation where PR overrides any legal merit and results in Epic settling this and moving on.

But the defendant appears to be undermining that calculus by spouting off.

Filed Under: bad actors, cbv, cheat tools, cheating, copyright, fortnite, video games
Companies: epic

Another Bad PR Sign: Indie Developer Shuns Epic Store, Saying 'My Word Means Something'

from the oof dept

We were just discussing how there are some cracks starting to show in the PR war that Epic decided to kick off when it initiated the PC gaming platform war against Steam. Part of the problem Epic has is that, despite its attempt to frame its exclusivity deals as some attempt to heal a broken PC gaming industry, the public very clearly isn't buying it. It's gotten bad enough that publishers that buy into Epic's exclusive deals are proactively messaging publicly to the gaming masses that they would prefer not to be the target of widespread harassment.

That, honestly, is bad enough to warrant concern by the industry as a whole. But when indie developers begin coming out publicly to refuse an Epic Store agreement, and frame that decision as a moral choice, the problem has only deepened. Wlad Marhulets is the solo developer behind Darq, a horror game released recently. He got an email from Epic seeking to sell the game on the Epic Store. Marhulets read the email and its request for an exclusivity deal, then he took a look at all the backlash other publishers have faced for entering into that agreement, and decided that he would be breaking his word to the public by entering into such a deal.

After asking whether Epic Games’ offer necessitated exclusivity, and hearing that it did, Marhulets turned down the deal before even discussing money. Darq had been on Steam since November, 2018, and is also for sale on GOG. The horror adventure game was within the top 50 most wishlisted games on the platform before launch. “I felt going for an exclusivity deal would show that my word means nothing (as I just had promised the game would launch on Steam),” wrote Marhulets on Reddit. The positive response from fans was huge.

To be clear, you can think that what Epic is doing is truly good for the industry while also acknowledging that stories like this show pretty clearly that Epic appears to be losing the PR war it decided to wage. Again, the public is not on the side of exclusivity in exchange for higher splits for publishers. It would honestly likely be much different if Epic offered its splits without the exclusivity. In that case, the messaging would be: "You can buy it on Steam and screw the gamemaker, or buy it on our platform and benefit them. Your choice." In that case, the moral case is much more clear than when Epic attempts to limit consumer choice the way they have.

This is shown to be all the more the case when looking at how fans have reacted to Marhulets' messaging.

Darq’s Steam comments are dominated by grateful messages from fans and some derision for Epic. “I purchased a copy of DARQ to support this fine developer’s ethical business practices. Thank you for keeping your promises and taking a stand against store exclusivity. The world needs more folks like yourselves,” wrote one. “Support devs who keep their promises and stand up against evil. It also happens to be a great game so.. what are you waiting for?” said another.

If Epic wants to be as idealistic as it claims, it can have its profit splits and cool it with the exclusivity. The way this is going, it is starting to feel clear that this isn't a war Epic is going to win long term anyway.

Filed Under: app stores, darq, epic store, exclusives, video games, wlad marhulets
Companies: epic

Cracks Showing In Epic Store's PR War As Developers Have To Plead With Public To Not Harass Them

from the the-developer's-front dept

We've been discussing the new PC gaming platform wars that kicked off with Epic releasing their own Epic Store to rival Valve's Steam and attempting to power it with game exclusives built on a more generous split with publishers. There has obviously been a lot to talk about in this new rivalry, from Steam's response, to Epic's flubbing of its store's main purpose, to the effect Epic's exclusivity deals are hampering the use of crowdfunding to get more games made. But one of the most interesting aspects of this whole ordeal is how clearly Epic's leadership has attempted to frame this all as a PR war above all else. Essentially, Epic is combating the public's natural distaste for exclusivity deals by pointing the finger back at Steam, stating that none of this would be an issue and the exclusive deals could go away tomorrow if Steam mirrored Epic's revenue splits. The argument is that what Epic is really after is a better gaming industry that makes more and better games, something that should benefit the very fans now complaining about the company's tactics.

So, how's that PR battle plan working? Not terribly well, judging by some of the peripherals. For instance, when part of the announcement for a game publisher releasing exclusively on Epic includes the company begging gamers not to hurl vitriol at it in response, that's an indication the gaming public hasn't been swayed.

One of the easiest bits of news to miss on Monday’s Gamescom Opening Night Live show was tucked away in an ad for the Epic Games Store. A simple sizzle reel that showcased a number of games exclusive to the controversial digital PC game storefront included an upcoming indie that previously wasn’t in Epic’s roster: Oddworld Soulstorm. Shortly after, Oddworld creator Lorne Lanning posted a message via the Oddworld Twitter account.

If that all reads to you as a thinly veiled attempt to plead with the public not to harass the Oddworld folks over the exclusivity deal, that's because that's exactly what it is. And, as you may have guessed, it didn't work. In fact, not only did the anger at the exclusive Epic Store release come through anyway, Glumberland, the company behind the game, was taken to task for attempting to head off the storm with the above message.

It proved to be a futile effort, as post from Ben Wasser—one of Glumberland’s two members—detailed the deluge of harassment he received for choosing to sell his game in the way that he wished. Among the usual complaints was a new one: Wasser was rude for calling the mob of harassers toxic and entitled, and that the glibness of his initial post was disrespectful.

A couple of things are worth noting here. First, most of the harassment thrown at gamemakers over their business practices is way, way out of hand. It's the kind of toxic overreaction and entitlement that gives gamers everywhere a bad name. Second, there is no real indication as to whether this is a vocal minority or majority, only that it is indeed vocal.

Still, we're at a place in all of this where publishers are proactively sending out these messages to reason with that vocal group and to attempt to head off the shitstorm of backlash over exclusive deals with the Epic Store. Whatever that is, it is most certainly not an indication that Epic is winning the PR war it chose to start.

Filed Under: distribution channels, epic game store, platforms, silos, soulstorm, stores, video games
Companies: epic, oddworld

The Gaming Platform Wars Are Beginning To Screw Up Crowdfunding Games

from the collateral-damage dept

We've talked a great deal of late about Epic Games' kicking off a PC gaming platform war with Steam through its own Epic Store. What the whole thing comes down to is that the Epic Store offers game publishers a revenue split that takes away half as much revenue from the publisher compared with Steam, coupled with a program for gobbling up 6 to 12 month exclusivity deals on many games that keep them off of Steam during that time period entirely. While Valve responded saying this would hurt gamers, and much of the public appeared to agree, Epic's Tim Sweeney has twice now spoken publicly about his plans, while also stating that what Epic is really after is a better gaming marketplace and to get Steam to increase its own revenue splits, promising to end the exclusivity program if its rival does so.

Many of our readers have noticed that I'm somewhat open to Epic's strategy here, although I'm not certainly buying into it fully. Many of those same readers have rightfully pointed out that, whatever Epic's longterm goals, the platform wars still aren't good for the gaming public in the immediate. They're absolutely right about that and one perfect example of how platform wars and exclusivity deals can hurt fans of PC games has shown up in the form of Shenmue 3.

Shenmue 3 was launched via a Kickstarter campaign way back in 2015. Like any Kickstarter campaign, there were different tiers by which one could support the product. Many of those tiers included day 1 Steam keys as a reward for supporting the game's creation. Then this happened:

Last month, the makers of Shenmue III announced that the game will be a timed exclusive to the Epic Store on PC, a move that angered quite a few people who had helped crowdfund the game. After all, when Shenmue III first launched on Kickstarter in June 2015, the developers had offered Steam keys as a reward option. When the game comes out in November of this year, however, Steam keys won’t actually be available. It’ll be on Steam in November 2020.

Those who backed Shenmue III in 2015 and wanted Steam keys for their efforts have a few options. One is to take an Epic Store key. Another is to switch platforms. A third is to get a Steam key one year after launch, once the exclusivity window is up. And a fourth, the developers said today, is to get a refund.

On one hand, yes, the developer is offering a refund to backers for its inability to actually deliver on the day 1 Steam keys it promised. That same developer has also announced, however, that tiers that backed the creation of certain gameplay elements within the game cannot be given a full refund since the gamemakers did in fact deliver on those gameplay elements. That obviously sucks for the Steam gamer: great, you made the thing in the game I wanted you to make, but I cannot play it where I play my games because you're not giving me the Steam key you promised me at the time you promised it.

And, on a higher level, it would be entirely understandable for a backer of this project that only wants to use Steam to say something along the lines of, "Screw you entirely you damned liars." After all, the game developer entered into an exclusivity deal with Epic having already made a Kickstarter deal with the actual backers of the game. That's pretty shitty.

And, of course, those who want a refund don't even have a way to get one... yet.

More details on how to get a refund “will be announced in a following update,” the developers said, although they also warned backers that if they picked one of the tiers including in-game content that’s already been implemented into the game, a full refund won’t be available.

So whichever side you take in Epic's declaration of war on Steam, it cannot be denied that there won't be collateral damage.

Filed Under: crowdfunding, platform wars, shenmue 3, steam keys, video games
Companies: epic, valve

Maybe Epic's Claims For Exclusivity Strategy To Benefit The Gaming Industry Isn't Entirely Crazy

from the really-unreal dept

For some time now, we've been discussing gaming company Epic's entry into the gaming platform wars. Epic made waves shortly after the launch of the Epic Store when it began gobbling up exclusivity deals for games, whereas the PC gaming industry has mostly been free from the kind of exclusivity wars that have plagued the console gaming industry. Steam, the enormous competitor in the market, responded to Epic getting some AAA game exclusive deals for the first 6 months after launch by complaining that its new rival's strategy was hurting gamers more than anything else. In response, Epic's Tim Sweeney jumped on Twitter and promised to end the exclusive game strategy if Valve's Steam platform would offer gamemakers the same more generous split on revenue that Epic is offering. See, Steam offers game publishers roughly 70% of game revenue back to the publisher to be on its platform, whereas Epic offers a flat 88%.

This initial stance from Sweeney was laid out as altruism, with claims that what Epic was really after was a better gaming marketplace to allow more reinvestment in games, more games for the public, and thereby a happier gaming public. Much of the gaming community met this argument with narrow eyes. Epic, after all, is a business and businesses are designed to make money. Sweeney has since followed up on Epic's stance in a recent tweetstorm responding to public complaints about exclusive games. There's a lot in the 9 tweets from Sweeney, but let's start with the rationale for exclusive games on the Epic Store.

This question gets to the core of Epic’s strategy for competing with dominant storefronts. We believe exclusives are the only strategy that will change the 70/30 status quo at a large enough scale to permanently affect the whole game industry.  In judging whether a disruptive move like this is reasonable in gaming, I suggest considering two questions: Is the solution proportionate to the problem it addresses, and are gamers likely benefit from the end goal if it’s ultimately achieved?

So what's the problem Sweeney is trying to solve? It's the Steam 70/30 split, yes, but ultimately he claims that such a split prevents more games from being produced due to the financial strain that split puts on game developers and publishers. He claims that a more generous storefront split will allow game publishers and developers to use that money to bank profit, reinvest in making games, or lower the prices of their games. Assuming a healthy competitive marketplace with more games being produced, the money is most likely to go to reinvestment and lower prices. Both are good for gamers. His argument is that, yes, exclusives are annoying to gamers, but if exclusives ultimately produce a better gaming marketplace, that outweighs the annoyance.

In a subsequent tweet, Sweeney claims this is win/win for Epic and gamers alike.

If the Epic strategy either succeeds in building a second major storefront for PC games with an 88/12 revenue split, or even just leads other stores to significantly improve their terms, the result will be a major wave of reinvestment in game development and a lowering of costs.  So I believe this approach passes the test of ultimately benefitting gamers after game storefronts have rebalanced and developers have reinvested more of their fruits of their labor into creation rather than taxation.

For the math to work on this, Epic will both have to succeed in getting gamers to adopt the platform and get Valve to budge on Steam's current revenue splits. Neither are sure things. Still, the biggest barrier to people accepting this argument is it's still all being framed as an altruistic attempt to do good for the gaming public and that same gaming public is far too cynical to believe that's the only reason Epic is taking these actions.

But, as the Kotaku points out, perhaps this isn't so much win/win for Epic, but win/win/win.

In short, he’s basically saying yeah, this is causing problems for some gamers, but the issue Epic is trying to solve is worth the hardship. Most interesting is what he says that issue is: it’s not necessarily for their own store to make money and become more powerful, but for Epic’s pricing model—which gives far more money to developers and publishers than Valve’s current split—to be implemented across the market, whether it’s driven by their own success or by rivals adopting a similar model.

That might seem potentially counter-productive; why would it not really matter if your own store survived or not? Then you remember that Epic sells engines as well, and that if Sweeney’s stated goal of seeing a rise in games development investment is achieved, then there’s going to be an increase in the licensing of the Unreal Engine along with it.

I'm irritated with myself for not thinking of this on my own. Epic's Store can make it money in two ways. First, its exclusive deals and revenue splits can propel it into a major gaming platform successful in its own right. Second, its strategy could force other platforms, especially Steam, to take actions that it believes will result in tons more games being made, many of which will license Epic's Unreal Engine to make them.

Either way, Epic could win out here. And that's pretty brilliant, whatever you think of PC game exclusives or how believable you think Sweeney's claims of altruism are.

Filed Under: competition, developers, platforms, video games
Companies: epic, valve

Gaming Platform War Update: Epic Games Store Suspends Accounts... For Buying Too Many Games

from the you-had-one-job dept

As we've talked about before, it seems an era of gaming platform wars is upon us. While Valve's Steam platform mostly only had to contend with less-used storefronts like GOG and Origin, a recent front was opened up by the Epic Games Store, which has promised better cuts to publishers to get exclusive games and has attempted to wage a PR battle to make people mad at Steam. It's all quite involved, with opinions varying across the internet as to who the good and bad guys in this story are.

Less complicated is the point of having an Epic Games Store at all. The idea would be -- wait for it -- to sell games. This is something that might not be fully understood by Epic itself, it seems, given that the platform has been busily suspending accounts for the crime of buying too many games.

There’s a big sale on right now at the Epic Games Store, a time when many users—conditioned by Steam’s frequently generous discounts on a huge range of titles—go nuts and buy a ton of stuff real quickly. On Valve’s store that’s enough to get you a pile of shame, but on Epic’s it’ll just get your account blocked from making further purchases.

Those Epic customers going through this right now are not taking it, ah, well.

Enough users were affected by this that Epic's PR team is aware of it. Apparently the culprit is an overly aggressive fraud-detection system, with Epic's store deciding that nobody would buy that many games that quickly unless they were doing it with stolen payment credentials. Frankly, given that the store is running Steam-style sales, it really should have known better. Steam is famous for these types of sales and its customers are known to gobble up tons of titles when they happen. Five games is, frankly, child's play.

And Epic's response isn't great.

Nick Chester from Epic PR confirmed with Game Revolution that “This was a result of our aggressive fraud rules,” and that “If players run into this issue, they should contact player support so we can investigate.”

Well, yeah, or you could just fix your game store. After all, Steam's works.

Filed Under: platforms, sales, steam, video games
Companies: epic, valve

New York Saxophonist Latest To Sue Fortnite Developers For Supposedly Ripping Off His... 'Likeness'

from the business-model-composed-completely-of-question-marks dept

Because there's no shortage of people willing to believe someone else's millions can be theirs with minimal effort, another semi-celebrity has hopped aboard law firm Pierce Bainbridge's Fortnite-suing money train. Destination unknown.

The law firm has helped everyone from former sitcom star Alfonso Ribeiro to a sentient meme known as "Backpack Kid" throw money into a federal court holes over the past several months. Thanks to a recent ruling by the Supreme Court, most of its copyright infringement lawsuits are on hold because the plaintiffs have yet to actually have protection granted for their dance moves by the US Copyright Office.

It's not like this is just a matter of waiting out the Office. The Copyright Office has made it clear it will only extend copyright protection to dance moves showing sufficient creativity. It's not likely to find most of the dance moves being sued over worth protecting as most of them consist of only a "few movements or steps with minor linear or spatial variations." One of the first litigants to jump into the Sue Fortnite pool -- Alfonso Ribeiro -- has already been rejected by the federal government.

Unfortunately, the lawsuits continue, as Nick Statt reports for The Verge.

Fortnite creator Epic Games is facing a lawsuit from New York City-based saxophonist Leo Pellegrino, who claims the developer has used his likeness without permission when designing a saxophone dance in the game. The lawsuit was filed today in federal court for the eastern district of Pennsylvania.

The emote, called “Phone It In,” lets players whip out the brass instrument and play a quick tune while dancing. Pellegrino, best known for his Brass House band Too Many Zooz, says his “trademark moves have become inseparable from his persona and his life story” and that Epic had not previously asked for permission to use his likeness or “his signature moves.”

The law firm apparently submitted this video of Leo Pellegrino performing as evidence of Fortnite's ripoffery.

Firm staffers likely had to browse their way past this video, which seems to show Fortnite's developers are ripping off someone else entirely.

What makes this lawsuit even more sketchy than the others Pierce Bainbridge has filed is it's not a copyright infringement lawsuit. The lack of registration has halted its other lawsuits and, given the Copyright Office's response to one its many clients, it seems unlikely most of these will be refiled. So, Pellegrino is claiming it's his likeness that has been "misappropriated," which is definitely a stretch when the emotes can be performed by dozens of characters that look and dress nothing like Pellegrino. Oh, and also, even the saxophone is different. Pellegrino plays a baritone sax, and the Fortnite version appears to be an alto sax, so they're not even playing the same instrument.

All Pellegrino really has is an assertion that he's a dude who plays a saxophone enthusiastically and Fortnite has an "emote" featuring a different kind of saxophone being played enthusiastically by the player's avatar. Any similarities are probably coincidental, seeing as there's only so many ways someone can play a saxophone with far more enthusiasm than the instrument deserves.

Despite its 100% failure rate in Fortnite lawsuits, Pierce Bainbridge is still finding plaintiffs willing to ensure its partners keep collecting paychecks. And isn't that the greatest victory of all?

Filed Under: alfonso ribeiro, copyright, dance moves, fortnite, lawsuits, leo pellegrino, likeness, publicity rights
Companies: epic, pierce bainbridge

Game Exclusivity Wars Are Upon Us And Valve's Anti-Review-Bombing Process Is Without A Rip-Cord

from the convenient dept

Earlier this year, we wrote about the rather sudden emergence of Epic Games' entry into the game distribution business. In a move to directly compete with Valve's Steam, the Epic's store has been attempting to gobble up AAA titles into a program of limited exclusivity, typically six months. The lure for all this is a split for Epic and the game publisher that is more generous for the latter. Valve, meanwhile, responded to one of the larger stories about a game going Epic exclusive, Metro Exodus, by complaining that it was bad for gamers generally and Steam users specifically. That quite predictably served as a rallying cry for Steam users to go to the store pages for other Deep Silver Metro games and bomb those pages with negative reviews that had nothing to do with those games and everything to do with the exclusivity deal.

All of which is at odds with Steam's policies and the platform's stated goals of preventing review-bombing of this type. But as the exclusivity wars appear to be upon us, with more games jumping on with Epic, it's becoming clearer that this is probably a purposeful strategy on Valve's end. The latest example of this is the announcement that the next game in the Borderlands series has signed on with Epic to be exclusive for six months. The backlash on Steam was almost immediate.

Over the course of yesterday and today, Borderlands 2 has received nearly 1,600 new negative Steam reviews, while Borderlands: The Pre-Sequel has been hit with 420 and Borderlands: Game Of The Year Edition has picked up 320. These games are receiving renewed attention not just because of the Borderlands 3 announcement, but also because Gearbox recently updated the Borderlands Handsome Collection with new HD textures and put the series on sale. Still, you need only look at Borderlands 2's top reviews to see what much of the negativity is about.

“Love the game, but I can’t recommend it because the sequel will be exclusive somewhere else,” reads one highly upvoted review.

“Scummy company that insults every single person that purchased the game on this site,” says another. “Skip it.”

It's quite obvious that these are not legitimate reviews. They are, however, quite useful as a barometer for how gamers generally see these kinds of exclusivity deals. Much like the market fragmentation that has become the streaming entertainment industry, these types of deals can only serve to frustrate the gaming public. Suddenly, due strictly to business interests, gamers aren't certain where to find the games they want, or if their platform of choice will even have them, or when. That's not a great concept for maximizing the growth of an industry that has exploded mostly without this type of fragmentation. While the console market has always had some of this, expanding it to the PC market makes little sense, since there's no hardware-specific tie in. It's just going to piss people off, and that's already starting.

On the other hand, Steam and Valve sure seem to be taking the most cynical route possible, given that it recently committed to ending this kind of review bombing.

Last month, Valve revealed a solution to Steam’s increasingly ubiquitous review bomb problem: a new system where a human team digs through reeking piles of fishy reviews surfaced by an automated program, and—if they find those reviews to be sufficiently suspicious—they’ll “mark the time period it encompasses and notify the developer.” Then they’ll remove those reviews from the game’s overall score and stop other reviews posted in the same period from counting.

Currently, it’s impossible to say whether or not Valve has reached out to Gearbox, but the company has yet to make any marks or remove these clearly trolling reviews from Borderlands games’ scores.

That sure makes it look like Valve is just letting this all happen to punish a company that chose to do business with another platform. If that isn't what this is, then Valve should come out forcefully and say so. If it is what Valve is doing, then it's hard to conclude anything other than the company is undermining its own user review system, which is one of the most useful aspects of Steam.

Regardless, it appears the exclusivity wars have come to PC gaming. And that sucks no matter the specifics around Borderlands reviews.

Filed Under: competition, epic, exclusivity, platforms, silos, steam, video games
Companies: epic, valve

Steam Responds To Epic's Competition By Weaponizing The Steam Community

from the use-and-abuse dept

Despite the occasional criticism over how it communicates to the public, I've generally been a fan of Valve's Steam platform. Valve's not perfect, of course, but the company has generally tried to make Steam a place that is friendly to both major publishers and indies, all while taking steps that have been quite good for the average gamer as well, especially when it comes to policing games and reviews to ensure everything is on the up and up. It's probably for this reason that Steam hasn't had to endure much in the way of competition for some time. Yes, GOG.com exists, but the two game stores generally cater to different audiences and for different reasons.

Well, if you're someone who pays attention to the games industry, you will already know that Epic Games has made a great deal of noise by pushing its own online marketplace to compete with Steam. Coverage of Epic's platform peaked this past week, when Epic managed to lure the latest iteration of the Metro game franchise to being an Epic exclusive for a year, even after pre-orders were available for the game on Steam's store for the past several weeks.

Yesterday's news that Deep Silver's Metro Exodus is moving from Steam to Epic's Games Store was notable for what it says about Valve's position running PC gaming's dominant online storefront. But for consumers, it was perhaps more notable for the impact it had on the game's pricing.

If you pre-ordered Metro Exodus though Steam before yesterday, you paid $60 (and will still receive that preorder on Steam). If you preorder the game today on the Epic Games Store or buy it there after its February 15 launch, you'll pay just $50.

The driving force for the price difference is the more generous split Epic is offering publishers on its site compared with Steam's. In fact, despite the price reduction, Deep Silver will actually make more money per copy sold on Epic's site compared with what it would make on Steam. Pre-orders that had already been made on Steam will still be fulfilled, but that has to be plenty annoying for gamers who are suddenly finding the game $10 cheaper on another site. Still, platforms competing for publisher business is going to drive down prices and increase the revenue splits for creators. This, it should be said, is a benefit of competition that Steam has avoided for far too long.

And perhaps Valve doesn't really know how to handle it, because it sure seems like the totality of its response to the Metro story is to try to weaponize its community against the publisher.

On Monday, the latest game in the series, Metro Exodus, became an Epic Games Store exclusive, prompting Valve to call the sudden departure “unfair to Steam customers.” For some Steam users, that’s served as a rallying cry.  This has led to sustained outcry in the form of everything from review bombs of previous series entries Metro 2033 and Metro: Last Light to irate comments on every possible social media post associated with the game.

The review bombs don't make any bones about what they're trying to do. Many of them mention that the games being "reviewed" are actually great, but the review still has a low score as a way to protest Deep Silver's having shoved off to Epic for a year. And, while Valve didn't specifically ask Steam users to do this, it knew what would happen when it decried Deep Silver's business decision as "unfair to Steam customers."

Which is stupid. Gamers railing against Steam having competition is ultimately working against their own interests. The more competition out there, the better. And while I certainly wouldn't want to see the kind of fragmentation in game marketplace platforms that we've seen in, say, video streaming services, it would undoubtedly be a good thing for games to have multiple venues for release, all competing for their business.

Valve knows this, but it decided to coyly unleash the trolls instead.

Filed Under: competition, exclusives, metro exodus, steam
Companies: epic, valve