Why Offer 3G Service At All If You Limit Speeds To Less Than 2.5G?

from the please-'splain-it-to-us-tech-nerds dept

You have to hand it to those UK mobile operators and their disdain for their own customers' wishes. Remember how a top exec at 3 UK once declared that customers were "nuts" if they wanted to be able to access the full internet from their mobile phones (rather than the extremely limited selection of content chosen and gated by 3 UK). Eventually 3 realized that it was wrong and its customers weren't nuts, but it would appear that 3's competitor O2 is equally anti-customer. Apparently, the company has recently put a cap on its downstream 3G speeds at 128k. This is for their 3G service -- you know, the one that mobile operators had promised would bring "broadband" speeds wirelessly. Even worse, it appears that this 128k is even slower than its 2.5G EDGE network. As for how the company feels about its customers -- it may not have called them "nuts" but it came close. PR folks from the company accidentally called a reporter while talking about how to "position" this story, claiming that it was only "techie nerds" who cared about this sort of thing. I imagine that O2 may discover that it has a lot more "techie nerds" as customers than it thought -- and they'll look for opportunities to support other providers.

Filed Under: 3g, speed cap, uk
Companies: 3 uk, o2

AT&T Realizes That Upload Speeds Are A Selling Point

from the about-freakin'-time dept

Most broadband is advertised these days solely on its download speeds (or rather, what those speeds might get "up to" under ideal conditions). However, for a while, we've been wondering when more broadband providers would realize that the internet isn't just about downloadable "broadcast" contest, but in multi-directional communication. That is, when would they realize that people value the upstream part of their broadband connections? There had been some talk about this a few years ago, but most marketing is still focused on just the downstream speeds. That's why it's interesting to see AT&T now hyping up the fact that it's boosting the upload speeds on its 3G wireless network. AT&T (from back when it was Cingular) has fallen way behind both Verizon and Sprint in terms of offering 3G data services around the US. It launched much later and has had trouble ramping up the network as fast as its competitors. However, by upgrading the upload speeds, it looks like AT&T is searching for some differentiator it can use to compete. While it may just be partly a marketing gimmick, at least the company does seem to intrinsically realize that in an age of VoIP, user generated content, virtual worlds and video games -- upload speeds really do matter to many people. While it may not be a huge enticement, it's worth watching to see if others start boosting (and hyping) their upload speeds as well as their download speeds.

Filed Under: 3g, upload speeds
Companies: at&t