All Sports Are Esports Now: The MLB The Show, Players Tournament Edition

from the homeruns-at-home dept

For nearly a month now, since this coronavirus nightmare really began in America, we've been discussing how all sports have become esports, nearly overnight. Auto-racing kicked this trend off with some fairly great internet and television broadcasts of real racers driving digital cars. After that, the NFL and NBA made their own runs at some kind of esports events, with fairly mediocre results.

Now Major League Baseball is getting involved, having kicked off a 30 player tournament using the excellent MLB: The Show Playstation series. In announcing the series, MLB indicated it would be a tournament style event with one representative from 30 MLB teams playing their teams, with games being 3 inning affairs.

Starting Friday, 30 players are putting their virtual talents to the test in the first “MLB The Show” online league. Participants include 11 onetime All-Stars, five World Series champions and eight players age 25 or younger. The league will consist of 29 games for each player, one against each of the other participants, and will run for approximately three weeks. The top eight players will then advance to the “postseason.”

The “MLB The Show” players league will provide fans an opportunity to watch their favorite players play the video game, while also allowing them to interact with them through various streaming services.

Unlike the NFL and NBA attempts, there are several things that put this MLB event on solid footing. First, MLB: The Show is simply excellent and has nearly universally great reviews from games journalists and the public alike. Second, nobody does social media and internet marketing of its game in the professional sports world better than MLB. From MLBAM (Major League Baseball Advanced Media) to unleashing players on sites like Twitter and Facebook, MLB does it at least as well as everyone else. On top of that, the sport is almost perfectly suited to have a realistic video game substitute step in when you cannot experience the real thing. The motions, sights, and sounds of baseball translate well to a video game compared with more, ahem, highly athletic sports.

The results? They sure look like a lot of fun, with participation by MLB players, their families, and at least one good puppy named Rookie.

Honestly, when it comes to what MLB and NASCAR are doing in esports right now to fill in the gaps left by a global pandemic, one of the very real questions is quickly becoming why in the world these esports versions of leagues shouldn't continue when the real games come back.

Filed Under: baseball, covid-19, esports, mlb: the show, sports, video games
Companies: mlb

Maybe It's The Quarantine Talking, But NASCAR's Esports Takeover Is Hilarious Fun

from the this-is-serious dept

As we all live through this bad but real life knockoff of a season of The Walking Dead, we've talked about how professional sports leagues are dealing with forced shutdowns. With auto-racing leading the way, several leagues and/or broadcast stations have turned to broadcasting athletes playing video game versions of their sports since they cannot broadcast the real thing. This has been done over varying mediums and to varying degrees of professionalism, but it's quite clear that there is a thirst during what is nearly a national shutdown for something like the live sports the country regularly enjoys.

And maybe I've been confined to one space for too long, but NASCAR's version of all of this, broadcast on Fox Sports, is getting genuinely entertaining. Not only as intended, either, but also due to the wild variance with how serious those involved are taking all of this. Let's start with the NASCAR driver who failed to take it as seriously as those around him would have liked.

The eNASCAR iRacing Pro invitational Series event, where NASCAR drivers are racing each other on the internet because they can’t currently do it in real life, is already giving us some spicy sports action. During Sunday's race, which was televised, Bubba Wallace quit in the middle of a race after tangling with a rival in the most video game way imaginable.

In case you can't see the embedded video or tweet, Wallace got bumped a bit during the video game race and decided to rage quite on national television. When a whole bunch of people gave him shit about his tantrum on Twitter, he essentially responded by telling everyone to screw themselves since this was just a video game, not real life.

But here's the thing: video game or not, the iRacing broadcast on Fox has very real sponsors, one of which was not at all pleased with Wallace's attitude and actions.

And if you can't see that one, the tweet is Wallace's sponsor telling him it's dropping its sponsorship of him. As the earlier tweet stated, esports are sports now, and that includes the fact that athletes need to maintain their image when sponsored by corporate interests easily swayed by public perception and pressure.

But if you thought it was only the corporate goons taking all of this seriously... nah.

In the same event, as The Guardian reports, driver Erik Jones missed qualifying because of connection issues, and “seven-time NASCAR champion Jimmie Johnson fired his spotter less than 20 laps into the race after falsely being told he was clear of another car, only to crash.”

If that isn't entertaining on some kind of level then you just don't like sports or video games or weird and interesting events that feel like the future. If all sports is esports now and that means pro athletes getting hammered by sponsors for rage-quitting games on national television, then I'm all for it!

Filed Under: bubba wallace, competition, esports, racing, sponsorship, sports, video games
Companies: nascar

During The Outbreak: All Sports Are eSports Now

from the vroom-vroom dept

The COVID-19 pandemic sweeping the world, and in many cases shutting it down, has become so pervasive so as to even dominate the headlines here at Techdirt. To say the outbreak has altered our way of life would be a massive understatement. Social distancing, shutdown states, stuck in our homes, jobs reduced and gone; this whole thing has become a nightmare.

And it impacts even areas of our life that we enjoy, but are less important than others, such as sports. Professional and college sports have basically taken an unwanted holiday, shutting down in an effort to partake in killing this virus off. It's been strange for fans like me, who wake up on Saturdays and have to find legit ways to watch sporting events that took place years and years ago as a substitute for live broadcasts. And if you think there aren't a great many people who are starved for live sporting content, you need only look to what is going on in the autoracing world, where it's basically all become eSports now.

We'll start with Formula 1 Racing, which pivoted from its canceled live races into using video games as a substitute, using current and former drivers behind the virtual wheels.

Interestingly, because some drivers are pretty good behind a virtual wheel and others aren’t, the competition will “be configured in such a way to encourage competitive and entertaining racing,” which is a gentle way of leading into the fact rubbish drivers will be given advantages like “reduced vehicle damage, and optional anti-lock brakes and traction control for those less familiar with the game.”

The races are going to be held on the same days as actual races were supposed to go down, which means the first one should be running any minute now (at time of posting), since the Bahrain Grand Prix was meant to be held today.

These races are being broadcast over the internet and a whole bunch of people are watching them. It's somewhat gratifying to see that real drivers driving virtual cars in a game realistic enough to get people to suspend the notion that they're watching video games somewhat has become a thing. All the more cool is how this is helping fans of the sport limp along through this epidemic while still being able to watch a version of the races and racers they love.

But that pales in comparison to what NASCAR is about to pull off. Having created its own ad-hoc race using NASCAR video games and, again, real drivers, the whole thing was watched by enough people that the broadcast channels are going to pick it up and televise the next races.

The first eNASCAR iRacing Pro invitational Series event, held on Sunday, was—like Formula 1's move to video game competition—a chance for both drivers and fans to get some kind of racing fix in these weird and challenging times. In first place was three-time Daytona 500 winner Denny Hamlin, and nearly one million people watched it on Fox, so now a whole season of it, called FOX NASCAR iRACING, is going to take place.

And just to drive the point home that this is all about giving people a sense or simulacrum of their normal Sunday experience, Fox is bringing in the normal television commentators into the virtual "booth", including Jeff Gordon.

To say that this whole episode the past several weeks has been surreal seems like it lacks punch. Still, it's been interesting to watch eSports fill the void for us, helping us try to pantomime normalcy in a world gone mad.

Filed Under: covid-19, esports, pandemic, sports

NFL Gets Shopify To Take Down Clear NY Jets Parody Merch Site With Trademark Complaint

from the sell-the-league dept

All regular readers here will need is to see a headline that includes both the word "trademark" and the NFL to get their eyes rolling. The NFL is notorious in its jealous protection of its intellectual property. In fact, the league goes much further than your everyday trademark bully, chiefly by pretending it has trademark rights that it absolutely does not have. This usually rears its head in the run up to the Super Bowl.

But the other game of pretend the NFL likes to play is one in which it pretends to not know that Fair Use exists. That can be seen most recently in the league going after a seller or parody NY Jets gear on his Shopify site, getting the whole store taken down by asserting trademark infringement.

One of the NFL’s latest victims is Zach Berger, a New Yorker who sells merchandise for frustrated New York Jets fans through a website called Same Old Jets Store. Most of Berger’s products feature a parody version of the Jets’ logo, modified to say “SAME OLD JETS”—a phrase that’s been used for decades to criticize the team’s performance and express fans’ sense of inevitable disappointment. His other products include “MAKE THE JETS GREAT AGAIN” hats and clothing that says “SELL THE TEAM” in a font similar to one used on Jets merchandise.

The NFL got in touch with Shopify and claimed that every single product on the site violated its trademark rights. The notice that was sent was essentially boilerplate material, asserting claims that the league and teams own all rights to all trademarks for those teams. In addition, the league claimed that the general public would be confused into thinking that the NFL or the Jets were the ones that were selling this gear.

Think about that for a moment. The NFL asserted that a store selling merchandise that makes fun of one of its teams would be confused with officially licensed gear. As the EFF link notes, one of the phrases on this merchandise is "SELL THE TEAM." And the NFL says the public is going to think that's an officially licensed product. These items are clear parody and fall under the realm of Fair Use.

But there's a reason that trademark bullying works and it's because platforms like Shopify always, always, always err on the side of the rightsholder.

Disappointingly, Shopify responded to the infringement complaint by taking down Berger’s listings, without questioning the NFL’s absurd claims or giving Berger a chance to respond. Even worse, when Berger contacted Shopify and explained why the NFL’s complaint was baseless, Shopify simply stated that it had forwarded Berger’s message to the NFL and would not restore the listings “until this matter is resolved between the parties.” More than a week later, the NFL has yet to respond—which isn’t surprising, since Shopify already did exactly what the NFL wanted.

And so Berger's legit store remains down, all because the NFL would rather play pretend and be a trademark bully than withstand the slightest bit of criticism.

Filed Under: football, parody, sports, trademark, zach berger
Companies: nfl, ny jets, shopify

Like Clockwork, ICE Stops Sports Fans From Advertising Their Favorite Teams For Less Than Full Price

from the this-is-so-dumb dept

Two things that happen, like clockwork, every Super Bowl? Bogus completely fabricated claims that sex trafficking increases whereever the Super Bowl is held, and ICE making bullshit seizures of "counterfeit" sporting goods. This year, both Associated Press and the local Miami Herald ran bogus stories claiming that sex trafficking ramps up around the Super Bowl -- a claim that every single year is debunked and unproven. Reason always does a good job debunking those claims. so I'll just point you there for now.

On the "counterfeits" front, we've got a silly press release from ICE and plenty of news sources, like Fox News, gleefully cheering on the fact that fans won't be able to provide free advertising to their favorite sports teams without paying the monopoly price set by the NFL. We've covered just how messed up these ICE raids are in the past, but just as a refresher: it's completely fucked up that it's somehow illegal for people to make or sell unauthorized sports wear.

It used to not be this way. It used to be that if you made your own fan ware, sports teams actually liked the fact that you were advertising their brand to the world for free. And then some trademark lawyers came along and said "hey, but we could sell people the right to advertise our stuff for us" and began going to court to stop people from promoting their teams without first paying. An astounding number of people buy into this ridiculous myth -- but think about it: why should people have to pay monopoly prices to help advertise your sports team? It makes no sense at all.

What makes even less sense is the idea that ICE should be spending any time at all seizing goods that would allow fans to provide free advertising at slightly cheaper prices. How is this in the interest of Immigration & Customs Enforcement? I mean, if it means they're not rounding up and kicking out people who have lived here their whole lives, I guess I'd rather them wasting their time on this, but somehow I get the feeling it's not mutually exclusive. Anyway, the real bullshit here is that ICE -- which does this before every single major sporting event -- actually wants to pretend that it's somehow doing a good thing for the world, rather than doing this because they know every single news org wants some dumb story with a "big sports event" hook, and so they know they'll get press.

U.S. Customs and Border Protection (CBP) and U.S. Immigration and Customs Enforcement’s (ICE) Homeland Security Investigations (HSI) announced Thursday the seizure of more than 176,000 counterfeit sports-related items, worth an estimated $123 million manufacturer's suggested retail price (MSRP), through a collaborative enforcement operation targeting international shipments of counterfeit merchandise into the United States.

Also, note the $123 million. To their credit, at least the press release admits that that's the MSRP price. That's not the real price by any stretch of the imagination. ICE did not seize $123 million worth of goods. But, of course, the news reports leave out that detail, and just run with the $123 million number.

Even worse, ICE pretends that this is "protecting" fans, rather than actually fucking over the fans:

“Operation Team Player remains one of the most important national initiatives for protecting sports fans from the sale of counterfeit products and counterfeit tickets. The joint efforts of the NFL, the IPR Center, HSI, CBP, and Miami area law enforcement have helped ensure that Super Bowl LIV remains an authentic and outstanding experience for our fans,” said NFL Vice President of Legal Affairs, Dolores DiBella. “The NFL is committed to supporting these anti-counterfeiting and consumer protection measures, and extends its gratitude for the year-round support of law enforcement partners who drove the success of Operation Team Player.”

It's not consumer protection. You're just forcing your fans to pay more to give you advertising. Meanwhile, reports have the NFL making somewhere in the range of $15 billion last year (some say the number is even higher). Why are they having to use your tax dollars to force the prices of their merchandise to be jacked up even more?

Filed Under: advertising, cbp, counterfeit, ice, licensing, sports, superbowl, trademark
Companies: nfl

Deadspin Is Being Burnt To The Ground By Its New Management As Staff Quits Or Revolts

from the oops dept

If you're a sports fan and you're not familiar with Deadspin.com, then, no, you're not a sports fan. The former Gawker property is certainly one of the most popular sports sites on the web and was a bright spot even when under Gawker Media's management. The charm of Deadspin has always been its irreverence, its humor, and its willingness to take on stories that fall outside of the realm of sports reporting. The fanbase of the site was built upon this editorial practice.

Gawker fell to Hulk Hogan and Peter Thiel, of course, leading the site to be sold to Univision. During that time, Deadspin continued to operate normally. The site, along with other Gizmodo Media properties, was then sold to Great Hill Partners, a private equity firm. Great Hill put in place Paul Maidment as Editorial Director. Alongside Great Hill attempting to clamp down on the Deadspin staff's use of encrypted communications, leading to a fairly severe backlash from Deadspin, Maidment recently sent an edict to the Deadspin staff demanding that they not do any posts or reporting that fall outside of the world of sports.

The conflict was set off Monday, when Paul Maidment, the editorial director of G/O Media, sent a memo to the staff, telling them to focus their coverage on sports.

"Deadspin will write only about sports and that which is relevant to sports in some way," he wrote in the memo, which was first reported by The Daily Beast.

Also on Monday, a Deadspin blog post that solicited reader feedback on the site's features, including autoplay video ads, was removed. The post had previously appeared across the portfolio of sites, including Kotaku and The Root. G/O Media CEO Jim Spanfeller personally directed the company's CTO to remove the posts, a staffer told CNN Business.

Petschesky claimed in a tweet that in doing so management had violated the company's collective bargaining agreement with the Gizmodo Media Group union. (Gizmodo Media Group is the previous name of G/O Media.)

That would be Barry Petchesky, editor in chief at Deadspin. It's important to remember that the staff at G/O Media is a union that collectively bargained their contracts. G/O Media denies the violation of the union agreement, which requires a vote among several executives. Regardless, the message that Deadspin was to "stick to sports" from here on out didn't, ah, go over all that well.

Instead of heeding management's mandate, staffers filled Deadspin's homepage on Tuesday morning with non-sports stories that had been popular in the past, seemingly a nod to their argument that stories that are not strictly about sports have been favorites of Deadspin's regular readers. Perhaps most telling among the selections was "The Adults In The Room," an article published by former Deadspin editor-in-chief Megan Greenwell on her last day at the site in which she condemned the actions of Deadspin's parent company, G/O Media.

The rebellion has not been without consequences. Deadspin interim editor-in-chief Barry Petchesky tweeted Tuesday, "Hi! I've just been fired from Deadspin for not sticking to sports."

Petchesky's firing kicked off a firestorm of its own, with GMG Union tweeting its condemnation of the firing in a statement. The Writers Guild of America East, which represents GMG Union, issued its own statement in solidarity. And, more importantly, the Deadspin staff continued to revolt.

Deadspin staffers published several new stories to The Concourse on Tuesday. Editor Tom Ley wrote about meeting "three good dogs" in Mexico City and fellow editor Dan McQuade wrote about a pumpkin thief. Writer Kelsey McKinney wrote about "acceptable wedding dress codes." None of the stories mentioned the word "sports" or had any connection to sports.

The site has been basically dormant since Tuesday. Given that the World Series just concluded, it's a rather telling and tough time for a well known sports journalism property to instead be headlining "I Would Have Sex With An Entire Major League Baseball Team If Given The Opportunity." And, worse than the ongoing revolt, large swaths of Deadspin staff of varied levels of fame have announced they are leaving the company as a result of this whole fiasco. The latest exodus came Thursday morning as Drew Magary, the site's best known writer, announced he had quit as well.

Magary, perhaps the site’s best-known writer, announced his resignation Thursday morning. He joined a list of staffers leaving in recent days. Most elected to quit over a management edict to “stick to sports.” While Deadspin was founded in 2005 as a sports-centric site, it has branched out into several coverage areas, from the arch and waggish to more serious political and social commentary.

With Magary out at Deadspin, the site might as well be dead. And for what? Because a private equity firm and its editorial puppet wanted a site that had built its own success out of not sticking to sports to start sticking to sports? To what end? It's well known that the "stick to sports" edict generally means "don't talk anything related to politics." Even for a sports site, that's just stupid.

As stupid, in fact, as burning a successful site to the ground for no discernible reason.

Filed Under: deadspin, journalism, private equity, sports
Companies: g/o media, gizmodo, great hill partners

New Study Points Out What A Boon Sports Streaming Piracy Could Be To Leagues

from the making-use dept

When it comes to cable cord-cutting and the set box vs. streaming revolutions, I have always argued that professional and college sports plays an outsized role. In fact, sports programming is one of the few threads by which the cable television industry is currently hanging. Some leagues have made better use of these trends than others, with Major League Baseball still representing the gold standard in sports streaming, with the other major sports leagues riding along in its wake. And, yet, one of the most common complaints about streaming copyright infringement one can find out there is that of live-streaming professional sports. While much of this comes from the broadcast partners of these leagues, the leagues themselves still make a significant amount of noise about pirated sports streaming.

It's never made sense to me. Sports league revenues generally are dominated by two categories: merchandise and advertising revenue. The former gets boosted with the maximum number of eyeballs on the product while the latter becomes something of a complicated mess, given that ad revenues have traditionally gone to broadcast partners, which translate into large contracts with revenue going from the broadcasters to the leagues. Despite that complication, the interest here is in advertising revenue. I wrote the following paragraph way back in 2012:

Here's my question: why is any of this necessary? With that same smart phone, I could have gone to one of dozens of websites (evil, evil websites) that would simply stream the games I wanted directly to my device for free. More to the point, they'd stream the local broadcast that I wanted, complete with commercials. Why wouldn't the major sports leagues do the same thing? If advertising is still the major money-maker for professional sports (and, along with merchandise, it is), why wouldn't they want to increase their reach by offering their own free advertisement-laden stream? Coupled with location identifiers, I'd think the leagues could partner with local broadcasters to make sure that people were getting the same geographical broadcast they'd get watching at home. Again, the same commercials can be in place, so what's lost? Why charge me $50 a season to watch the game on my phone or tablet, but not levy that same charge for watching on my television? It's the ads that matter, isn't it?

The ads, and the eyeballs, of course. Pirate streams increase reach, full stop. Why wouldn't leagues and broadcasters see that reach as a good thing? Well, according to a recent MUSO study, they absolutely should.

In their study, the companies looked at eight matches of the previous Premier League season. They found that these matches had an average pirate audience of 7.1 million viewers across as many as 149 countries. Most of these unauthorized viewers came from China, where nearly a million people tuned in per match, followed by Vietnam, Kenya, India and Nigeria. The U.S. and the U.K. took 10th and 11th places among the piracy audience.

These numbers were complemented with GumGum’s marketing and sponsorship insights. After factoring in the exposure of different brands in various regions, they came to the conclusion that there is £1 million in uncaptured sponsorship media value per match. The majority of value is linked to field-side LED advertising and the sponsorship placements on the front of the players’ jerseys. While pirates may not pay, they definitely see these sponsored messages.

Based on the study, it seems that even a lack of localized advertising still leaves an enormous amount of money on the table in the form of on-the-field sponsorships. I would add that, at least for large global brands, there is value in the commercials as well in pirated streaming. Per the study, the retort from broadcasters and leagues thus far appears to be complaints that, because they cannot control or directly count the streams in question, those viewers aren't represented in advertising or sponsorship contracts.

But all that tells me is that that's the problem. Not the pirated streams themselves, but the failure to capture the boon of those streams in the contracts with sponsors and advertisers. Given that, and considering the laughable game of whac-a-mole that is blocking pirate streams, how is it not the better solution to put these pirate stream numbers in front of sponsors and increase contract costs for sponsorships as a result? When MUSO, an antipiracy outfit, states the following, it's probably time for rightsholders to listen.

MUSO co-founder and CEO Andy Chatterley hopes that the findings will change the perception of pirates. He emphasizes that this audience should certainly not be disregarded.

“Piracy audiences have too long been disregarded as offering no real value to rights holders and distributors, but the reality is that these huge audiences still see the same shirt sponsors and commercials as people watching the game via a licensed channel,” Chatterley says.

In other words, these streams are not an enemy, but an opportunity, if only the leagues would finally take notice.

Filed Under: opportunity, piracy, promotion, sports, streaming

And Now Professional Sports Teams Are Cutting The Cable Cord, Too

from the united-with-the-public dept

In all of our coverage about cord-cutting, we have mostly focused on how the public is in large swaths ditching cable for over the air and internet alternatives. Aside from that, we've also commented on stories where the networks are looking for new ways to measure viewership of their content given all the cord-cutting that has already occurred. The common theme, however, is that cord-cutting is not some fad and is a full on thing among the public.

And also, it turns out, among some relevant companies as well. I've made the point for a long time that professional sports are the last thread to which cable is clinging. Once the larger leagues out there realize that they can just stream games on their own "networks", cable is over. But perhaps it won't necessarily go at the league level. At least in the case of Major League Soccer, one team has decided to cut the cord themselves and go full streaming.

Soccer fans wanting to watch D.C. United this season will not find matches on WJLA 24/7 News, where they were shown for three years. The games won’t appear on NBC Sports Washington — the team’s platform for much of its first 20 seasons — or Mid-Atlantic Sports Network.

In fact, except for select nationally televised matches, viewers will not find Wayne Rooney and United on any standard cable or satellite channels.

That’s because, like millions of Americans, United is cutting the cord and enlisting a pay streaming service for video needs. The MLS franchise said it has signed a multiyear contract with subscription-based FloSports to carry 21 of 34 regular season matches. The remainder will appear on the league’s national TV platforms (Fox Sports, ESPN or UniMas).

So before everyone not into soccer gets into the comments to make the point that soccer isn't the most-watched sport in the United States, yes that's true. On the other hand, the DC United is not some mom and pop sports franchise. As far as soccer goes, DC United has a decent following, as evidenced by their TV contracts. For the team to, on its own, make the decision to go all streaming means it thinks its fanbase will be able to follow the team online just fine without needing a TV screen to do so. This determination is almost certainly correct, given the broader trend in cord-cutting.

“The decision was very much based on what our options were and what was going to be best for our fans to really connect with the team,” said Sam Porter, United’s senior vice president for business and legal affairs. “What FloSports is going to offer is more in-depth coverage and story lines around the team on a year-round basis.

“When you look at all the cord-cutting that is going on, it’s really not as radical as it would have been a couple of years ago.”

The cable companies out there can play pretend that this analysis isn't soon going to fit the views of the more major sports leagues out there if they want, but there is an inevitability here that is palpable. Many have predicted the swift demise of cable television for years and they have been wrong. But sports teams cutting the cord? That's a dark cloud on cable's horizon.

Filed Under: cord cutting, sports, streaming
Companies: dc united