stories filed under: "ebooks"
Kindle Fans Punish Publisher For Delaying Ebook Releases By Giving Books One-Star Reviews
from the do-not-mess-with-the-people dept
Last month we pointed out what a bad idea it was for book publishers to go against the market's wishes and to delay the release of certain ebooks, hoping to drive more people to the (higher margin) hardcover versions of the book. This is incredibly anti-consumer thinking and assumes, incorrectly, that people will happily accept the format the publisher gives them. Not surprisingly, consumers are starting to rebel. Apparently some of the books are getting hit with one-star reviews on Amazon as punishment. For example, HarperCollins -- one of the leading supporters of these silly "windowed" releases -- is discovering that its well-hyped book Game Change is filling up with one-star reviews. Going against what your consumers want is almost never a good idea.Filed Under: consumers, ebooks, game change, reviews, windows
Companies: amazon, harpercollins
CNN's Take On 'Book Piracy'
from the where's-the-analysis dept
paperbag was the first of a whole bunch of you to send in CNN's article on 'book piracy.' To be honest, there was so little substance in the article that I didn't see much of a reason to post it -- but since people keep submitting it, it seems that quite a few of you are hoping to discuss it. A lot of folks pointed out Sherman Alexie's comments complaining about "piracy," but those quotes were taken verbatim from his appearance on The Colbert Report, which we already discussed.To be honest, what disappointed me with CNN's article is that it didn't challenge any of the obviously bogus statements made in the article. We already covered the problems with Alexie's, but CNN also notes: "J.K Rowling has thus far refused to make any of her Harry Potter books available digitally because of piracy fears." Of course, that assumes that it's the official digital version that gets copied. While I haven't checked, I would be stunned to find out that all of Ms. Rowling's work is not already widely available via file sharing sites. Her deciding not to offer up an ebook copy didn't stop piracy. In fact, it probably encouraged it, because those who want a digital copy now only have the option of using an unauthorized copy. The article also implies (though doesn't state directly) that Apple iTunes has "solved" the piracy issue in music. Oddly, however, it doesn't note that, unlike the music industry, at least the ebook industry is starting out with at least some legal marketplace for books. The music industry had to be dragged kicking and screaming to get there.
Filed Under: book piracy, ebooks, j.k. rowling
Despite Awful Customer Service, Woman Felt Forced To Buy Another Sony eBook Reader... Thanks To DRM
from the drm-lock-in dept
We were just discussing the DRM tax on a Kindle, which is the "price" of having to rebuy any ebooks you want to keep later on if you decide to switch to another platform. Some of the commenters on that post scoffed at the idea, and insisted that "in the future" this wouldn't be an issue, because most likely there would be ways to take your ebooks with you to other readers. Of course, that's little comfort to people today. Reader Mark sends in this story of how Sony initially refused to fix a Sony eBook Reader that only broke because of an update that Sony pushed the woman to install (oddly, they required her to send them the reader). So, effectively, Sony contacts her, tells her to send in her working eBook Reader, then they send it back and it's broken. And they refuse to fix it because it's out of warranty. Nice.But here's the kicker. After all of this, she went out and bought another Sony ebook reader. She noted that she would have gladly purchased a competing product "but would have lost access to the library she's spent hundreds of dollars building up." And there it is. The DRM tax at work creating serious lock-in and consumer problems. At least in this case, due to the publicity from Consumerist, Sony agreed to reimburse the woman, but you shouldn't have to get a major publication to tell your story first to get that kind of resolution.
Calculating The DRM Tax On A Kindle
from the important-decision-making-tools dept
Via EFF comes this rather interesting calculation of the DRM tax of owning an Amazon Kindle. It's not a definitive number, as it would differ for different people based on what kinds of books they buy, how often and how many of those books they'd like to keep. But it's a good little thought experiment for those looking to buy a Kindle. The key recognition, of course, is that with a Kindle ebook you're renting, not buying the books:There is one other problem with DRM protected books. When the reading device reaches its end of life, you have to assume all the content you purchased will be lost. If, for instance, I went with a Kindle, all of the content I purchase can be used only on devices supported by Amazon.He's quite fair in calculating his own personal DRM tax, noting that he probably wouldn't want to rebuy all the books, but just a portion of them. He also knows that ebooks are cheaper. But, in the end, he realizes that this DRM tax makes the total cost of ownership of a Kindle much higher for him than just buying the physical books -- even if it's more of a pain to have to sometimes lug them around. In his case, he would use it mainly for technical books, which is a different situation than, say, recreational novel reading, where "ownership" may be less important. Still, he feels that the DRM issue is a problem and a serious hidden cost:
When, several years later, it comes time to replace that Kindle I may get a new Kindle -- but I can't assume that. Maybe somebody else will have a better device at that time. Or, maybe Amazon went bankrupt or evil or stupid and I need to switch to another vendor. There are any number of reasons I might like to switch my e-reader. If I do, I have to assume I won't be able to use any of the content I purchased for the Kindle.
Thanks to DRM, when my e-reader reaches its end of life, I will have to pay to acquire replacement books for the material that's locked out of the new e-reader. I call the amount of that purchase the "DRM tax" -- an added cost imposed by DRM restrictions.
Maybe someday Amazon (and publishers) will realize how much harm they are doing with DRM. If the DRM tax was removed, not only would more people get e-readers, but also, thanks to the low friction of e-book purchasing, they'd buy more e-content.This is actually a key point. Just the fact that he had to run through this calculation to determine if a Kindle made sense is a serious amount of friction. If Amazon made this calculation easy (i.e., no DRM tax) that would lead to more sales.
Filed Under: drm, drm tax, ebooks, kindle, tax
Companies: amazon
Amazon Announces It Sold More Kindle Books Than Physical Books On Christmas... But Doesn't It Mean Rented?
from the it-ain't-a-purchase-if-you-don't-own-it dept
Lots of folks have sent in various versions of Amazon's hyped up press release about how it sold more ebooks on Christmas than physical books. While this ought to make some publishers reconsider their hatred of ebooks, there are two points that make this rather meaningless. First, how many physical books are usually sold on Amazon on Christmas day? My guess is not very many. Books are purchased before Christmas day. However, I'm sure plenty of people did get new Kindles on Christmas, and quite a few then went and "purchased" an ebook or two to test it out.But, again, since this is the Kindle we're talking about, shouldn't Amazon make the distinction between purchased and rented? When someone buys a physical book from Amazon, they then own that book and can do pretty much what they want with it, including reselling it or giving it away. When they "purchase" an ebook from Amazon, that's not the case at all. They're quite limited in what they can do with it. They can't resell it. They can't share it with a friend (unless they give up their entire Kindle and all the books on it). And, of course, Amazon can make the ebook disappear at will -- though, it insists it will never do this again. Even though it can. So, congrats to Amazon, for renting more books on a day when such rentals are to be expected and when physical book sales are probably at their very lowest.
Filed Under: books, christmas, ebooks, kindle, rentals, sales
Companies: amazon
David Pogue Weighs In On Ebook DRM: Non-DRM'd Ebook Increased His Sales
from the but-on-the-other-other-hand dept
Mark Rosedale (an employee of O'Reilly) was the first of a few to send in David Pogue's recent column in which he discusses the question of ebook DRM. Remember, just recently a Sony exec claimed that you couldn't make money on ebooks without DRM. Yet, Pogue relates his own experience in running a test with his publisher (which is O'Reilly) in putting out a non-DRM'd ebook, and he found that sales increased:As an author myself, I, too, am terrified by the thought of piracy. I can't stand seeing my books, which are the primary source of my income, posted on all these piracy Web sites, available for anyone to download free.Now, it's worth noting that it really was just last year that Pogue insisted that publishing digital versions of his books was a terrible idea, because he had tried it twice and they were pirated all over the web. So it's really nice to see that he's actually come to his senses and realized that piracy does not automatically mean lost sales, and he was willing to run an experiment and actually look at the empirical data.
When I wrote about my concerns a year ago, my readers took me to task. "For all you know," went their counterargument, "the illegal copies are just advertising for you; people will download them, try them out, then go by the physical book. Either that, or they're being downloaded by people who would not have bought your book anyway. Why don't you try a controlled experiment and see?"
Well, it sounded like it could be a very costly experiment. But I agreed. My publisher, O'Reilly, decided to try an experiment, offering one of my Windows books for sale as an unprotected PDF file.
After a year, we could compare the results with the previous year's sales.
The results? It was true. The thing was pirated to the skies. It's all over the Web now, ridiculously easy to download without paying.
The crazy thing was, sales of the book did not fall. In fact, sales rose slightly during that year.
He's still not totally convinced however -- as he notes that the reason his experiment worked was because it drove sales of the physical (paper) book. But he's worried that when more people have ebook readers, then things might change. Of course, at the time of that last column, we used it to point out that the mistake was in thinking that "give it away and pray" is a business model. It's not. Instead, you have to give people a reason to buy, and "hey, because I want you to" isn't a particularly good one. Instead, the focus should be on adding real value. Again, this is a situation where O'Reilly is pretty good. We were just discussing how one of the "reasons to buy" it offers is the ability to buy into "living books" that keep updating, so your copy isn't out of date. In that case, what they're really selling isn't the content, so much as the convenience and the knowledge that the information will always be the latest, without requiring any additional work or checking. There are lots of ways to compete with piracy that don't involve locking the content down in a customer-unfriendly way.
Filed Under: david pogue, drm, ebooks, sales
Sony Ebook Boss: DRM Needs To Stay And Ebooks Should Cost More Than $10
from the good-luck-there dept
PaidContent has the details on an interview with Steve Haber, the boss of Sony's ebook reader business, where he trashed the $10 ebook and praised DRM. And now you all know why no one buys Sony ebook readers. Basically, the product's boss has decided to take an anti-consumer stance. Why would anyone want to shell out hundreds of dollars on a product when you know the company that makes it wants to screw you over?On the price of ebooks -- a topic of widespread debate -- he insists that $10 can't possibly work:
"The $9.99 price point is not a money-maker. Certain bestsellers are sold at that price for retail, competitive reasons. But you need to have a range. You could go from $10 to $20 even to $100 for an e-book. There's no sweet spot and it's certainly not $9.99."Well, first, let's be clear. The only reason that $9.99 isn't a money-maker is because publishers are still charging more at wholesale for the ebooks, still pretending that the lack of printing, materials and shipping shouldn't result in a lower price. Basically, the publishers are in denial, and Sony shouldn't be supporting them.
How about DRM? Remember, this is Sony, we're talking about, which has a history of abusing DRM against consumers. It's also the same Sony who keeps having its top execs claim that DRM holds up innovation and that open solutions win in competitive markets. And then they release their next DRM'ed/closed offering. So, how does Haber explain his love of DRM?
"You need an orderly process to sell books and DRM makes that possible, mainly because it allows content creators and distributors to make money from that content."Huh?!? What does DRM have to do with making money from content? Absolutely nothing. iTunes sells a lot of music -- and it's all DRM free (finally). You don't need DRM to make money from content. You don't need DRM to have an "orderly process" to sell things. You only need DRM to limit what consumers can do, limiting the value of the content, making it less valuable to pay for.
It seems that the only thing keeping Sony in this business is the fact that the competition is basically just as bad on these issues, but one of these days someone's going to figure this out -- but it doesn't sound like it will be Sony.
Filed Under: books, drm, ebooks, pricing, steve haber
Companies: sony
Is An Ebook 'In Book Form'? Question Means Everything For Authors Trying To Get New Ebook Publishers
from the not-so-easy dept
We've been discussing some of the problems book publishers have had in coming to terms with the new age of ebooks -- such as by trying to delay the release of ebooks with a "windowing" system. However, there's another issue that's coming up as quite important for back catalog authors. Many of them are looking to sign their own ebook deals with other publishers than those who published their physical books, and they note that the old contracts make no mention of electronic or ebook rights -- mainly because such things didn't exist at the time. But the publishers are pushing back and telling authors who seek to sign separate ebook publishing deals that those deals violate their existing agreements while also seeking to amend older agreements to add in ebook rights and royalties.Unfortunately for the publishers, they may not have much of a legal leg to stand on. As the article notes, there have already been lawsuits on this topic, and Random House repeatedly lost in its attempt to sue ebook publisher Rosetta Books a while ago. The court didn't find Random House's argument that the phrase "in book form" in its contracts covered ebooks as well. While that case was eventually settled, that only happened after Random House came out on the losing side in the earlier battles. Random House is among the publishers still claiming that "in book form" means ebooks as well, but it must be relying on the likelihood that some authors won't bother to look up those earlier rulings (or hire lawyers who are aware of them).
Filed Under: books, ebooks, publishing, rights
