Comcast Lost $914 Million On Its New Streaming Service Last Year
from the new-to-this-whole-competition-thing dept
Despite bottomless pockets and all but owning state and federal regulators for the last four years, telecom continues to stumble with adaptation in the streaming video era. Verizon's attempt to pivot from curmudgeonly old phone company to sexy new media brand fell flat on its face. AT&T's plan to spend $200 billion on the Time Warner and DirecTV mergers to dominate the television space has resulted in them losing 8 million pay TV subscribers in just the last four years. In short, pampered telecom monopolies aren't finding that getting ahead in more competitive markets to be particularly easy.
Comcast too isn't having a great time of it, despite dumping the company's resources into its new Peacock streaming platform. A new filing this week indicates that Comcast lost $914 million on the venture just last year alone. Some of these losses were expected as Comcast shuffles resources around NBC Universal, pours money into new projects, and streamlines the company's overall structure, but it's worth noting that Comcast remains somewhat cagey about how many paying customers are actually signed up:
"Comcast said Peacock had 33 million signups in the U.S. at year-end but hasn’t provided metrics on how many of those are paying subscribers. The service, available in free and premium subscription tiers, launched for Comcast cable subscribers last April and went nationwide in July 2020."
Comcast, like other giants, had hoped to elbow in on streaming and advertising by locking its NBC properties (like "Friends") behind its gatekeeper paywall. Comcast also enjoys the fact that it effectively lobbied to lobotomize the FCC, leaving it free to do things like use unnecessary broadband caps as a competitive bludgeon against other streaming providers. But even that wasn't enough to seriously threaten giants like Disney, which (thanks in large part to its Pixar, Star Wars, and Marvel catalog) just crossed the 100 million paying subscriber mark.
While Comcast expects that Peacock might break even by 2025 or so, the relentless drumbeat of deep-pocketed competitors jumping into the space means that's certainly no guarantee.
Don't be too sad for Comcast, however. As always, the company's steadily growing broadband monopoly means that as it loses TV revenue (from folks cutting the cord on expensive, traditional television), it can simply jack up prices on broadband to recoup the losses. Right now, that's coming in the form of unnecessary, bullshit broadband usage caps, but when your subscribers literally can't flee because there are no other real options to flee to, the sky's the limit.
Filed Under: broadband, competition, peacock, streaming
Companies: comcast, nbc