Early Warning Signs: App Usage On Mobile Phones Still Not That Impressive
from the don't-get-swept-up dept
Like many people, I recently got an Android-powered smartphone, and had plenty of fun seeking out various apps to make the phone "better." It can be pretty cool at times, but even I've realized that I use a very small percentage of the apps I got, and I rarely go looking for new apps these days. Nearly two years ago, we discussed a study highlighting how many iPhone apps were installed, but went unused, and wondered if that might be an early warning sign that apps aren't quite as popular as people think they are. Of course, these days, app hype has reached ridiculous levels, with many companies literally betting their business models on the success of apps. There definitely is value in apps, but I do worry that the focus on apps is leading people to overestimate their importance.Some new evidence echoes that study from a couple years ago, and again suggests that those who are now obsessed with apps may wish to be at least a bit cautious about the opportunity. Nate was the first of a few to point us to the latest Pew study, which also shows an awful lot of people with smartphones that have apps, just don't use them. Of course, some of it may be semantics. The study notes that there may be confusion over whether or not pre-installed functionality is an app or not. Still, it should remain at least a cautious warning sign that app downloads does not mean app usage...
Filed Under: apps, smartphones, usage