Indecipherable shyter for incompetent shysters. They have to had their incompetence or criminality behind jargon that makes marketing buzzword bingo look like Shakespeare.
Roca must be run by a masochist. None of the lawsuits or threats had any real legal merit and were only done to harass. But they should of picked a target with very shallow pockets and no knowledge of the law.
The are a few ads I think most will tolerate and occasionally pay attention to. Static ads that a reasonably generic that relate to the website. IP based ads for local companies. And emails from vendors you have dealt with and are likely to buy from. Of the 3, the emails are probably the most effective - there is an existing relationship and interest in some of the products.
Ads are a guest on my system. Websites I chose to visit are guests on my system (I enjoy Techdirt so I come often). Software is a guest on my system.
Note, if I do not perceive a value, I will either block ads, not visit the site, or never install (or remove) the software. These are my rules. To the IAB you must abide by my rules, it is my ISP account and my equipment you are using.
"Guess what buddy, if your ads aren't working it's 'cause you're doing it wrong." - Very true, the whole point of advertising is customer awareness of one's products.
Advertising, per se, is not evil, its just a method for sellers to reach customers. The key is not to needlessly antagonize the customer. Ad-blocker usage should be a clue the customer is irritated at the many of the advertisers' antics.
The trolls seem to count on the average judge being technically illiterate if not incompetent. However, that is a very risky strategy if they run into either a judge, defendant, or opposing attorney who actually is technically literate and competent.
Assuming the countdown starts on 1 Jan, then about 1 May you will not be allowed to fly. Somehow, I have a feeling a couple lawsuits and the tanking of the US economy might get someone in DC to stop playing golf for about 5 minutes.
Being blindsided and having a murky crystal ball are two different animals. The first means a refusal to pay attention to emerging trends and their effects on your business model. The second implies a level of competence in the leadership that they realize they will need to adapt and are trying to adapt. In the second, there is a good chance the crystal ball was a little too murky. MLB is correct in that they will need to partially cannibalize their current revenue streams with newer ones.
Of the major sports, I suspect MLB is probably the best positioned. They are not as dependent on a big national contracts and their games broadcasting has always had a strong local component. The NBA and NHL are probably in decent shape because their broadcasting tended to follow MLB's model. The NFL could be in the worst shape because they tended to centralize the broadcasting into a national package.
Also, the NFL has another vulnerability which is its season has very few regular season games compared to other sports. The revenue per game must be very high compared to the other sports. If the rights per season are 16,000,000 the per game for the NFL is 1,000,000 will for the NHL and NBA it is $200,000 and for MLB it is $100,000 (round numbers).
Actually it is called having an IQ higher than a brick. A comment by a poster on a blog that many will not even remember even if they remember the original post is not worth the effort.
Cording cutting is due to a couple things: younger people not interested in cable and their elders not interested in what is on cable coupled with its lack of value.
If the perceived value of cable is more than most are willing to pay for it they will cut the cord. As the numbers drop, carriage fees and advertising revenue will drop. When the contracts come for carriage the cable operators will demand varying discounts to keep channels. The cable operators probably will try to shift to a mixed broadcast/streaming model.
On of the best sports announcers I ever heard was the late Skip Caray. He was known at times not to say anything other than a minimal amount to set the stage for the viewer. He was also known to irreverent, especially when the Atlanta Braves were bad. I always got the sense Skip was sports fan who lucked into announcing, taking sports seriously but not himself.
Semi cord cutter here, most of what I do is online. The real boss still likes watching a few channels. If she decides to ditch cable, the cord will be cut.
And in a news article/post the original article with the mugshot is updated accordingly again. Some of the worst offenders are the media not the sleaze sites.
On the post: Stupid Patent Of The Month: Sharing Your Hard Copy Documents, But On A Social Network
Patent speak
On the post: Pissed Consumer Gets To Go After Roca Labs For Its Bogus DMCA Takedowns
What happened?
On the post: If You Use An Adblocker You Hate Free Speech, Says Internet Ads Guy
Re: Randall Rothenberg
On the post: If You Use An Adblocker You Hate Free Speech, Says Internet Ads Guy
Re:
Otherwise no dice.
On the post: If You Use An Adblocker You Hate Free Speech, Says Internet Ads Guy
Re: this is like the swinging fist analogy
Note, if I do not perceive a value, I will either block ads, not visit the site, or never install (or remove) the software. These are my rules. To the IAB you must abide by my rules, it is my ISP account and my equipment you are using.
On the post: If You Use An Adblocker You Hate Free Speech, Says Internet Ads Guy
Re:
Advertising, per se, is not evil, its just a method for sellers to reach customers. The key is not to needlessly antagonize the customer. Ad-blocker usage should be a clue the customer is irritated at the many of the advertisers' antics.
On the post: Copyright Troll Malibu Media's 'Expert' Witness Appears To Be Totally And Completely Clueless
Not Surprised
On the post: Who Needs A No-Fly List When You Can Just Ground 91 Million Citizens?
Re: 120 day notice
On the post: Who Needs A No-Fly List When You Can Just Ground 91 Million Citizens?
Re:
On the post: Judge's Opinion On Kim Dotcom Shows An Unfortunate Willingness To Ignore Context
Re: Re: Re:
On the post: No, WSJ, Baseball Revenues Don't HAVE To Come Down Due To Cord-Cutting
Re: Re:
Of the major sports, I suspect MLB is probably the best positioned. They are not as dependent on a big national contracts and their games broadcasting has always had a strong local component. The NBA and NHL are probably in decent shape because their broadcasting tended to follow MLB's model. The NFL could be in the worst shape because they tended to centralize the broadcasting into a national package.
Also, the NFL has another vulnerability which is its season has very few regular season games compared to other sports. The revenue per game must be very high compared to the other sports. If the rights per season are 16,000,000 the per game for the NFL is 1,000,000 will for the NHL and NBA it is $200,000 and for MLB it is $100,000 (round numbers).
On the post: It Must Be Christmas Time, Because Target Is Losing People's Personal Information Again
Targeting Target Shoppers
On the post: Techdirt Reading List: Economics Rules: The Rights And Wrongs Of The Dismal Science
It is very dismal
On the post: Florida Bar Laughs Off Nonsensical 'Bar Complaint' By Reputation Management Bro Patrick Zarrelli
Full Deck
On the post: Our Response To The Latest Ridiculous Legal Threat Against Us: Milorad Trkulja Can Go Pound Sand
Re:
On the post: Our Response To The Latest Ridiculous Legal Threat Against Us: Milorad Trkulja Can Go Pound Sand
Re: Re:
On the post: ESPN Ignored Cord Cutting Threat, Paid For It With Huge Viewership Losses
Re: You're ignoring a few numbers, Karl.
If the perceived value of cable is more than most are willing to pay for it they will cut the cord. As the numbers drop, carriage fees and advertising revenue will drop. When the contracts come for carriage the cable operators will demand varying discounts to keep channels. The cable operators probably will try to shift to a mixed broadcast/streaming model.
On the post: ESPN Ignored Cord Cutting Threat, Paid For It With Huge Viewership Losses
Re: Re:
On the post: ESPN Ignored Cord Cutting Threat, Paid For It With Huge Viewership Losses
Re:
On the post: Sixth Circuit Appeals Court Prepares To Consider The Privacy Implications Of Mugshots
Re:
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