Because the professor patented this, he will be asking for licensing fees from universities. When said universities do not pay up, they will abandon the idea and the guy will become a laughingstock.
All the nteworks have to do is not make a big scene over it. Then, advertisers won't know and will still buy ad space at the same prices. The networks can now have even more ads without consumers complaining as well. A win-win for everyone except the consumers.
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