That mindset is the reason why it's so hard for companies to see the clear precedent out there - not just with the PC but with the open VHS format vs. the closed Betamax, etc., as well as developers for certain types of software.
I have a pretty modern computer and when I have problems reading stuff on a non-ad-blocked website- it is always the poorly designed/implemented ads that are screwing it up.
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Why is there a PC on your desktop?
Why I used ad-blockers