It appears that Atlas Shrugged Part I's theatrical run is winding down after six weeks, earning $4,627,375 through May 19th. Starting on 299 screens and maxing out on 465 screens, it's now down to 91.
There was plenty of good audience word of mouth for the movie and I don't think I've seen a better Internet marketing plan for an indie film, but the "A" from "P&A" was never provided. No paid advertising whatsoever as far as I can tell.
I think this was either a mistake or the distribution was underfunded, because if TV and radio ads had been rolled out in time for the second weekend when it was expanding theaters, I think it could have done a lot better despite critics' hostility.
A quick roll out of the DVD/Blu-Ray with some decent advertising might give it enough legs to make it worth while to do the next two parts. A success on Part II could turn the trilogy around profitwise.
Techdirt has not posted any stories submitted by J. Neil Schulman.
Atlas Shrugged Part 1's Theatrical Run
There was plenty of good audience word of mouth for the movie and I don't think I've seen a better Internet marketing plan for an indie film, but the "A" from "P&A" was never provided. No paid advertising whatsoever as far as I can tell.
I think this was either a mistake or the distribution was underfunded, because if TV and radio ads had been rolled out in time for the second weekend when it was expanding theaters, I think it could have done a lot better despite critics' hostility.
A quick roll out of the DVD/Blu-Ray with some decent advertising might give it enough legs to make it worth while to do the next two parts. A success on Part II could turn the trilogy around profitwise.
Techdirt has not posted any stories submitted by J. Neil Schulman.
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