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markcoker

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  • Oct 9th, 2009 @ 10:15am

    Incremental costs

    The incremental cost for a publisher to create an ebook is practically nil, especially if they incorporate a sensible workflow into their production process, and, as Clint notes above, adopt an open industry format such as EPUB.

    If publishers abandon DRM, it will further reduces the incremental book production expense to publishers, because the DRM providers are often paid for their digital chastity belts.

    I blogged about the Ebook pricing issue earlier this week, where I argued it's time for publishers to offer a $4.00 book format for select books, and that format is the ebook: Huffington Post: Why We Need $4.00 Books

    I should also note there are many free tools to automate ebook conversion, including our own Meatgrinder at Smashwords. At MobileRead, they have an impressive list of free conversion options at http://wiki.mobileread.com/wiki/E-book_conversion

    Mark Coker
    Founder
    Smashwords

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