Maybe the article didn't make this clear enough: Google didn't run an open contest with the grand prize of the winners getting recognition and free exposure, they contacted professional artists who are already well known in the trade and who need to get paid for their time. These aren't kids just out of art school and still living with their parents, they're working people whose major source of work - the print media - is struggling for survival and cutting back on expenses any way they can. Google is a multi billion dollar corporation that doesn't (as far as I know) ask their employees to work for free.
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