This really isn't anything new- just modernized for the Internet etc. When I was younger I worked 3 miles south of the Canadian border, so all of our radio listening was stations out of Quebec. We learned that the stations had a quota on how much American music they could play and had to do something like a 2:1 ratio or something (Canadian: American music). Might have been hearsay, but seemed accurate per what we were hearing on the radio. If true, could never understand why- people's wants and tastes should shape what is offered. If they want only Canadian music, programming etc, then there shouldn't be a need for quotas. Why so afraid to let nature take its course???
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