Innovation isn't a goal in itself, it is a tactic; a means to an end.
In football / soccer, you don't win games on the amount of passes you made down the wings (a tactic), you win games based on the number of goals you scored (a simplistic reading but I'm sure you get my drift). The thing that should be measured is the effect of the innovation on your goals - did our sales increase? What's our market share now?
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Why bother measuring innovation?
In football / soccer, you don't win games on the amount of passes you made down the wings (a tactic), you win games based on the number of goals you scored (a simplistic reading but I'm sure you get my drift). The thing that should be measured is the effect of the innovation on your goals - did our sales increase? What's our market share now?
Techdirt has not posted any stories submitted by Simon.
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