Revolution In The Aisles
from the how-to-sell-at-a-big-electronics-store dept
An interesting article looking at the problems facing many of the big electronics retailers. Most have very poorly trained staff, who simply push the highest margin items, rather than really help the customers. At the same time customers are looking for places to go to get real information about the products available - and these electronics retailers are missing a huge opportunity (and annoyng customers) by not having a trained staff to deal with these issues. My own experiences have shown that electronics store employees often give wrong information to customers. My strategy when I go into those stores is to do my research ahead of time or bring along someone who knows more about whatever I need to buy than I do. Then, I avoid all the sales people, get what I want, and get out of there. Update: With the Red Herring's redesign, this article seems to have gone away completely.
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Its all about money
I *do* however, blame ANY salesperson that is overly aggressive and argues with me about MY decision to buy a product by trying to sell me another or whatever latest fad warranty/deal they have...its MY money, my decision...If this happens, they get one warning...then rude comments and NOT my cash.
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Re: Its all about money
Uhh, how exactly is this a problem for the retailers ? Sounds like a great way to make a ton of money!
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Re: Its all about money
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Problem is Endemic to Mass Market Electronics
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Big Box Retailers
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Bentonville, AK
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clerks vs. salespeople- there is a difference!!
I sold hifi and had my brains sucked out many times...had one customer work me to buy the whole system, then he went to the big box store and bought it. Price difference $20.00!!!!!!!! When he called me looking for help in setting the system up, I politely told him to call the clerk he bought it from or I would help him at $20.00 an hour with a $50.00 minimum. He ended up returning the system, and came down and bought it from me. I got the system up and running at his house in 30 minutes. Only time I heard from him again was when he wanted to buy more items.
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Re: Its all about money
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