Content Is King, Again
from the Not-There-Yet dept
Cable companies have been great at selling more than just pipe, they sell packages of content. ISPs would love to have the same business model. Selling vanilla internet access is pretty dull and low margin. ISPs already have the billing relationship that is neccessary. But there just isn't any service or content out there worth subscribing to. I get HBO because I've become addicted to "Curb Your Enthusiasm" and "Six Feet Under". There is just no web equivalent for ISPs. Digital music might be a killer subscription service, if the music industry would let it.
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