Getting People To Pay For Investigative Reporting Directly
from the well,-there's-one-idea dept
When old school journalists complain about the supposed "threats" from companies like Craigslist and Google or things like blogging, one of the common refrains is: "but who will pay for investigative reporting." The idea is that these other services can replace the basic news facts, but it's tough to see how true investigative reporting will get funded. Yet, as with all markets in a state of flux, we've seen that if there's a real demand, new business models will come along to handle it -- and that seems to be exactly what is happening in the investigative reporting realm. The NY Times points out a few different experiments in other forms of funding investigative reporting, with the bulk of the story talking about getting interested parties to pay up front for an investigation. In other words, if there is a concerned group of folks worried about, say, dangerous chemicals leaking into the drinking water, it could put that story up, and if enough people contribute to the investigation, a reporter can get paid and do the investigation.While there are some concerns that this would lead to biased journalism, there's nothing saying that the journalist's results have to support the initial worry. In fact, I would imagine that in cases where folks are worried about things like chemicals in the drinking water, they'd be much more relieved to find out that it's really nothing. Either way, this model fits exactly with the business models we've discussed in the past: getting people to pay for the creation of content. The creation of new content is a scarce good, and there may be some group of people for whom its worth paying for. In this case, the example fits the business model we describe for content after it's created as well, since the organization doing these investigative reports will then offer them to newspapers for free (so long as they don't want an exclusive right -- which would not be free). That's exactly how it should be: it costs money for the initial creation, but then the content is freed, where it adds much more value (and attracts more people to fund later stories). Who knows if this particular effort will work (execution is everything, after all), but the model is sound, and shows that despite gloomy whining from old school reporters, the new business models will show up.
Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.
While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.
–The Techdirt Team
Filed Under: business models, crowdfunding, economics, investigative reporting, journalism
Reader Comments
Subscribe: RSS
View by: Time | Thread
Yeah...
[ link to this | view in chronology ]
Re: Yeah...
Take our recently succesful SF election fact-checking campaign: wiki.spot.us/election
74 different people donated an average of $33 each. That means the reporter is not beholden to any one of them.
[ link to this | view in chronology ]
[ link to this | view in chronology ]
Re:
Lou Dobbs and Bill O' are not influenced in some (convoluted) way, and thus their reporting is biased?
[ link to this | view in chronology ]
Re:
They would need to find 100 or so people willing to put down $25 each.
Not to mention: No journalist is going to put their professional reputation on the line for that kind of story. Remember - they want to do articles in the future too.
[ link to this | view in chronology ]
Biased Journalism?
Your example says they would be relieved to find out that the water isn't contaminated. How can you be sure? What if they "want" it to be contaminated. Since they paid for the story can they keep it from running if it doesn't say what they want it to say? Can they make it say what they want to say?
It seems that you have one tool in your toolbox; a hammer and everything looks like a nail.
[ link to this | view in chronology ]
Re: Biased Journalism?
Plenty of people. What is your point?
At least if they got paid for it you would know for sure where there bias lies; with those who are cutting the check.
Again, what is your point? Considering that this is paid for by lots of people, rather than just a single person, it's harder to see much bias.
This has to be the worst article I have seen here yet.
Thanks. We always strive for the best.
Actually, I'm somewhat confused: is the concept the worst concept you've heard of, is our post about it the worst? Please clarify.
Your example says they would be relieved to find out that the water isn't contaminated. How can you be sure?
We can't be sure, but it seems like a reasonable assumption.
What if they "want" it to be contaminated. Since they paid for the story can they keep it from running if it doesn't say what they want it to say? Can they make it say what they want to say?
Well, if you had read the details, you would know that the answer is no, they cannot keep the story from running. They simply fund the investigation.
[ link to this | view in chronology ]
Re: Re: Biased Journalism?
[ link to this | view in chronology ]
Re: Re: Re: Biased Journalism?
Then there is the idea of an "investigative journalism co-op", where the funders pay into having a story put together but the co-op maintains control of publishing. In such a system, the are at least two incentive mechanisms that could be leveraged: (a) funders pay to get first access to the story [drafts, incremental investigation notes, etc...] and/or (b) funders get a percentage of the profits from the publishing of the story.
[ link to this | view in chronology ]
Re: Re: Re: Re: Biased Journalism?
re: Publishing - the content is commissioned by the public - so it is owned by the public. Any news organization can republish the content.
The only exception to this is if a news organization gives a substantial amount of money towards the investigation - in which case they will get temporary exclusive rights to the content.
If you want to talk about it more - don't hesitate to contact me at David at spot dot us
[ link to this | view in chronology ]
This is a terrible idea
Whats just as troubling is not 'hard-hitting' reporting, but just 'reporting' everyday events.
Most blogs are just opinion - there is nothing wrong with opinion its great - but blogs are not going to replace the dude who has the schlep his way down to every town meeting because its his job.
And so it goes that the only news that is going to be reported in the future is, indeed, sensational news like contaminated water and britney spears, while everyday stuff we should have a record of and have minority interest will just dissolve.
Why? because content has to sell itself now. No one 'subscribes' to it anymore.
[ link to this | view in chronology ]
Reporters of fortune?
Also I don't think all investigative reporting necessarily covers issues in which people place a vested financial concern- at least not in a way for which you could find investors. The idea of a salaried reporter is that they have the luxury of covering both high-stakes stories and rooting around for the info that noone knows is a smoking gun until it's hot in their hands. This may go by the wayside but I'm not sure a purely mercenary model (or purely partisan one) could effectively replace it.
[ link to this | view in chronology ]
Re: Reporters of fortune?
No, the point was that it was a separate company that is handling the "fundraising" part, and then once a project is funded, a journalist can take it.
This may go by the wayside but I'm not sure a purely mercenary model (or purely partisan one) could effectively replace it.
No one said this model would replace ALL investigative journalism. Just that other models ARE replacing the old way.
[ link to this | view in chronology ]
Reputation?
Also, with the Murdoch media giant firmly in place in the US, I think it's pretty fair to say that the media is biased to the people who pay them right now. Adding some private payees is not going to change that fact one iota, except where a journalist has shown themself to be unbiased, their reputation would make them worth more in the eyes of the public.
Journalists with good reputations would become more popular, which would in turn make them more apt to stay unbiased in order to keep thier credibility, which would in turn make people more apt to hire the them if they actually wanted the truth, allowing the readers to vet the story in a way that we can't with traditional media.
I can see the bad points, but I can see the good points, too.
Sorry for saying 'apt' so much... It just seems like the right word, lol.
[ link to this | view in chronology ]
Traditional model has its bias as well
Whether this new model will find success is still to be determined, but I don't see that it is inherently more biased than the traditional model; the potential bias merely comes from a different source.
[ link to this | view in chronology ]
Re: Reputation?
I don't claim that spot.us will be the end all savior of reporting. I think we will explore and find out a lot.
I know this much: I'm very passionate about figuring out how we can continue to ensure that in-depth investigative reporting continues.
Right now - this is my best attempt at figuring this problem out.
[ link to this | view in chronology ]
Two words: Max Headroom
MaMaMaMaMaMax Headdddddroooooom, Max Headroom.
If you do not know you should.
[ link to this | view in chronology ]
[ link to this | view in chronology ]
Huh . . . ?
NO ONE DOES IT NOW (outside Frontline and PBS)? Part of the reason "old media" is being so quickly and easily replaced, is they just dont do a very good job. Especially in regards to deeper more complex issues. To fear we may lose "investigative journalism" is to fear the dinosaurs may become extinct.
[ link to this | view in chronology ]
Re: Huh . . . ?
[ link to this | view in chronology ]
are you joking?
You are being rather ridiculous.
[ link to this | view in chronology ]
Re: are you joking?
Not quite. Unlike those reports, none of this can be funded by a single entity (it takes at least five separate entities). And, if the system is smart, it should keep the funders entirely secret from the reporters.
[ link to this | view in chronology ]
Call me crazy...
Yes, some folks might be relieved that the water is ok. But more may want to be able to sue their water supplier. Only practical application over time will tell, and by then it might be too late.
And how much longer then, until the front page starts to be for sale as well? I know the story doesn't say anything about placement, but if journalism heads down this road, eventually the real estate is going to start fetching a price as well. And then we can all sit back and enjoy the front page wars between opposing groups like the intellignet design and the FSM folks. Forget news! We've already headed down the road of provocative entertainment and gossip rather than thought provoking dissemination of information. Need we go any further?
If they're that desperate for funding, tell 'em to add a donate button, even giving them a choice as to whom to donate the money to anonymously: the sports section, a particular journalist, etc. That'd still be better in my mind.
Otherwise this whole third party process just sounds like some people sitting in a room thinking "How can we make money doing something that really doesn't need to be done because it will cause more problems than it will solve?"
[ link to this | view in chronology ]