Net-Driven Sales To Surge
from the whether-online-or-offline dept
Again, this shouldn't be a huge surprise to most people, but new studies have found that even when people buy goods offline, they do their research online. This suggests that there's a real benefit to blending online and offline commerce efforts (if possible). The problem, of course, is that it's not always easy to track the path of someone who does research online and then buys offline. The studies also show that price is still the leading reason why people search out alternatives online - though, convenience and trust of the retailer do matter. Either way, though, I wonder if offline sales, driven by online research, should count as internet sales? Since companies are working so hard to justify their online efforts, they may not be getting enough credit for their websites being information sources that lead to offline sales.
Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.
While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.
–The Techdirt Team
Reader Comments
Subscribe: RSS
View by: Time | Thread
Discount?
The tricky part is coming up with something that makes it worth the time of the consumer without it costing the store too much, i.e, a 20% off the TV coupon is probably out of the question.
[ link to this | view in chronology ]
Have you ever used one? Re: Discount?
If the rebate was sent to the store - and you just gave them your name, or something - now that I would do. But from a pride perspective, I'm not freakin' pulling out a printed piece of paper from my computer and looking like a cheap nerd in everyone.
[ link to this | view in chronology ]
Already happened
I used ebates.com and a first-time buyer discount, found at one of the "coupon codes" sites to get a $600 compound miter saw for $405, including shipping.
[ link to this | view in chronology ]