T-Mobile Marketing To Feature Barenaked Ladies

T-Mobile is promoting its brand through rock spectacles, with the next concert occurring October 16 on Alcatraz Island featuring the Toronto-bred band The Barenaked Ladies. This is visible evidence of T-Mobile's ongoing effort to build brand affinity among 20-30somethings. I'm a big BNL fan based in Silicon Valley, but in a personal ironic tragedy I'll be speaking at a conference in Toronto that day. T-Mobile is not expected to suffer the backlash that Palm Inc. suffered when they used real barenaked ladies to advertise their product.