Someone Buy 8x8 A Dictionary And Highlight Unlimited

from the false-advertising... dept

It appears that the folks at 8x8 Inc., who offer the Packet8 VoIP service, have taken a page out of Comcast's playbook. While they claim to offer "unlimited" service, it turns out that it really is quite limited, and if you exceed their arbitrary limits, they start charging you a lot more. Obviously, there are costs involved for these companies, and no one is saying they need to lose money on these offerings. However, they also shouldn't be advertising them as unlimited -- as that's clearly false advertising.
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  • identicon
    TJ, 21 Mar 2005 @ 5:11pm

    FTC

    Could the Federal Trade Commission establish a definition for 'unlimited' in service advertising like the FDA did with "low fat" and such in food advertising? If they can and do, the definition might be pretty simple, as in, "without limits".

    The marketers are spoiling another word. Anyone with sense should know 'free' and even 'absolutely free' are crap almost without exception. The same is becoming true of unlimited, after which it will have lost much of its value, which will bring on 'absolutely unlimited' I suppose.

    link to this | view in chronology ]

    • identicon
      Anonymous Coward, 22 Mar 2005 @ 9:53am

      Re: FTC

      TJ,

      " Newspeak " is flat out wrong.
      ( 1984 - Big Brother )

      Unlimited means no restraints.
      If the company wants to put caps on their service that is fine, but advertising the service as "unlimited" when it is in fact not is false advertising.
      Government regulation of language isn't the answer. A good dictionary is.

      link to this | view in chronology ]

      • identicon
        Your favorite school marm, 22 Mar 2005 @ 9:57am

        Definition

        un·lim·it·ed ( P ) Pronunciation Key (n-lm-td)
        adj.
        Having no restrictions or controls: an unlimited travel ticket.
        Having or seeming to have no boundaries; infinite: an unlimited horizon.
        Without qualification or exception; absolute: unlimited self-confidence.

        link to this | view in chronology ]

  • identicon
    Anonymous Hero, 22 Mar 2005 @ 10:26am

    As they say...

    It's not lying, it's marketing!

    link to this | view in chronology ]


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