Ok, Ok, We Get It: People Will Give Away Their Identity For Next To Nothing
from the another-one? dept
In the past, we've linked to a variety of studies showing that when offered some cheap trinket or nothing at all, people are often more than willing to give up their private info that can be used for identity theft. It seems the group doing this particular study likes to do it every single year, but with a different "prize." Not quite sure what it proves other than, yes, people are still giving away their info. Two years ago, it was a cheap ballpoint pen. Last year, they found that some chocolate would do the trick. This year, the winning entry is apparently a chance to win some theater tickets. Of course, they're all wasting their money. Another study last year found that you don't need to offer anything. You just ask people for their info and they'll give it to you.
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I think the prize is not the issue here...
The social engineering and the means of cleverly disguising the real questions is the problem.
I believe even a lot of security conscious people might have given away at least some sensitive information before realising what was really going on.
[ link to this | view in chronology ]
Re: I think the prize is not the issue here...
[ link to this | view in chronology ]