Is Anyone Not Launching Their Own Ad Network?
from the ads-everywhere dept
As Google solidifies their position as an ad network rather than just a search engine, and others are looking to start up the own focused ad networks, it looks like some recognizable names are jumping on the bandwagon as well. ABC has apparently realized that, rather than working with an ad network, they can build their own ad network for all of their affiliate sites, with a focus on local advertising. Basically, the idea is to make it as simple as possible for a local business to go and buy advertising across specific ABC affiliates. While it's not entirely clear how "self-service" this actually is, that's going to be the most important part. One of the often overlooked aspects of what made Google's ad network so successful was the fact that it was all self-service. It was incredibly easy to buy an ad -- unlike the more traditional ad networks that made it something of a hassle.Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.
While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.
–The Techdirt Team
Reader Comments
Subscribe: RSS
View by: Time | Thread
PPC Ad Revenue Will Eventually Go Down
Media websites )e.g. News) also get an awful lot of traffic, they should be able to get enough advertisers to pay their bills.
Eventually, ad networks like Google will have to reduce their revenue share to convince large media companies not to roll their own networks. And then their stock price will start coming down, down, down (they all do, eventually)!
That's why Google's aggressive roll out of new ad-supported services (like Gmail) is so essential. To remain competitive they need that core traffic that doesn't come from affiliates.
[ link to this | view in chronology ]
Yes.
[ link to this | view in chronology ]