eBags: Where Even The Free Stuff Costs $7
from the you've-won-a-lovely-parting-gift dept
As e-commerce matures, it seems like some online retailers are at pains to re-invent the process and innovate with unnecessary, bloated new features on their sites -- that are often poorly thought out and implemented -- or to make questionable business decisions to wrench another drop of revenues out of their customers. I found out the hard way yesterday that eBags, a site I've ordered from before and considered reputable, has resorted to some very shady (and incredibly obnoxious) tactics to boost its sales. I ordered a bag for an upcoming trip, and all was well until I got the order confirmation email and noticed some funny language at the end saying they appreciated my business, and were awarding it with a "complementary" subscription to some magazine about television: "The price of your subscription is included in your order. If you later decide that you do not want a subscription to Inside TV, we will send you a check for $7.00. To receive this refund, send a self addressed stamped envelope to... Make sure to include a copy of your credit card statement verifying your paid order." You have got to be kidding me -- padding the price for $7 for some stupid magazine subscription that I can get back by sending in a copy of my credit card statement? Why not just take $7 off the price of the bag, and let me order the magazine subscription if I want it? I guess I don't have to worry about ending up on some mailing list, either: "Your name will only be shared to fulfill the subscription and will never be sold or solicited to a third party outside of Inside TV or eBags" -- yeah, that makes me feel comfortable. Needless to say, I cancelled the order. I was under the impression that eBags was a reputable company, but this kind of bush-league e-commerce trick definitely makes me think otherwise. I thought this type of subscriber referral deal only happened with online porn, but apparently it applies to luggage as well. Instead of trying out all these gimmicks, why not stick with the original premise of e-commerce -- low prices and high convenience? That's a model people are pretty happy with.Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
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Thanks for the warning!
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No Subject Given
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It's all about the crossales
Is this concept new? Of course it's not. Brick'n Mortar stores have been cross selling for ages. How many times do you walk up to the checkout line and pass by the shelves with the cheap crap? Sure, it's slightly different than to sell you a TV with the Sub-Zero fridge you just paid for, but it's similar tactics. Make the customer buy more of your products, that is what it comes down to.
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BestBuy
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Re: It's all about the crossales
next month they wonder why their phone bill is "a little bit higher".
frikken idiots, surely they need something more than a phonecall?
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Re: It's all about the crossales
It's shady, very poor ethics and likely actionable.
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Power to the People
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sad...
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Re: sad...
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It's still creepy, but...
However, it's still Weasel territory. I'll take my dollars elsewhere.
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Re: It's still creepy, but...
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eBags "Magazines"
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Promotion Explanation
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Re: Promotion Explanation
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Re: Promotion Explanation
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Re: Promotion Explanation
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Lowering Prices
so are you going to lower your prices $7 per item accordingly?
Why would they? As the eBags rep made clear, you were (supposedly) never charged $7 for the subscription. The $7 is money they're giving for having accepted the promotional subscription. So you could buy a bag, get the magazine and then request the $7. Think of it like a $7 rebate if you don't want the magazine.
Saying "The price of your subscription is included in your order" certainly made it sound like you were being charged for the magazine, so I understand the concerns, but the eBags rep clarified that. This means there are only two weasely things that could be going on:
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Re: Lowering Prices
The process was shady, and judging by the comments here, doesn't look like it's won eBags a lot of fans. Whatever rhetoric they want to wrap it in, saying they'll pay somebody $7 (even if it isn't a "refund") if they cancel creates the perception that they're charging a buyer $7 for something they probably don't want, and at the very least, haven't been informed pre-purchase they're getting.
It's the same principle as a rebate, I'd imagine, only sort of in reverse -- generate enough referrals (for which presumably they're being paid) to the magazine so that paying the few people that actually jump through the myriad hoops to get their money back still allows for a profit.
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Single use CC numbers
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Re: Promotion Explanation
Sorry, this is NOT a free gift. And I bet my Attorney General would agree.
It's a $7 gift that eBags customers pay for unless they can figure out how to opt out. This is illegal in my state.
If you decide not to order, you can either forfeit the $7 to eBags (which probably sends $5 to the publisher and keeps @2, or go through a WHOLE BUNCH of rigamarole to get your own money back for being forced to buy something you never sought.
Which, hey, let's face it, is the reason why they do these promotions ... because they know you won't go to the trouble of sending in for the refund.
Sleazy.
Here's what eBags would have done if they were really interested in giving you a free gift: they would have said:
"The price of this magazine subscription is NOT INCLUDED in the price of your order. The only thing INCLUDED in the price of your order is THE eBAG YOU JUST BOUGHT. However, we're going to buy you a magazine subscription with NO STRINGS ATTACHED beause we value your business and we know you aren't a schmuck who falls for stupid emarketing tricks. Thanks for shopping eBags."
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Re: Promotion Explanation
I'll never trust them again. Ever.
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ugh
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Re: Promotion Explanation
Here is what the Rep said--
"This is a free gift with your purchase and not one that you ever pay a cent for."
Where are you pulling your quote from?
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Re: Lowering Prices
But did they ever ASK their customers if this is what they wanted? Did they do any pilot program or email a small portion of their customers to test the waters on this idea? Clearly, they did not. It's a common practice I've seen in my own company with the sales/marketing/client relationship folks: little forethought to what the customer truly wants. They put out fires, they come up with "great" ideas, and they just DO IT! Unfortunately that's not a great way to go about making changes to an established business.
Your customers come to your business and buy stuff because you're good at providing them with that "stuff", but when you decide to sell your existing customer's 'new' stuff, or 'different' stuff, or even just 'give them stuff for being good customers' you need to really evaluate whether your customers want or need that stuff. Obviously eBag's customers don't need or want free magazine subscriptions.
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Re: It's still creepy, but...
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Re: Promotion Explanation
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Re: It's still creepy, but...
So, I can opt out, but I don't get my money back unless I sent a stamp and wait six weeks? From an internet-based company? Am I really that stupid?
The only option I can see is that I can choose to get something for my seven dollars (a magazine), or nothing for my seven dollars(opting out). Either way, I'm out seven more dollars. Gee, I'm glad they give me the chance to choose getting nothing for my money. How nice of them, and how stupid of me not to choose it!
They don't lower the price by seven dollars if you opt out, so even if I'm 'smart enough' to opt out, my purchase subsidizes the subscriptions of others, as you subtly put it, "too stupid" to click.
Sure, I have an option for getting my seven dollars back, a method slightly less heinous that most "rebate" offers.
I don't trust eBags. Period. It's over. I won't go back. Deal with it, call me stupid, tell me how I don't know how to click, try to convince me how wonderful it is that they take my money and give me the option to get nothing for it, or whatever you want to do, but deal with it.
They won't get any of my money ever again.
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Re: It's still creepy, but...
It's not the subscription that's unwanted. It's the theft of seven dollars that's unwanted.
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No Subject Given
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Re: No Subject Given
They can, and should, discount at the time of purchase instead of going the silly rebate route. It's insulting.
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