So Viiv Means What Exactly?
from the yeah,-we'll-get-back-to-you-on-that dept
Intel has a history of doing very straightforward marketing of its chips -- which is what helped turned a boring microchip into a brand consumers knew about and even asked for. "Intel Inside" was a huge marketing coup for the company. Even with things like Centrino (where Intel tried to co-opt the WiFi brand into its own), many people understood that there was a wireless component to the chip. However, it seems that many people have no real clue what the point of the new Viiv label means -- and Intel isn't helping matters with its non-explanation. It's maybe got something to do with home entertainment. Or possibly copy protection. Or maybe both. But Microsoft is working on its own efforts in that space, as is Intel competitor AMD. It seems that Intel is just kind of hoping that if it puts enough hype behind the brand, people will buy into it anyway -- but it might help if people knew what "it" actually did for them.
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There is nothing that 90% of computer users do that couldn't be done on 10-year old computers. Faster hardware only gives people like Microsoft permission to write bigger and more bloated code.
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That's because VIIV is DRM
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Key componentsProcessor
Dual-core 64-bit processing power means smooth performance and complete control of your digital media.
Chipset
Advanced technology works in harmony with Intel drivers for vivid graphics, smooth video playback and support for up to 7.1 channel surround sound.
So, it looks like it is just a 64-bit chip that will live on an integrated mother. No big deal
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Will you need it in your new Dell?
Chances are, you won't have that option, but unless you are a tech guy, you don't care. Why don't you care? For the same reason that I don't give a rat's about my toaster. Does it work? Will it cook bagels? That's all I care about. To a professional cook however, certain other criteria arise and become important. To the mass consumer, a computer has become an appliance, nothing more. Will it play my games, music, pron, etc...
English language conversation:
"Sales dude, I need a new computer. What is this Viv sticker?"
"Well consumer dude, first, what do you need a new computer for?"
"Okay sales dude, I need to be able to play Doom 5"
and so on and so forth. The consumer doesn't care about thread count and parity, and all that other mumbo jumbo. Will it play Doom 5? Can I email grandma? We need Windows Vista because my kid says so....
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free-of-charge to Intel
So in this case, I applaud Intel at their new VIIV marketing strategy, as to save money by not wasting it - advertising a product that "the AVERAGE consumer may not care about". Heck, Im a technician, and before I get into new technology, I research it - why should Intel foolishly toss money away in advertisements, on a product that the only people who are going to know what it's used for, those people will spend their own time and resources to learn about the product -- free-of-charge to Intel.
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Re: free-of-charge to Intel
http://www.intel.com/products/viiv/description.htm#features
Key componentsProcessor
Dual-core 64-bit processing power means smooth performance and complete control of your digital media.
Chipset
Advanced technology works in harmony with Intel drivers for vivid graphics, smooth video playback and support for up to 7.1 channel surround sound.
So, it looks like it is just a 64-bit chip that will live on an integrated mother. No big deal
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Intel IS describing what it does. That was my original intent in the post. The last post was in response to someone's question "What does that mean, etc in plain english...?"
My response was trying to address that logic. Sorry if it was troll fodder. Didn't intend it.
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I have the so called 7.1HD surround also. woopdy freaking do. Any computer can get surround sound and my favorite is DVR like options. get a freakin graphics card with the input and your there.
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Just a core 2 mainboard, then.
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The meaning of Viiv
Well that's my understanding of it.
But you need to install a 32 bit operating system on your 64-bit capable machine. Viiv as of now only is supported on Windows XP media center edition and Vista Home Premium and Ultimate, 32-bit versions only.
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Now I get it! :)
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