ABC Leads The Ad-Supported Way
from the desperate-lost-grey-housewives dept
Last month, ABC said it planned to offer ad-supported versions of its shows on its web site, and it's now offering more details: a new version of ABC.com will launch April 30, featuring episodes of several popular shows that users can watch online. They'll be able to pause, fast-forward and rewind -- but won't be able to skip the three built-in ad breaks. They will, however, be able to choose if they want to see a normal video ad, or a more interactive one, like a game. Shows will be available the morning after they've aired, and eventually ABC will store archives of episodes so users can watch an entire season. This sounds like a pretty solid plan (despite some miggling faults), and ABC deserves some kudos for being the first to step into the breach. Of course, some stakeholders will get upset, like retailers concerned about the service undermining DVD sales. But those worries are unfounded. ABC is just grabbing the low-hanging fruit, essentially translating their broadcast content to the web. By adding additional services -- like the removal of ads on DVD versions, or formatting the content for portable devices -- there's still a market for paid content. What ABC is doing, and rightly so, is offering consumers the choice of how they want to receive content, and how it should be paid for, either by purchase, or by advertising.Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
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Sounds reasonable ....
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Re: Sounds reasonable ....
I wish people would go to an open format, but you know what they say: wish in one hand.....
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Re: Sounds reasonable ....
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THIS IS CRAP
Thank you.
With love,
Mr. T ^_^
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question
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Sounds irrational...
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o really?
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Grow up kiddies
Are the programs going to stay free? CNN money's coverage says a "two-month trial" of the program.
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Lead the Way
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Flash based video?
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Good Times, TV sucks
I'd say most likely they'll require WMP 10, and have the content DRM protected to force you into thier advertising. But.. Content is one thing, what about delivery and qualtiy? "DVD Quality" is more than bits. and how long with a straight download take for a 1 Gig Episode of a 30 minute show?...
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Good Times, TV sucks
I'd say most likely they'll require WMP 10, and have the content DRM protected to force you into thier advertising. But.. Content is one thing, what about delivery and qualtiy? "DVD Quality" is more than bits. and how long with a straight download take for a 1 Gig Episode of a 30 minute show?...
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I could be wrong, but nothing in that article indicates more than "on demand" programming, meaning you can watch it, rewind it, fast-forward it, but you can't "save" it.
Lee
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On demand content via the internet and targeted advertising should be the future all together. Shouldn't it?
This is also gonna reduce the pirated copies found on the net. ABC doesn't really care about selling DVDs if they're getting advertising revenue.
Besides, timeless shows will be bought on DVD anyway.
The question is, when are movies gonna be released with regulated advertisement content free and on demand over the internet. The possibilities for this sort of thing are endless.
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TV shows over the net
Siggy
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Applause for ABC
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