Next On CBS -- CSI: Breakfast Buffet

from the over-easy-scrambled-or-with-ads? dept

Mon, Jul 17th 2006 2:21pm — Carlo Longino

This idea really doesn't sound like it's all it's cracked up to be: CBS plans to advertise its fall lineup on egg shells. Using a process typically only used to etch expiration dates on eggs, the network will imprint its eye logo and egg-related taglines about three of its shows on 35 million eggs in September and October. The eggs will be sold by one grocery company on the East Coast, so it's hard to see the campaign having much of an impact beyond the media attention it's sure to generate. Perhaps a bigger question is how consumers will respond to their breakfast and baking being interrupted by advertising. Consumers often receive some benefit from being exposed to advertising, as CBS should know, since it's the network's business model. Does that mean the ad-laden eggs will be subsidized in price? Seems like this move could leave the broadcaster with (yeah, you guessed it) egg on its face.

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12 Comments

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Anonymous Coward, 17 Jul 2006 @ 2:46pm

Will CBS do a giveaway of a dozen eggs for everyone that buys old news clips?

How is that for a product tie-in?
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WirelessGuy, 17 Jul 2006 @ 2:55pm

Morning show
Will they also put a warning about the possible hazards of leaving eggs out for too long while reading them? Can see this for morning show ads, that makes some sense. Wi
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Tim Patterson, 17 Jul 2006 @ 3:09pm

Sauronic Eye Invades My Egg
Leggo my eggo!
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Ron, 17 Jul 2006 @ 3:16pm

Ad-ladden Eggs
It's simply a stupid idea!
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Mike C., 17 Jul 2006 @ 3:26pm

A flop just waiting to happen...
When we cook eggs in my house, we tend to crack them open and throw away the shells. While this is a novel idea, I also think it's a monumental waste of money on something that very few people will even look at, let alone pay attention to.
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Anonymous Coward, 17 Jul 2006 @ 3:27pm

how about a 1/3" hi def screen to run promos of 2 and a half men and CSI (all 3 of them)?
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everichon, 17 Jul 2006 @ 3:28pm

It just worked.
The eggs will be sold by one grocery company on the East Coast, so it's hard to see the campaign having much of an impact beyond the media attention it's sure to generate. ...as with this posting.
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Yooperbacker, 17 Jul 2006 @ 3:29pm

eggs could be just the start
First they do eggs and the next thing we might see is ads on toilet paper. (maybe I shouldn't give them any ideas)
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- Chandra, 17 Jul 2006 @ 4:16pm
  
  Re: eggs could be just the start
  LOL like Mel Brooks' movie Spaceballs :P
  
  CSI: The toilet paper...leave no evidence behind!
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  - Gabriel Tane (profile), 18 Jul 2006 @ 9:20am
    
    Re: Re: eggs could be just the start
    "LOL like Mel Brooks' movie Spaceballs :P
    
    CSI: The toilet paper...leave no evidence behind!"
    -Chandra
    
    YES! LMAO.
    
    Personally, I can't wait to wipe my a$$ with some company logos. Who here hasn't wanted to do that with, say, MS or Apple, or HP...
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dorpus, 17 Jul 2006 @ 3:33pm

Fun With Epidemiology
Now it will be a fun project for graduate students in health science fields to do a case control study linking CBS eggs to increased risks of food poisoning. Should one use a logistic regression model, or a Poisson regression model based on the number of ER admissions for patients squirting green CBS soup?
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Mikester, 17 Jul 2006 @ 11:00pm

Be Prepared
Be prepared for the coming revolution where advertising is inescapable. Every single product you touch with have some form of advertising.
No surface is sacred anymore.

We've gone from the Information Age to the Advertising Age.
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