Next On CBS -- CSI: Breakfast Buffet
from the over-easy-scrambled-or-with-ads? dept
This idea really doesn't sound like it's all it's cracked up to be: CBS plans to advertise its fall lineup
on egg shells. Using a process typically only used to etch expiration dates on eggs, the network will imprint its eye logo and egg-related taglines about three of its shows on 35 million eggs in September and October. The eggs will be sold by one grocery company on the East Coast, so it's hard to see the campaign having much of an impact beyond the media attention it's sure to generate. Perhaps a bigger question is how consumers will respond to their breakfast and baking being interrupted by advertising. Consumers often receive some benefit from being exposed to advertising, as CBS should know, since it's the network's business model. Does that mean the ad-laden eggs will be subsidized in price? Seems like this move could leave the broadcaster with (yeah, you guessed it) egg on its face.
Reader Comments
Subscribe: RSS
View by: Time | Thread
How is that for a product tie-in?
[ link to this | view in chronology ]
Morning show
[ link to this | view in chronology ]
Sauronic Eye Invades My Egg
[ link to this | view in chronology ]
Ad-ladden Eggs
[ link to this | view in chronology ]
A flop just waiting to happen...
[ link to this | view in chronology ]
[ link to this | view in chronology ]
It just worked.
[ link to this | view in chronology ]
eggs could be just the start
[ link to this | view in chronology ]
Re: eggs could be just the start
CSI: The toilet paper...leave no evidence behind!
[ link to this | view in chronology ]
Re: Re: eggs could be just the start
YES! LMAO.
Personally, I can't wait to wipe my a$$ with some company logos. Who here hasn't wanted to do that with, say, MS or Apple, or HP...
[ link to this | view in chronology ]
Fun With Epidemiology
[ link to this | view in chronology ]
Be Prepared
No surface is sacred anymore.
We've gone from the Information Age to the Advertising Age.
[ link to this | view in chronology ]