CBS Recognizes That You Must (And You Can) Compete With Free
from the recognizing-the-inevitable dept
Earlier this week we were surprised, but happy, to see folks at CBS apparently realizing that putting videos online for free helped them by getting more viewers interested in their TV shows, increasing the viewership that can be sold to advertisers. This was quite an about face from just a year ago when CBS apparently believed that the future was in selling videos online. However, it appears to go even further than just recognizing the basic value in putting videos online. CBS execs seem to finally be coming to terms with the lack of scarcity in digital economics and the fact that you compete with "free" because you have to. A senior exec at CBS was quoted this week about how the company was beginning to figure out how this works: "If they're going to steal it, give it to them anyway, but also make it easier to access and present it better than YouTube or BitTorrent or anywhere else." That means recognizing who you're really competing with, while also recognizing that you can add additional value. The same executive, David Poltrack, also noted that there's "economic value" in serving what "the public really wants." These may not sound like revolutionary concepts, but it's been quite some time since we've heard anything like that from a major media executive.
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Seriously, though, I think it's nice to see them figuring out how digital economics work. Maybe more companies will follow suit.
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Not to worry...
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Clips want to be free?
Easier said than done. Are they willing to let people embed videos in their blogs or MySpace pages? The sharing aspect of video is what promotes its viral popularity.
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Baby steps...
In fact, the music industry could learn a lesson here as well. Where is the RIAA's media player that is freely available, with free low-bitrate songs, ad-supported medium-bitrate songs, and purchased high-bitrate songs? You know, the one that has video, info, and links to the band and label web site? I can't believe that it's been nearly a decade since Napster first came out, and there's nothing like this coming from the music industry. Talk about having your head up your ass. They've been given millions of dollars worth of free marketing research, and they've done nothing with it. They deserve their impending unemployment.
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Last week my DVR decided to stop recording Shark and ER at precisely 9:48PM - slashing the last 12 minutes of the shows.
I watched ER anyway, realizing I couldn't see the end. Then I went to NBCs site to see if they had it online - nope, it's one of their shows they only provide a 2 minute reviw option for, so I got to see next weeks 'Previously tape' basically. I was disappointed.
CBS, on the other hand, has their shows available in full length in 16:9 format (not HD quality yet), so I was able to pick up the final 12 minutes of Shark after watching a couple Flushed Away commercials.
In fact, I decided to go see the movie because of the fact that CBS cared enough to provide me with what I wanted and needed.
I think I'll go D/L ER off PirateBay tho, screw NBC all they care about is their bottom line, not their viewers. It's probably their sue happy parent company Universal - all lawyered up suing parody makers...
I know where my loyalty is going to be now. Go CBS!
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Revenue
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Innertube and Discovery Beyond
I have been watching Shark and Smith on CBS Innertube and the quality is excellent even at full screen in their embedded realplayer. It gos fullscreen very quickly.
Also check out Discovery's Beyond player. Has the bug shows I think all of them and a bunch of other clips from about 5 stations. Motorcycles and Google Earth, Animal Planet, TLC.
http://animal.discovery.com/beyond/
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Innertube Fails to Deliver Value - Just More Comme
Of course the commercials have all been FLAWLESS and very annoying as the sound level of the commercials are always 20DB higher than the shows. Now I have noticed as of today that they are only advertising ATT and their own Innertube content. The complaints to Target and Listerine and so on must have made them pull those ads.
There is NO SUPPORT offered which I find very INSULTING because it shows their attitude is that "What do you want for free?" but it is NOT FREE when you have commercials RAMMED down your throat every 5 minutes (perfectly streamed I might add) while the show you are trying to watch CRASHES all the time!
They need to stream the content out to the clients as the show is being watched. Users like me will benefit by getting the whole show downloaded in just a few minutes. Others will benefit too because my request for the feed has ended as it is already residing on my PC.
They need to stop throttling the stream and allow it to run full bore just as they do for the commercials. My guess is that it just shows an attitude that really STINKS at CBS, too bad the shows I like are under the control of IDIOTS in the Internet Division at CBS!!!!
Listen to this guy Larry Kramer,CBS Digital Media President bragging:
"But Innertube comes amid "a quantum leap in advertiser support for Web video" fueled by large increases in broadband distribution, says CBS Digital Media President Larry Kramer.
This spring, visitors to CBS' SportsLine saw 5 million video streams of NCAA college basketball tournament games, earning CBS $4 million in ad revenue. "We do know the ad community is lined up to support it," Kramer says."
To this guy it's all about force feeding commercials to us and to heck with providing a superior broadband service for fans of these shows.
I would do to them like the Donald and say "Ya Fiyed!"
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NBC & ABC Deliver Value Not Headaches!
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