Getting Bang For Your Buck: Don't Have A Superbowl Commercial; Get One Rejected
from the much-cheaper,-and-more-effective dept
For the last few years, GoDaddy has had a relatively obvious strategy with their Superbowl ad plan. They basically come up with outrageous ads that they know will never get approved... and then whine about how they're being censored, while putting up the "rejected" ads on their website, guaranteeing plenty of traffic. It's an effective strategy, and apparently they're working on it again this year for at least the third year in a row. However, it seems like some others have caught on as well, as news is leaking that a "porn search engine" (one you might recall from a few years back after it purposely got attention on launch by making sure Google's lawyers threatened them) had submitted a Superbowl ad to CBS only to have it rejected. You can pretty much guarantee the site in question never actually believed that the ad would show on TV -- but knew they could leverage the resulting story into some extra attention.Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
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The primary problem here isn't their using the media like this, it's the fact the news media bothers and falls for it. Ever since the News become about entertainment inside of truth, it's been down hill.
Anyway. I say good for them. People could use more stress relief... Wherever they can find it.
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Not such a bad idea...
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Rock on GoDaddy!
This country is so out of touch with its own shortcomings, that it now has to have a multi-year controversy and knee-jerk reaction to a naked titty. GoDaddy is not the problem here.
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I have a GoDaddy site BECAUSE of the rejected comm
Wardrobe Malfunction, I love it.
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Re: I have a GoDaddy site BECAUSE of the rejected
forgot that part.
Still laughing about the malfunction.
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you get what you deserve
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Re: you get what you deserve
have you ever seen a tv advertisement?
if people gave a moment's consideration to a product or service, there wouldn't be need for an advertising industry.
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Re:
It seems people do care.
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Rejected SB Advertisements
Price of a 30 second Superbowl commercial: $2.1M (or thereabouts).
Being rejected and having people flood your website: freakin' priceless.
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I do want censorship
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Re: I do want censorship
sorry, had to be extreme to get the trolls out.
but yes censorship is a crazy issue. what may be porno for you may be "art" for me. ok JT isn't the greatest singer but you catch my drift.
but with the SB being on public airways, the public has the right to say what they do and don't want on tv. this shouldn't be up to a government controlled agency. it should be a PUBLIC one, seperate from gov't. (the whole free speach/press thing keeps bugging me...) this isnt' to say that there shouldn't be government advice and whatnot, but it shouldn't be a part of the government.
society is give and take, to have one thing, you must give up another. it'd be nice where we'd have a utopia, but that's anarchy. because in a perferct world, you wouldn't need government.
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The problem with censorship...
The FCC has defined broadcast indecency as “language or material that, in context, depicts or describes, in terms patently offensive as measured by contemporary community standards for the broadcast medium, sexual or excretory organs or activities.”
*I* was not offended by the commercial, and *I* got to see it because *I* was curious, and because the FCC does not (yet?) control the Internet.
Fighting censorship is the only way to keep it from spreading. Kudos to GoDaddy for that!
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Re: The problem with censorship...
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????
The FCC has defined broadcast indecency as “language or material that, in context, depicts or describes, in terms patently offensive as measured by contemporary community standards for the broadcast medium, sexual or excretory organs or activities.”
That is indeed the tricky part. More than likely the ones that decide those contemporary community standards are a select few people who are all part of the same demographic (I'm betting conservative christian white males ages 45+). With no deversity in the group of people that make those standards of course they will be skewed.
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Re: ????
(I'm betting conservative christian white males ages 45+).
As if. Do you have any idea what these stuffed shirts do on "business trips"? No, no, it's their minivan driving ultra conservative soccer mom wives out to protect their Little Johnny from anything so vulgar as, I don't know, say a perfectly natural biological process, or any musical lyric that uses language stronger than "Darn" (see Tipper Gore for reference)
Conservative males... please. If only this were the case that "wardrobe malfunction" wouldn't have been such a big deal.
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Re: ????
I'm not usually one of those "think of the children!" people - but setting guidelines for when such content should be aired helps me control what my daughter sees (like parents are supposed to do).
There's a reason why those commercials for phone sex only come on local TV after 10 pm.
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re: by AZ
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well
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