New Online Pet Retailer Is No Pets.com
from the trying-it-again dept
Perhaps the most iconic failure of the dot-com era was Pets.com, which pretty much symbolized everything that was wrong during that period. Of course, there's no particular reason why an online pet supply store couldn't be successful. Red Herring notes that online retailer Pet Food Direct has completed a fresh round of investments (via Dealbook); naturally, the magazine makes allusions to Pets.com. But the lesson to be drawn from Pets.com had nothing to do with selling pet food, rather it was all about the company's profligate spending and silly marketing gimmicks. So unless we start to see a return of sock puppet mascots and Super Bowl ads for startups, there's nothing to be particularly alarmed about here.Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
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Pets.com RIP
My biggest Pets.com score was a $25 gift certificate and free shipping, regardless of the weight of the item purchased. So I bought two hundred dollars worth of cat litter. The look on the UPS guy's face was, as they say, priceless, when he innocently asked 'What the hell do you have in these heavy boxes, cat litter?' Hundreds of pounds of cat litter, carried up three flights of stairs. I opened the last box of cat litter about two years after Pets.com went bust.
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I salute you.
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Pet food suppliers
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Do you want a giraffe?
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