Frustration Soars As Airline Switches To Call Center For Support
from the emergency dept
For companies of all sorts, the lure of moving customer support operations to low cost call centers is often irresistible. But as many can attest, the money saved can show up as money lost somewhere else. The problems at Dell following its move to skimp on service are quite illustrative. It looks like the latest to fall into this trap is Hawaiian Airlines, which has seen customer wait times soar, ever since it outsourced its operations to a call center. This has resulted in lost sales, as well as, undoubtedly, a damaged reputation. The company claims that the long waits on hold are the result of a surge in volume, but that seems like too much of a convenient coincidence. Hopefully, the company has a plan to fix the problem. If it laid off a lot of its trained support staff, it won't be so easy to just call them up and ask them to come back.Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.
While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.
–The Techdirt Team
Filed Under: airlines, call centers
Companies: hawaiian airlines
Reader Comments
Subscribe: RSS
View by: Time | Thread
Don speak english nohow
[ link to this | view in chronology ]
Your call is important to us..
Your call may be recorded in front of a live studio audience.
Press 1 for Russian, 2 for Hindi, 3 for Brunduahi, ... 17 for Swaziland.
You may want to try the web site which is down at the moment.
Press 19 if you have the hiccups.
Please enter you account number so we can ask you for it again when you actually talk to someone on your next birthday.
"And after I have brutalized these people I will send you Feyd, lovely Feyd."; Baron Vladimir Harkonen, Dune.
Your mileage may vary,
consult your doctor before making any calls.
[ link to this | view in chronology ]
Call center?
[ link to this | view in chronology ]
Re: Call center?
no. at many airlines you have to pick up a phone or use a kiosk instead of dealing with a human in person. what's funny is some airlines have to humans to help people use the terminals.
[ link to this | view in chronology ]
[ link to this | view in chronology ]
It could be worse...
[ link to this | view in chronology ]
Old, old problem
Hawaiian Airlines obviously never heard of this.
[ link to this | view in chronology ]
Sad
[ link to this | view in chronology ]
OUTSOURCING
We are the benifits of it-
press 1 for real english(FARSI)
press2 some English(Mangled brit)
press3 for total confusion in english-Pakistan Support
press 4 for a good screw around
press5 to talk with someone that is masterbating in the background
press6 for suicide instructions in FARSI
Press7 to leave message to George Bush
press8 to leave a message for Hilarous
Press 9 to talk to Micro$h%t about "Genuine Windows Support"
But look at the bright side of things the big cheifs still plot and stratigize on how to screw the American worker even more...
Like it says you pay for what you get these days. Big business has a lot of restructuring to do. And it will be expensive of course. But they don't care they just pass it on to the consummer.
[ link to this | view in chronology ]
[ link to this | view in chronology ]
Re:
[ link to this | view in chronology ]
Hawaiian Airlines has a monopoly
Not only that, but they also dominate inter-island flights and they are required to provide cheap airfares to locals traveling between islands (under $20, I believe). So I don't think they will loose any business.
Besides, I'd much rather them cut costs in already non-existent customer service than maintenance...
Chris.
[ link to this | view in chronology ]
Re: Hawaiian Airlines has a monopoly
[ link to this | view in chronology ]
Re: Re: Hawaiian Airlines has a monopoly
[ link to this | view in chronology ]
Oh, I think I know EXACTLY how this works...
No, the salescritters for the call center triumphantly cashed their bonus checks having misprepresented the capabilities of said call center. THEN, management's desperate pleas for overtime were ignored by workers who'd long been screwed by being sent home every time things got slow for 10 minutes.
What a surprise...
[ link to this | view in chronology ]
Oh, forgot to mention...
But the sales guys, training, HR, and management will be okay with it, they'll be cashing their checks and blaming the floor agents, who will bear, as well, the brunt of customer dissatisfaction.
It's not just a career...it's an ADVENTURE!!
[ link to this | view in chronology ]
Re: Oh, forgot to mention...
[ link to this | view in chronology ]
Re: Oh, I forgot to mention...
If they would come to work (on time) and actually care about their jobs and do a good job at taking care of the customer, customer service would be great. Instead, most of them are all ghetto trash from the south and they don't care about the customers, much less anything else. All I hear all day is that they don't make enough to care. No offense, but it is not like they are out in the heat/cold all day having to do manual labor. They sit in a chair in a climate controlled building and talk on the phone. They complain about the equipment being crappy, yet they are the first to trash it when it gets fixed. What do they want?
I did it at one time and it was not that bad. Sure... I didn't like it, but I was good at it and I took care of the customer at all costs.
[ link to this | view in chronology ]
Outsourcing Staff
When we complained they said
a) it takes less than 45 minutes to get from the end to the beginning (as if that's acceptable and I know it was an hour because I stood there for that bloody long)
b) I should have been at the airport 2 hours before the (domestic) flight so that these delays didn't mean I miss my flight. That'll teach us for getting there just 90 minutes early for a domestic flight.
I wonder how much money they save compared to how many people that will now no longer fly with them because of their awful service.
BTW this was Southwest from Phoenix.
[ link to this | view in chronology ]
Re: Outsourcing Staff
[ link to this | view in chronology ]
Yeah right to ya right.
OTOH, I work for a call center (wholesale ISP services, lots of partners) that pays pretty well and actually makes an effort to get their employees to be invested in the success of the company, which means taking care of the customers.
I've worked for other places that decided to go the low wage route because 'we can just give them a script', and then whined when the high-school kiddies didn't do a good job.
It sounded a lot like you.
[ link to this | view in chronology ]
Outsourcing call center drives up into airline cus
[ link to this | view in chronology ]
Call Center
The company ended up in a position of having to hire any person who could say their own name and could fumble through the reservation system to fill seats in the reservation office. Shamefully the company folded, leaving 150ish people out on the streets (with no pay for the previous 6 weeks) looking for the same 20-30 available jobs. Had they spent more time and money (of course) analyzing the call trends and staffing properly, perhaps the company demise might have taken longer or not happened at all. But when you can't even answer the phone how do you expect to make reservations?
[ link to this | view in chronology ]