NAB Spams FCC Over XM-Sirius Merger; Uses People Who Claim They Had Nothing To Do With It
from the sleazy-tactics dept
The National Association of Broadcasters (NAB) has been pulling out all the stops in fighting the proposed merger between XM and Sirius. What's most amusing is that the NAB's active involvement in the campaign against the merger weakens its own argument. After all, if XM and Sirius really would represent a monopoly, then doesn't that mean that the terrestrial broadcasters the NAB represents don't compete with XM and Sirius and therefore shouldn't care about the merger? Yet, the NAB keeps on fighting despite this rather obvious problem with its position. It seems as though the NAB can't resist pulling out just about every dirty trick in the playbook. It set up astroturf groups to create a pretend grassroots campaign against the merger. It also paid for a "independent" report from a research firm who had previously claimed that terrestrial radio and satellite radio competed -- but quickly changed its tune when the NAB was funding a study.The latest is that, in the tradition of many other astroturfing campaigns, it bombarded the FCC with letters from "real people" against the merger. There's just one big problem. It would appear that many of those people have no idea they wrote the FCC, and some even claim they're in favor of the merger. That's what a Washington Post investigation found when it tried to track down the people who supposedly used the NAB's spam-o-matic website to protest the merger. Most of the people couldn't even be reached at all, suggesting that they might not even exist. Of those who were actually reached, nine out of ten claimed they had nothing to do with contacting the FCC and the 10th says she remembered reading something about the merger but doesn't remember protesting it to the FCC.
The NAB insists that its program is perfectly legitimate, and that the emailers all meant to protest the merger. An NAB spokesperson claimed: "It was a fairly rigorous process." How rigorous? Take a look at some of the quotes from folks who the NAB claims are absolutely against the merger and then let us know just how "rigorous" the process was:
- "How did they get my name? I don't want someone using my name for something I don't even know about."
- "No sir, I never sent any notes to Washington. This call is the first time I've heard of this."
- "I never sent an e-mail. I don't even know about the issue."
- "I don't know what the merger is about and I don't care. I have no idea what you're talking about."
- "Where did they get my name? If anything, I'd be for [the merger]."
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Filed Under: astroturfing, lobbyist spamming, mergers, nab
Companies: nab, sirius, xm
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Just Plain Silly
Both Sirius and XM are struggling to stay afloat and without the merger one of them will likely fail before too long. When one of them fails it leaves their customers with a bunch of useless equipment and no service.
If they want to move to the other company they will have to buy a new radio and start all over again. Many of them won't.
So which is more harmful to the consumer, condemning one company to failure and leaving it's customers with a bunch of useless gear or allowing these two companies to merge into a stronger business that can effectively compete with terrestrial radio, mp3s, internet radio, etc.
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Re: Just Plain Silly
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?
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The satellites are not going away..
Terrestrial broadcast will have to knock the orbiting antenna out of the sky. Only then will the local radio station be safe from the menace from above!!!
I know XM and Sirius are having a tough go at defining a profitable business but local broadcast is on its way out. I don't just mean radio.
Evolve or die or evolve and die.
In any event we all die, it is how well you adapt to your environment that defines your success.
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In Soviet Russia...
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But back on topic
Also, there is a difference that should be mentioned. I expect that fewer people will remember clicking a button vs. typing their email and physical address two times, which is what they claim was required in this case. Because of the spam problem people have been a LOT more careful about divulging this sort of information in the last year or two.
Full disclosure, you can have my 2 Sirius radios when you pry them from my cold dead fingers. There simply isn't enough traditional AM/FM coverage in the remote parts of the country, and certainly no AM/FM stations give me local weather and traffic every five minutes.
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Talk about not understanding markets
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Re: MP3 Players Suck
I disagree with the above statement and counter with the fact that MP3 people are either lazy or kids with a lot of time on their hands. I work a 50+ hour day job and own a restaurant, which I work at as soon as I get off of work and on the weekends. It would be wonderful to be lazy enough to spend hours finding and cataloging music and shows. I cannot even mow my lawn in the winter because it gets dark to early. It is very nice to be able to just turn on the radio and choose the music or shows I want without having to spend any time at all downloading it.
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Re:
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What a sham!
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I FART ON THE NAB
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