Guge vs. Google: Publicity Stunt Or Reasonable Lawsuit?
from the just-guge-it dept
A Chinese company named Guge Sci-Tech Co. is apparently suing Google's China operation for also using the name Guge. While at first this seems to have more legitimacy than other lawsuits over Google's name, it may not be that clear cut. Guge Sci-Tech only registered their name in April of 2006 -- at a time when Google had already said that it was going to use the Guge name in China. The real problem was that Google didn't bother to register the Guge name itself until November of 2006. All of that makes you wonder if this is really all just a publicity stunt for Guge Sci-Tech. If it is, it might not be working. The AP report on the story doesn't even bother to list what Guge Sci-Tech does.Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.
While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.
–The Techdirt Team
Filed Under: china, names, trademarks
Reader Comments
Subscribe: RSS
View by: Time | Thread
FIRST!
The question is how long before April06 did Google declare its intention. I know in the US, commonly those who have established a viable business presence or name first in a market, regardless of registraton, recieves the right to use.
[ link to this | view in chronology ]
Re: FIRST!
Second!
[ link to this | view in chronology ]
Re: FIRST!
[ link to this | view in chronology ]
Re: Re: FIRST!
[ link to this | view in chronology ]
[ link to this | view in chronology ]
[ link to this | view in chronology ]