ABC Still Excited About DVRs That Disable Fast Forward
from the bad,-bad-ideas dept
A few months ago, we wrote about how ABC was excitedly testing a new DVR technology that would prevent people from fast forwarding through commercials on their DVR. If this seems dumb and destined to fail, that's because it's dumb and destined to fail. You don't compete with things like a fully functional DVR that has features people want by creating a crappy DVR that doesn't have the features people want. That story got plenty of attention -- which should have made its way back to ABC. But, if it did, the company is ignoring it. As reader Joey writes in to let us know, at ABC's recent "upfronts" where it pitches its latest efforts to advertisers, it's still excitedly pushing the idea of the fast-forward-disabled DVR (in the update at 4:34). The NY Times reporter claimed it was "a fancy way to combat DVR use." Except, that it's not. It's a dumb way to combat DVR use because all it will do is anger a bunch of people and get them to go out and buy a DVR that doesn't do that sort of thing.![Hide This Hide this](https://ii.techdirt.com/s/t/i/topclose.png)
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Filed Under: commercials, dvrs, fast forward
Companies: abc, disney
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Not that I am liking ABC's idea but you are misreading the NY Times article. It only refers to DVRs in the context of combatting them and clearly states that they are wanting to disable fast-forward for "VOD" which is not the same thing as a DVR. VOD does not require a DVR.
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I'll fix it for them on my end, I'll add ABC to the 'skipped' channels. That way they won't have to worry about it at all.
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it will work just fine
they will just do what sky does in the uk.. some channels will only be available using this crippled dvr, encrypt the signal in some reasonably basic way and DMCA anyone who 'hacks' it.
ok will only work with some channels initially, but make this the standard box for abc on some premium service (make the box part of the sub like cable/sat do) and its in place. seriously hold back on the 'no skip' for a few months, maybe a year..
job done
some people will find a way to hack it, but most won't, make the encryption updatable on the fly.
point being the coding doesn't have to be good, just good enough to deal with 95% of the population, the other 5% are busy grabbing shows via torrents, forget them
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Re: it will work just fine
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Ha!
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VOD not DVR
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Re: Ha!
Then how do you explain the success of companies like Bank of America?
For some reason, people buy "inferior products" all the time. They're not stupid for expecting people to buy this - they're being realistic, unfortunately.
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Now, this is assuming that all it does is disable FF. If it is some special DVR that is needed to view certain "encoded" channels or shows/movies, then they could be more successful, as they will force people into it. But, it won't be with out a struggle. You can't have an nice feature that everyone is used to now, and then take it away and expect no one to care. http://www.custompcmax.com
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Re: Ha!
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Hmmmm...
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Re: Hmmmm...
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until..
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I want a discount for having to sit thro Advert crap. Thank god we humans need to use the toilet, etc or i`d have slashed my wrists by now.
I didnt PAY for ADVERTS , i paid for the main film. Slysoft will see these muppets right :) Ripp away i say
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They should also do away with raising the volume on commercials and lowering it during the show. It's so annoying when a show goes to commercial and your ears start bleeding because the dude is screaming about some new medication we can't live without.
(p.s. I patented that idea)
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ABC Missed the memo
It appears they missed a lot over the past few months.
Thank you.
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Too little too late...
If they had tested this DVR before the fully functional DVR exisited then of course it would be great. Like I have said before the Entertainment and Music industry need to wake up and smell the coffee. It is like convincing people to walk miles when they already know about buses.
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24-hour rule
Yeah, and the last PPV I bought was...let me see...oh, yeah, before that rule went into effect. I would never buy one now.
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Mad People
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Product Placement
That was pretty funny.
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DVR
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I see a lot of lip-service given around here to "changing business models" This seems like a good change. How do you expect broadcast companies to make any money if they are not allowed to sell advertising?
If the argument is that all the shows on broadcast TV suck, then just don't watch, fast-forward or not.
I rarely watch commercials because I only watch DVR'd shows. If I had to watch a show with this proposed service, I would consider it a fair trade-off for not recording it in the first place.
I have noticed lately that the commercials are getting more entertaining. Not quite destination entertainment, but I will occasionally stop and watch a commercial if I see an interesting blip while FF.
I just wish when this type of conversation happens here that the "TV sucks" and "Gimme Free or Gimme Death" camps could think before they type. There are worse things then Broadcast Television and Watching Commercials. Also paying for cable doesn't mean you paid for broadcast TV. It is still free over rabbit ears.
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Sarcasm...
I hear that ABC is going to create a new "jeans glue" system where people are *forced* to remain seated when commercials come on. As soon a commercial comes on, the glue is activated and the person is unable to stand up.
After all, advertisers have long known that people get up and go to the bathroom or get a snack when the commercials come on.
Now, people can't get up: they'll be forced to watch commercials! hahahahahaha!
(sarcasm off)
As an aside, why is there such a push to "force" people to do something? Why do so many companies take the "stick" approach instead of the "carrot" approach? Instead of forcing people to watch commercials, how about making commercials that people willing *want* to watch?
And don't tell me that advertisers aren't creative enough to do this. (Personally, I think they're too lazy to come up with anything better than "Beer, please drink it".)
A show of hands: how many people love the "World's Best Commercials" or "World's Sexiest Commercials" TV shows? We're spending an entire hour watching commercials! Doesn't that tell the network (and advertisers) than people WILL watch commercials, as long as the commercial is worth watching?
Then again, like so many things in life, it's easier to fix the symptom ("people aren't watching commercials so let's disable the fast forward control") than it is to fix the underlying reasons ("let's look at WHY aren't people watching commercials").
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Remember back in the '50s?
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do some marketing
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You don't compete with fully functional product by making a crappy one
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