Advertising Is Everywhere... Even Armpits?

from the product-placement dept

Fri, Aug 1st 2008 4:18pm — Mike Masnick

If you were among those who thought advertising in urinals was reaching a new low, you probably won't be please to learn of the new ad campaign from deodorant maker Right Guard. The Raw Feed points us to the news that it's kicking off a promotional campaign/publicity stunt, where it appears to be outfitting folks with clothing that has video screens sewn into their armpits, which will be running a constant stream of ads for Right Guard. It's certainly a different way of getting attention.

Filed Under: advertising, everywhere, product placement

9 Comments

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Sticky Tape Guru, 1 Aug 2008 @ 9:36pm

I'm not sure they'll be very successful...

Unless they're advertising in branded communities, of course.
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- Your Gawd and Master, 3 Aug 2008 @ 12:05pm
  
  Re:
  pedophile branded communities? branded community gay sex scandal
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PRMan, 2 Aug 2008 @ 3:57am

I don't know...
I think the whole idea stinks.
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Royal2000H, 2 Aug 2008 @ 5:42am

Good Idea
This is actually a pretty good idea.
Not only will it turn heads and get people to wonder whats on the TV screen, it also makes it into the blogosphere. I wouldn't be surprised if some news programs bring it up too when they have no real news to provide (which happens frequently).
Obviously seeing the armpit ad won't make you run to the closest shop and buy one, but you will probably remember the brand next time you're shopping for deodorant.
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- Jake, 2 Aug 2008 @ 10:51am
  
  Re: Good Idea
  Damn right I'll remember it. I'll remember what a ludicrous idea it was and keep on buying supermarket own brand deodorant that does the same job for half the price.
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Tin Ear, 2 Aug 2008 @ 8:17pm

How long before...
Someone hacks the video feed to produce... PORN SHIRT! Or starts playing copyrighted material on their screens. Oh, my! It could be the next fad in fashion.
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Anonymous of Course, 3 Aug 2008 @ 2:18pm

Location, Location, Location!
What next, a crotch mounted video screen?

Will the advertisers rates vary with what
area of the clothing the screen is attached
to?

Where's Dorpus on this, it sounds very
Japanese to me.
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Anonymous Coward, 4 Aug 2008 @ 10:57am

There must be alot better places than one's armpit to put a videoscreen... why not put in right between the tits? That'll turn alot of heads!

She: "Are you staring at my tits?"

He: "Naw, just watching this commercial...)
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Rosetta Stoned, 7 Aug 2008 @ 6:12pm

Raise your hand if you're sure?
That's one stinkhole of a branded community. Armpits R Us.
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