Philadelphia Inquirer Tells Staff Bloggers Not To Use Blogs To Test Story Ideas
from the artificial-scarcity... dept
When you've built a business based on artificial scarcity for years, and then suddenly find yourself in a much more competitive market, it's no surprise that some of the ideas you come up with will be to run directly towards more artificial scarcity. That's what the Philadelphia Inquirer appears to be doing with its new policy to not put many types of stories online until they hit the physical paper. This doesn't apply to breaking news (thank goodness), but pretty much everything else: "investigative reporting, enterprise, trend stories, news features, and reviews of all sorts." You can sort of understand why the paper would like to coordinate, though it does seem to treat online as a second class citizen. It also leads to one odd and highly questionable decision:For our bloggers, especially, this may require a bit of an adjustment. Some of you like to try out ideas that end up as subjects of stories or columns in print first.Apparently, that's no longer allowed. Of course, for columnists, that's one of the main advantages of having a blog. It lets you try out ideas, get feedback, and generally make the final product that much better. But apparently the Philadelphia Inquirer would rather come out with a lower quality product -- as long as it all comes out at the same time.
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Filed Under: blogs, newspapers, online, print
Companies: philadelphia inquirer
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When somebody tells me to think outside the box, I scream: "THERE IS NO BOX! THE BOX WILL DESTROY YOU!!" ;)
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Branded Commune
I think the main goal is to lower the quality of the Inky to that of the Philadelphia Daily News.
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They complain about the service they had at a big box retailer only to get hundreds of comments describing the same problem. Are they not allowed to write a story? There is a large grey area here.
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Research?
On the plus side, I can safely ditch the Inquirer's RSS feed.
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Eric Zorn in Tribune
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