Philadelphia Inquirer Tells Staff Bloggers Not To Use Blogs To Test Story Ideas

from the artificial-scarcity... dept

When you've built a business based on artificial scarcity for years, and then suddenly find yourself in a much more competitive market, it's no surprise that some of the ideas you come up with will be to run directly towards more artificial scarcity. That's what the Philadelphia Inquirer appears to be doing with its new policy to not put many types of stories online until they hit the physical paper. This doesn't apply to breaking news (thank goodness), but pretty much everything else: "investigative reporting, enterprise, trend stories, news features, and reviews of all sorts." You can sort of understand why the paper would like to coordinate, though it does seem to treat online as a second class citizen. It also leads to one odd and highly questionable decision:

For our bloggers, especially, this may require a bit of an adjustment. Some of you like to try out ideas that end up as subjects of stories or columns in print first.

Apparently, that's no longer allowed. Of course, for columnists, that's one of the main advantages of having a blog. It lets you try out ideas, get feedback, and generally make the final product that much better. But apparently the Philadelphia Inquirer would rather come out with a lower quality product -- as long as it all comes out at the same time.

Filed Under: blogs, newspapers, online, print
Companies: philadelphia inquirer

What's Wrong With Putting A Fake Ad In A Newspaper?

from the people-are-too-sensitive dept

Last week, the Philadelphia Inquirer and the Philadelphia Daily News (both owned by the same media company) ran full page ads for a "new" airline called Derrie-Air that had a unique selling point: pay what you weigh. Different routes had different prices that were all per pound. The idea was that the lighter you (and your luggage) were, the less you would have to pay. The only thing is that the airline doesn't actually exist (which I assume anyone with a very slight knowledge of the French language could probably figure out from the name of the airline).

So why did the newspapers do this? It was actually as a test, to see how well advertisements in the paper could drive people to a website. The whole thing sounds like a good (and funny) way to test that out. But, of course, any time you trick some people, someone's going to get upset -- and that's exactly what's happening. Suddenly people are charging the company with some sort of ethical lapse for not making it clear the ad was fake. Of course, if they did that, the whole purpose of the ad would have been lost.

Plus, it's difficult to see what the "harm" is. If a few people thought it was real, they would quickly be disabused of that notion, with no harm done. The people complaining that this would somehow make people trust the news in the paper less apparently haven't been paying attention to the various reporting scandals over the past few years. People have plenty of reasons not to trust the news that they read. Seeing a fake (and mildly amusing) ad in a paper isn't going to make them trust the newspapers any less.

Filed Under: derrie-air, ethics, fake ad, philadelphia
Companies: philadelphia daily news, philadelphia inquirer