Apple: It's Not Like Anyone Believes What We Advertise...
from the great-defenses dept
With Apple getting smacked down in the UK for misleading advertising, it appears the company is also facing a variety of similar challenges on the homefront. However, Apple tried a rather odd defense in a similar case. After first claiming that everything in its ads was accurate, the company also noted that any reasonable person would know not to believe what they saw in the ad anyway:"Plaintiff's claims, and those of the purported class, are barred by the fact that the alleged deceptive statements were such that no reasonable person in Plaintiff's position could have reasonably relied on or misunderstood Apple's statements as claims of fact."I could see that argument making sense for extreme and over-the-top demonstrations, but somehow it seems unlikely to fly in this particular case.
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Filed Under: advertising, truth in advertising
Companies: apple
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Well...
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Re: Well...
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Re: Well...
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Isn't that the point of advertising laws? I know that all ads are going to be suggestive and many will try to fool you into thinking they're claiming something they are not but to out and out say "you shouldn't expect to believe an ad" seems like an awfully slippery slope.
If that were accepted in court wouldn't that open the floodgates for advertisers to say whatever they want in an ad?
If that becomes the case then I have a wonderful cure for cancer I'd love to sell you.
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Ridiculous
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Re: Ridiculous
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Re: Ridiculous
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Re: Ridiculous
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Re: Ridiculous
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Lucky enough I did some research first and found out the claims were false, thus never bought one
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But..
Think of all the people who have been hit with the "Antivirus 2009" malware. I personally know very reasonable people who are very intelligent in other fields who have been convinced to click on the popup and become infected.
Most of the people I speak with who use Macs insist that they are immune from infection and that is why they use them.
Once Macs have a large enough market share there will be more viri, trojans, and malware written to compromise the system. You cannot rely on software or hardware to protect yourself. The only way to be safe it to learn and maintain safe habits while using you personal computer, whoever manufactured it.
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Re: But..
This is how a judge famously defined it:
"He is an ideal, a standard, the embodiment of all those qualities which we demand of the good citizen ... [he] invariably looks where he is going, ... is careful to examine the immediate foreground before he executes a leap or bound; ... neither stargazes nor is lost in meditation when approaching trapdoors or the margins of a dock; ... never mounts a moving [bus] and does not alight from any car while the train is in motion, ... uses nothing except in moderation, and even flogs his child in meditating only on the golden mean."
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Puffing
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Mac sucks
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Re: Mac sucks
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Bad Apple
Every time I saw the ad I'd comment that my 3G iPhone wasn't that fast - it still didn't occur to me that Apple had just faked the usage they were showing. It did say something like "performance will vary with network", which is a little different from "we've edited this to speed it up".
I disagree with any notion that what they showed in the UK was obviously a demonstration of the capabilites but not of the speed. The whole ad was based on the "speed" of the new phone.
Still - Apple managed to get it run for months before having its wrist slapped so job(s) done.
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(m)Apple
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Re:VCM
I've used both systems - PC at home and Mac at work (I'm a graphic designer) - and both have their strong points. But overall, the Mac runs smoother and gives me less headaches. It does what it's supposed to do without any fuss and stays out of my way.
I don't have an iPhone, btw, nor have I had a huge interest in it. I'm not on the go enough to need it - my regular phone does just fine. Though I still don't understand why, with all the features the iPhone has, you can't take a decent picture with it or email said pictures. A simple feature, really, which makes no sense for it not to be there.
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Re: Re:VCM
Nowadays you have X, which is based on an amalgam of the ANCIENT BSDLite code line, and some other Unix-like MACH kernel. I would hardly call that bleeding edge code. I don't know if its any less secure than any other os, but MORE? You're off your rocker pal.
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Funny thing is, I see way more ads from Apple than I do from Microsoft.
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http://www.engadget.com/2008/03/27/pwn-2-own-over-macbook-air-gets-seized-in-2-minutes-flat/
Right, more secure, I'll remember that, I can't wait till hackers decide to put these Mac fanboys in their place and make a nasty virus for Macs that shut them all down.
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No different then Switcher ads.
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-They put out attack adds like politicians (i.e. ripping MSFT for deciding to advertise even though the amount MSFT spent on it is just barely more than the increase in search ad. revenue of $283MM from 07 to 08 to date)
-They claim they're so safe and yet the recently began recommending users install antivirus software.
-They can only have one certain type of hardware you can use in your computer and it's overpriced.
-It's widely known that Steve Jobs is possibly the world's largest douche.
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issue of perception
Apple is selling the phone based on the speed of the device and network. Since both of them are no where near as fast as shown on the ad they should be forced to say such ( I have noticed that the US ads now say something like sequence shortened).
Yes people should expect some BS in their ads but if you are selling observable improvement you have to show actual speed or at least side by side comparisons of the old vs the new.
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Re: Ridiculous
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Those arrogant tards have cajones the size of bowling balls.
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