Recession Is The Competitor Google Needs?
from the economically-different dept
Rob Hof points us to an interesting idea proposed by Andy Beal: that while competition from Microsoft and Yahoo wasn't putting very much pressure on Google to keep innovating in ways to keep users happy, the worldwide financial recession is serving that purpose instead. Financial crises can certainly drive companies to be more innovative, though it's certainly not a pleasant experience. Of course, innovating through a recession is also a lot trickier than innovating against a competitor in good times. It takes some different skills than innovating against competitors. They do both involve focusing on customer needs, but those needs change in the down times. The challenge for Google (or, well, anyone) is recognizing that shift in consumer needs and making sure that any changes are designed to serve those new needs, rather than just the old ones.
Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.
While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.
–The Techdirt Team
Filed Under: competiton, recession
Companies: google
Reader Comments
Subscribe: RSS
View by: Time | Thread
Prime example of shit no one cares about
sad.
[ link to this | view in chronology ]
[ link to this | view in chronology ]
Innovating through a recession
Innovating through a recession, on the other hand, means making consumers desire your product - totally different! It does involve invention, it does involve things useful to the public.
The two things are not only different, they are diametrically opposed. That's WHY I specialize in small entities - I make litigation inexpensive, so all that is left is invention.
[ link to this | view in chronology ]