from the so-much-for-that-theory dept
We've already discussed how last year the movie industry had yet another
record setting year, despite the fact that the most popular movies in the theaters were also
the most pirated. Yet, just a few weeks ago, we were hearing the movie studios whining (and, oddly, the NY Times buying their argument) that
"piracy" was "winning the battle" against the industry.
Odd, then, that this weekend the NY Times (without ever referring back to that article from less than a month ago) is noting that
attendance at movie theaters is way up since the beginning of 2009. And, no, it's not just that tickets cost more (though, they do), but in real numbers more people are going to the theaters. The article suggests that it's because of the recession. More people want to "escape" from reality and not have to think for a few hours, and a movie theater is a cheaper way to do that than many other options.
But, of course, if we believe the movie studios (and, um, the NY Times as of a few weeks ago), digital "piracy" is killing the business. You would think that, in a recession, the problem would just get worse, since fewer people would be willing to spend money on a movie they could get at home. But, it seems that the opposite is happening. But, who needs evidence? Somehow I doubt that we'll get the NY Times to admit its earlier story was wrong -- nor will the MPAA stop blaming piracy for supposed, but totally unproven, losses. Why bother with evidence when you can make an emotional appeal for the government to prop up your business model?
Filed Under: box office, movies, privacy, recession