Never Be Surprised At What People Will Pay For
from the up-next:-chicken-of-the-month-club dept
The subscription model is a tried-and-true stalwart of the business world, whether it's applied to something like magazines, Netflix, cable TV channels, or bacon. Now those of us in the US can join our European brethren in adding black socks to the list of subscription-delivered goods with the stateside launch of Blacksocks.com. Blacksocks will send you 3 pairs of black socks at intervals you determine: for instance, if you want 3 pair every 4 months, it'll cost you $89 for a year's "sockscription." Laugh if you will, but the company claims to have accumulated 40,000 subscribers since it launched in Europe 10 years ago. Who says innovation is dead?Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
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Filed Under: socks, subscriptions
Companies: blacksocks
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This proves it
The bubble is growing again
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I'm Excited about Socks!
I'm ready to buy some socks! Underwear too!
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I'd do this
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Instant competition
http://www.monthlysocks.com/
http://www.monthlyboxers.com/
I suppose the main client base is mothers with son's going off to college.
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the bubble has grown
when will it burst ?
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???
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Socks and delivery services are some of the oldest inventions around, simply combining the two, but really just offering a new product to preexisting linen services (which is basically what it is) I don't see as all too innovative. Clever perhaps, but beyond that I wouldn't give it too much credit. Ancient concept - new adaptation - little more.
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Hold the presses. This doesn't fit with "Masnick's Law". People will start making fun of you around here for that type of talk! ;P
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You know, Harold, I don't see where Carlo mentioned either patents or copyrights. You've got patents and copyrights so much on your little shill mind that you're starting to have visions of words that aren't even there.
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Seems to high. I like the idea, but the missing part is how do I find and throw out my 3 oldest pair of socks. That's the money maker.
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Opportunity Knocking
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That being said, their guerrilla marketing was supposed to be their claim to fame - what are the odds that black socks become the next Puma?
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mmmm bacon
Everyone remember this XKCD comic about bacon.
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