Ding Dong, NebuAd Is Dead
from the so-much-for-that-plan dept
While it took many months since Congress made it clear that NebuAd's somewhat sneaky clickstream tracking/behavioral advertising plans were almost certainly illegal, it appears that the company has finally shut down completely. The similar Phorm remains in operation in the UK, but is still facing significant legal scrutiny and has been running around trying to convince everyone that it's system doesn't violate anyone's privacy. Either way, there's a good lesson to be learned: while it may seem that individuals don't pay all that much attention to their privacy rights, if you cross the line and abuse what people feel is sacred, it's going to come back to bite you.
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Filed Under: behavioral advertising, clickstream tracking
Companies: nebuad
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Nebuad not really dead
Nah, they may be dead in the US of A, but they've moved here in the UK, rebadged as Insight Ready LTD, ready to fight Phorm (aka Webwise, aka 121Media - ex spyware company), for market share.
Still, at least Michael Savage can't come here...
http://www.theregister.co.uk/2009/05/19/jacqui_smith_savage/
how lucky are we?
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Well, dead in the US....
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What about the RIAA and MPPA?
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Zombies
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