Hollywood's War With Redbox Expanding To Netflix As Well?
from the shooting-the-foot dept
Hollywood really never learns, does it? Following 20th Century Fox's decision to try to stop Redbox from getting movies to rent via its kiosks (to which Redbox has responded by suing Fox), Warner Bros. has joined in as well, but isn't just trying to stop Redbox, but Netflix, too. It wants to force both companies not to rent DVDs until a month after the DVDs are actually released... unless the companies agree to share revenue from the rentals.There's basically no legal basis for this move, which would only serve to piss off consumers (yet again). These companies are free to buy the DVDs and rent them out, but the studios want a cut of every rental. It's sort of like video game makes demanding a cut of every used game sale, or an artist demanding a cut every time a piece of his artwork is sold. It's entitlement society all over again. Nothing should happen without the original company getting paid. What they don't realize is how this limits them. Netflix and Redbox become less interested in promoting Warner Bros.' movies, because they're now a lot more expensive to those companies. Instead, Hollywood is handing incentives over to these companies to promote other films that don't demand their tithe.
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Filed Under: dvds, redbox, rentals
Companies: 20th century fox, netflix, redbox, warner bros.
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Does everyone pay a cut?
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Re: Does everyone pay a cut?
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Only because Redbox isn't everywhere yet.
Just give it some time.
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You cant miss them .... go to a grocery store .... look for the big RedBox with DVD covers on the front...
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Re: Re: Does everyone pay a cut?
I just did a quick google and it looks like Blockbuster does pay royalties but they are not required to under current copyright law.
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Hold up....Blockbuster is paying royalties that they aren't required to? What the hell? Aren't they a publically traded company? Where are the investors on this?
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Happy their company isn't the target of a lawsuit.
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I'm cynical when it comes to government. But optimistic when it comes to technology & the free market.
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Re: Does everyone pay a cut?
Perhaps netflix isn't paying the premium. It's bogus anyway.
I think the idea is that rentals are cutting into sales. It's so wrong.
I would spend the "pennies" on the rental for something I have not seen - but not DOLLARS - it's a risk vs Reward proposition. Why risk my dollars? If I truly like it after renting then I'll buy it.
If not then in reality I would have had a $20.00 rental if I purchased it.
Anyway - it's a dumb move.
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And yet another example of corporations abusing copyright to reserve rights they do not have. You buy the DVD, it is yours to watch, give away, sell or RENT. It is your property to do with as you please. What copyright prohibits is playing a DVD in a public performance.
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I have been in my local Brick and Mortar Blockbuster and they apparently DO have such a clause for some movie releases. There are some of these that are marked "Blockbuster Exclusive" by which I assume that they are either not available from other rental outlets or maybe are prereleases of DVDs that will later be released to the consumer market (ie: The official release date of the DVD is December 2009 but you can rent it from Blockbuster now starting in October 2009).
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Actually, I don't mind going to Hollywood Video now and then (generally when I wanna watch something *right now*), but their selection is so crappy, it's not worth the hassle.
If the pay-per-view option gave me the same viewing window as the video store (5 days or so versus 24-hours), I probably wouldn't have as much an issue ponying up $5 for it.
I'm not really sure where I was going with this ... :)
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If you want to make a customer feel like a chump, that's how. As a result, I don't buy PPV anymore, and for Blockbuster, well, it's been close to 7 years since I stepped foot into one of those.
If you don't want people to buy your product, be sure to make it tough for customers to do business with you.
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Misdirected at best...
People no longer think of media as something they must own. The typical person today wants access but doesn't particular care about ownership. The thought of paying $20 to $40 for a new movie that you'll watch probably once is nuts. The inefficiencies of the old system were great in that it pushed people into an ownership mindset and the studios made a lot of money, but that just isn't the case today. Instead of fitting against the tide, they really do need to learn that the tide has changed and learn how to surf the new waves...
Competition has increased and we have tons of media options available to us now. The good news is that the client base should be larger than ever so the right business/hit should actually make more money if the business plan is solid.
In the end, making your product more expensive with increased competition in the market place and making it less useful aren't great ways to increase your market share and most likely your profits.
Freedom
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Re: Misdirected at best...
In general, that's true, but I even buy books that I only read once. Movies, I'll watch several times. It may be years between those times, but I'll watch 'em. Therefore, kind of despite my earlier post, I won't buy a movie unless it's something I think I'll watch more than once.
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Netflix makes the best movies ever. They'll totally stomp these newcomers.
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ugh...
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ENOUGH.
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Re: ENOUGH.
Copyright is civil. Theft is criminal.
Copyright means you have a copy but the owner has not lost the property. Theft means you took possession away from the owner.
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No, AFIK, it is the opposite. Blockbuster has revenue sharing agreements with the studios that allow Blockbuster to get DVDs at a below wholesale unit cost by giving the studios a cut of the rental income per rental. That is how Blockbuster was able to offer "guaranteed" availability of certain new rentals, because they paid so little for each copy.
This whole thing is the studios rehashing issues that were worked out in the 80's.
The VCR made it possible for studio to sell movies direct to the public and for stores to buy videos and rent them to the public. The studios ranted and raved and said it was illegal for stores to rent movies without permission from the studio and paying them royalties for every rental. Copyright law said otherwise. The Doctrine of First sale says a purchaser may do what they want with the physical copy of a copyrighted work, including re-sell it (used record stores and book stores) and loan it out (libraries and video rental stores). So, the studios invented sell through pricing. When first released, VHS video titles were sold for high cost of $80-100, which was to soak the video rental stores. Then in a few months popular titles would have their prices reduced to direct to consumer "sell through" prices of $20-30. Eventually the direct to consumer market became so strong they dropped the initial "soak the video rental store" pricing and priced all videos for consumers.
Now, the studios are having the same issue they had with VHS, they want more money from the video rentals, except they don't want to have two release windows with different pricing, so they are using, IMO, illegal means to try and ban Red Box from being able to legally buy DVDs from their contractual supplier. To me, that is clearly illegal tortious interference.
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It seems, what with all this boundless greed, miserably failed business models attached to corporate giants and misguided moneygrabs flying around, there's no chance you guys will ever run out of material for this site. I applaud all that you do. You've very rarely made any point with which I disagree, and every time I research the topics you bring up I find myself agreeing with you even more. I thank all of you at Techdirt for educating me in just how wrong things are with business, law, you name it. Thanks.
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This is crazy
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Rentals from the 80s
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Re: Rentals from the 80s
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Look how good that worked out for them .....
Repeating the mistakes of the past seems to be a theme among the media outlets.
Lets start with EMI....
Napster ??
Grooveshark
Techmeme
Sideload
MP3.com
XM Satellite Radio
Most of the lawsuits start the same way "we want to be your friend and business partner tell us about yourselves and your company" basically EMI's round about, no court needed, version of the discovery process. It then starts a lawsuit in order to use the lawsuit to pressure the best possible deal from the company. In every case this has ended in disaster, the company losing the ability to grow, the company failing, and here is the kicker .... EMI losing out on a potential revenue stream. Could explain the £757 million Loss for the year 2008 see ....EMI Annual Review 2008
Now enter 20th Century Fox and Warner doing the same thing, skipping the we want to be your friend stage and going directly to the lawsuit phase. I agree with mike this lawsuit doesnt have a leg to stand on. This suit is like General Motors telling the car rental companies they want a share of the profits everytime car rental occurs.
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Enforcement
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I do remember the 1980's and what it spawned the business model that works; Multi-seat Operating system sales. Yay!!
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What, Me Worry?
Historically, there were "First Run" movie theatres, and other screens got the films two weeks later.
I'm a RedBox and Netflix user. It makes no difference to me if I have to wait an extra month to see a given DVD. If someone else wants to pay more to buy the DVD or watch it on a premium on-demand basis, what's wrong with that?
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Only problem is, it only works good at halloween. Kind of a good description of Hollywood's own movie plot. Boring with too many sequels.
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No rental right?
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Join in on the action
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Videomatic
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Does everyone pay a cut?
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RE: Bob Saget
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