A Monstrous Trademark Dispute That Has Nothing To Do With Monster Cable
from the monster-mash dept
We've seen so many stories about trademark disputes involving Monster Cable that, as soon as I saw that Jonathan had submitted a story about a trademark dispute over the word "monster," I assumed it must involve them. But... nope. No such luck. This particular dispute involves Monster Energy Drink complaining about the attempted national trademark on Vermonster beer, a play on the fact that the beer is from Vermont. The guy behind Vermonster called up the energy drink company's lawyer, and said there shouldn't be a problem since he wasn't going into the energy drink business, and as long as MED stayed out of the beer business, there wouldn't be an issue. But the lawyers for Monster Energy Drink said no deal. The Vermonster guy says he's going to fight it, even if it costs a bunch of money to take on MED, saying that it's a question of principles. Maybe we can have Monster Cable try to arbitrate a solution...
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Filed Under: monster, monster energy drink, trademark, vermonster
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Maybe one day the legal profession will actually contribute something meaningful to the 21st century.
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Re:
No kidding, since Monster Cable doesn't seem to have weighed in *at all.*
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But yer ociffership!
I shaw the label shaid Monshter an ahhhh errr fergin mesh anna innit fer thefergeferrrrrr... five dollarsh!?!?!?
Not guilty, yer 'onourfullnesh!!!
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no no no, that won't do at all.
What we need is for Monster Cable and Monster energy drink to sue each other.
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Re: Monster Cable
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"The Vermonster guy says he's going to fight it, even if it costs a bunch of money to take on MED, saying that it's a question of principles."
Yeah right, till he gets the first bill from his legal team. I doubt they are going to take beer as payment...and if they do, he probably won't win.
BTW Monster Cable still SUCKS!
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Ben & Jerry
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This is funny onmany levels
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You've got it wrong Mike!
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VerMonster
He wants to be portrayed as a victim. He is really a thief when you get right down to it. Call it VerPepsi instead, I'm sure that will be fine.
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Re: VerMonster
Hansen has replied in their letter, no so much about the confusion of the products now, but that they INTEND to (don't know when, but some time in the future) enter the alcoholic beverage market. They have not yet done that (because that line of defense is BS since Miller wanted to enter the energy drink market and flopped, was accused of marketing to kids - simply the reverse here- so I don't see that ever happening), and they did not register the name for alcoholic beverages. Rockart Brewery did. They forgot to register MONSTER and MONSTER ENERGY in Australia, sued the people that did - and guess what - they lost. Even against another company making an energy drink, who registered the name AFTER Monster was already operating in the US. Hansen spent over $150 million in advertising in 4 years, they could have earmarked a little more for trademark lawyers up front - and then Vermonster beer never would have been issued their trademark in the first place. ya think? You're such a smart guy - do a little research before you put your size 7 shoe in your size 12 mouth. Monster should just blame this whole PR mess on lousy lawyers and fire the lawyers (giving them a great exit package) and get on with selling their over priced junk to little kids. Leave the craftsman alone.
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Re: Re: VerMonster
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Re: VerMonster
Hansen has replied in their letter, no so much about the confusion of the products now, but that they INTEND to (don't know when, but some time in the future) enter the alcoholic beverage market. They have not yet done that (because that line of defense is BS since Miller wanted to enter the energy drink market and flopped, was accused of marketing to kids - simply the reverse here- so I don't see that ever happening), and they did not register the name for alcoholic beverages. Rockart Brewery did. They forgot to register MONSTER and MONSTER ENERGY in Australia, sued the people that did - and guess what - they lost. Even against another company making an energy drink, who registered the name AFTER Monster was already operating in the US. Hansen spent over $150 million in advertising in 4 years, they could have earmarked a little more for trademark lawyers up front - and then Vermonster beer never would have been issued their trademark in the first place. ya think? You're such a smart guy - do a little research before you put your size 7 shoe in your size 12 mouth. Monster should just blame this whole PR mess on lousy lawyers and fire the lawyers (giving them a great exit package) and get on with selling their over priced junk to little kids. Leave the craftsman alone.
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Trademark common words?
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Jim Henson On The OuijaPhone
Apparently, he says the Cookie Monster is pissed, since any usage of Monster in reference to food and beverages is owned by him. And nobody should think he got soft just because he became a vegetarian who now says that "cookies are just a 'sometimes snack'."
Well, I'm going back to my board and these ghosts . We're hanging out drinking these Monster energ...whoa...oops, my bad. I think I'm wasted. Damn, I could go for a cookie.
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internet advocacy
as of this writing, there's now a 5,000+ fan group on facebook in support of rock art brewery:
http://www.facebook.com/group.php?gid=171894902802
front page news on the consumerist, trending strongly on twitter, tons of local support of course!, and lots of national coverage.
in reading comments here and there, i'm guessing that hansens and their execs are receiving lots of e-mails too.
let's see what happens. good luck matt and renee!!
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http://www.galaxyhandbags.com
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links of london bracelet
links of london charm bracelet
links of london sweetie bracelet
links of london bracelet
links of london earringst
Links London Ring,Links of London Rings
links london
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Cookies
I would recommend DOJ condemn Hansen and rename their product Pervster...
Then we could raise new generations of bottlenose dolphins in large tanks of the stuff and research a way to unwind our glucose issues.
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